How Brandon Used A New Hiring Process To Generate $4M

Speaker 0: Called my boss. I was like, I don't think I have time to come to work anymore. I retired from corporate so I could work less, not work more. I went from being homeless, living out of a car with a $30 grocery budget, living off of gray meat and stale bread from Aldi's. And after that first year, we did, we did 300 k our first year in this business.

We did nearly 200 transactions in, 2025. Okay. Which led me about $4,000,000. One of the biggest honors of my life is having bought Flip to Freedom from Sean Terry. The only person left by Friday was the was what seemingly was the shy, quiet Filipino girl as she ate everybody's lunch.

There is no staying stagnant. You're either moving closer to the goal or you're moving backwards by default. That girl that I talked about earlier who's buying land in The Philippines and building a dream house, that's this girl. I said

Speaker 1: Welcome, and thank you for joining us for today's episode of Disruptors Where Millionaires Are Made. Today, we have Brandon Trevallo with Flip to Freedom. And Brandon drove in from Scottsdale to share how he used his new hiring process to generate $4,000,000 last year in 2025. And, guys, I'm on a mission to create millionaires. The information on this show alone is enough to help become millionaire.

In the next five to seven years, if you'll take consistent action, you will become one. And before we jump in, if you're here to learn how real entrepreneurs are building real empires, make sure you hit that subscribe button because every week, we're sharing what could be your first or your next million. And right now, you got a 100,000, 250,000, maybe more, sitting inside your CRM. Resurrect all your old and dead leads with the objection proof AI calling agent. Text cash to the phone number 33777 to unlock the money that's just hanging out inside your CRM.

You ready?

Speaker: Ready. Let's do it.

Speaker: Alright. So first question is what got you into real estate?

Speaker: What got me into real estate? Well, I just I just didn't enjoy what I was doing before. So I'm a eight year veteran in the US Navy. I did three deployments in Middle East. I was on an aircraft carrier for five years.

Finished up my time in Maryland. And, just when I was in The Middle East, I took a bunch of books with me. I wasn't sure what I was gonna do forever. Coming out of high school, I thought it would be the military, but then, you know, it gets really hot in The Middle East. So

Speaker: Does it? It does. I mean, you live in Arizona. Yeah.

Speaker: Yeah. And it's it's hotter over there.

Speaker: It's hotter over there.

Speaker: This is like this is like perfect weather compared.

Speaker: Okay. Okay.

Speaker: I mean, there you gotta wear long sleeves, make sure that your skin doesn't just shrivel up. But, so I I took a bunch of books with me. I mean, Rich Dad Poor Dad, Robert Kiyosaki. I mean, Cashflow Quadrant, the the classics, E Myth Theory. Mhmm.

And then, I took one of Sean Terry's books with me it was an ebook

Speaker: I think it

Speaker: was like how to quit your job in nineteen weeks or less something like that and read it had no idea I'm a nineteen twenty year old kid have no idea about anything real estate And, you know, it I always thought it was interesting. And then I didn't do anything with it. So Yeah. Whole decade of life happened. And,

Speaker: because he brought it with you, but he never did anything for it. Right. Okay.

Speaker: But what it did is it planted a seed in my heart as a as a young, naive, gill just crazy kid you know still figuring life out and then I had started a few different businesses my first business was in The Middle East it was a non profit we worked with kids with disabilities over there brought it back to The States, loved helping people. I wanted to make money at the same time if we could do both. Had a marketing company I had for a few for a few years. Did a lot of roller coaster rides on that. Mhmm.

And then eventually, I just got to a point I got frustrated and, decided I needed another change. I was already out of the military working a engineering job, working sixty, seventy hours a week, working my eyeballs out, feeling like I'm pulled through a keyhole every day. And, I I just I just thought about going back to that real estate book Mhmm. That Sean Terry had wrote almost two decades prior and, Googled the guy, Googled flip to freedom to see if it was still around and thriving, and it was. Yeah.

And, reached out, found out if he'd take me up under his wing. He did. And, six months within six months later, I'm retiring from engineering, you know, from the nine to five corporate life forever.

Speaker: When when was this that you decided to, finally, like, make that change?

Speaker: This is, like, 2021 time frame.

Speaker: Maybe not. It's that long. I mean, five years ago.

Speaker: Yeah. Less than half a decade. Yeah. And and I did in six months with this business what I had been struggling to do for over ten years in other businesses.

Speaker: Right.

Speaker: And, you know, I just never complicated it, though. I I took what Sean Terry was teaching me and talk about he is my mister Miyagi. So he said wax on, it's wax on. Paint the fence, it's paint the fence. Yeah.

And, and that's that's what happened. So

Speaker: So, I mean, so you reached out to Sean to learn wholesale, like, you say, like, under his wings, like, went to go work for him, you joined his program. What does that mean?

Speaker: Joined a program. He had a program that was, it's called the first check challenge. Mhmm. And it's basically just teaching people who know nothing about anything with, you know, this type of business. Mhmm.

How do you go from, you know, nothing, you know, zero leads, you know, maybe minimal time, minimal capital, then turn that into your first $20,000 check. Yeah. And so, it took me about three or four months to get my first check under my bill. Mhmm. And then, you know, once we get our first check, it was like a twelve, thirteen thousand dollar check.

Then I had a $50.50 JV split, by the way, with, with a person that I met in that same group.

Speaker: Mhmm.

Speaker: Me and her split it, and we just kept reinvesting each other's time and and money and everything back into this thing. And Yeah. Until eventually, I quit my job, and she quit her job. And then it was just off to the races Yeah. There.

So So your

Speaker: first deal, tell me about the first deal.

Speaker: I thought my first deal was gonna come from a local market in Virginia. That's where I was at the time. And, I just had this idea that I had to build it. I had to be there physically at least for the first one Mhmm. Just in case, you know, something goes wrong.

And I did that for about three months, struggled with it, And then eventually, Sean was just like, hey. You need to go nationwide. That's what you need to do. Google PPC nationwide. And and so when he said that, I'm like, okay, Sean.

I mean, you're the mentor, so I'm just gonna do whatever you say. I did it. And then the first deal actually came out of an adjacent state North Carolina. Mhmm. And what was supposed to be a virtual deal you know was me driving six hours down to the house.

Oh you did? Yeah I did I did I just wanted to go make sure you know the ladies

Speaker: that For your own deal. It wasn't required. It's just for your own sake. Yeah. Okay.

But, you

Speaker: know, that was just the tenacity that I had. I was gonna make sure that this was gonna work out. So the lady lived in New York. She was a tired landlord, had a property in North Carolina. She needed somebody to just deal with it.

And then I was that guy. And, that was our first deal. It was $1,213,000 dollar check, $50.50 split. That was proof of concept for me. I knew if I could do it one time, I could do it again and again and again, and the checks would just keep getting bigger.

So

Speaker: So was it that easy? Yeah. All this It was a lot

Speaker: easier than I thought it would be. Yeah.

Speaker 2: Okay.

Speaker: Still very nerve wracking because

Speaker: Sure.

Speaker: Anytime you do something for the first time.

Speaker: Yeah. Right. So then when was it like you were saying, okay. This is like I mean, obviously, the the first check gives you that proof of concept, gives you the faith in it. But when do you realize, like, okay.

I can quit my job?

Speaker: Man, I think I realized when I could quit my job when when I just didn't have time to show up to work anymore. You know? My boss is messaging me in the middle of the day while I'm talking to, you know, five leads, and I'm trying to get contracts signed. I'm like, you know what? I just told him to call my boss.

I was like, I don't think I have time to come to work anymore. He's like, what do you mean? I was like, I just I have to put in my except my my two weeks was more of like, two days notice. Yeah.

Speaker: That's one way to quit. I don't have time for this.

Speaker: Yeah. Yeah.

Speaker: So I can't even imagine if I got that message. I was like, hey. Where are you? It's like, I don't you know, I don't have time to come in. So not eligible for rehire there probably.

Probably not. I have

Speaker: to change my name and

Speaker: Yeah. Okay. So you're doing deals. I mean, it sounds like it's going pretty smooth. Right?

So then when would you when did you hit your first bit of adversity?

Speaker: Oh, man. I mean, adversity is like a I think adversity is everyday thing, man. I don't think you ever adversity the first year was just trying to just get used to the process like you know making sure we don't screw it up and get ourselves in trouble or something you know what I mean so I think the second year was really more so of like, how do I start duplicating myself? Because I retired from corporate so I could work less, not work more.

Speaker: Yeah.

Speaker: Right. So I could make more money and and be able to actually enjoy it. So, you know, that's when I started trying to find people to help me run the business.

Speaker: Mhmm.

Speaker: And, by year two, year three, you know, I'm, you know, we're hiring people. I'm finding out that we're hiring hiring the wrong people except Later on. Yeah except you're finding out I'm finding out two months three months four months into it oh shoot we hired the wrong person by that time I've already invested $20.30 $40,000 into this person find out that we're making a $7,000 return you know so that the math's not matting. That's when I'm calling you or I'm calling, you know, somebody like Trevor Bach or, you know

Speaker: Well, hang on. It's before we get there. Sure. Right? So because you're you're gonna kind of lead into, like, this part where, like, you're having some some challenges.

But Mhmm. So you're doing the h y p p c? Yeah. You hired a company?

Speaker: No. Okay.

Speaker: We

Speaker: were doing PPL and PPC in conjunction, for that first year and a half because my PPC was not dialed in. And, I we were doing PPL, but I didn't want to rely on a company

Speaker: Mhmm.

Speaker: Be in charge of our marketing forever. So I was determined. We're running both at the same time. I'm learning from Sean Terry. I say, you know, I'm probably 80% of what I know about PPC.

I learned it from Sean. I mean, Sean's just nerded out on that stuff. He could probably write books about Google Ads. Yeah. And, you know, eventually, when I felt like our stuff was dialed in, we got away from PPL.

Mhmm. But, honestly, that was that was the that was the best way. That that helped us get off the ground our first year and a half.

Speaker: And so you're not nationwide from day one, but it sounds like you started once you went down nationwide, you stayed. Yeah. Nationwide.

Speaker: We didn't go nationwide till about three months into the business.

Speaker: Yeah. Random. But still, that's the business model.

Speaker: Yeah. And that's and you know what's funny is I had people early on telling me, yeah, you can go nationwide, but make sure you avoid attorney states. And this is just how, like, uneducated it was. I was like, I don't even know what an attorney state is. Yeah.

And then I found out, well, our first deal was done in an attorney state. And then when I looked at our first year, I was like, most of our deals came out of attorney states. I'm like, so I guess from a different perspective, we built the business the hardest way you could do it, you know, Going nationwide, not knowing anything, doing it doing deals in attorney states, and then, we're also doing these retail deals.

Speaker: Yeah. So But not knowing any better, you're doing attorney states. Yeah. Okay. So I guess two questions then.

Like, first is, like, why would people say that? And then, b, why did it work for you? So why would people say don't do attorney states?

Speaker: I think people say don't do attorney states because they think it's gonna be harder because you've got these attorneys that are directly sort of using a title company. You've got attorneys digging into the

Speaker: Mhmm.

Speaker: Into the deal. But, you know, we were never doing anything that was shady or anything. And I think that's maybe sometimes the way that some of this business has been taught in the past is you gotta pretend to be something that you're not. You get a contract and then hurry, hurry, hurry, find a buyer, hide your fee. And we just never did that from day one.

So that's probably why we didn't run into a ton of issues from the

Speaker: beginning. So then what do you do differently?

Speaker: We do what we call what I call our retail max system, which is where I mean, it's a it's a 100% transparent, 100% honest model. I I believe it's the most ethical way to do this business in 2026.

Speaker: Mhmm.

Speaker: So from the way that we position ourselves to a homeowner, it's more of we're bringing value to the table. We help with the screening of the agents, and, I'm I'm not gonna say something that the NAR doesn't already have on their own website, which is, you know, 80% of their agents don't move more than one to two houses a year. Right? If they move one at all. So if we're, you know, if you're a homeowner never having sold a house, you know, how do you know that you're working with the right person?

That's where we come in. We help with the screening of the agents but also we've worked with, you know, people who are really desperate situations. Yeah. Who just need help. And, you know, we're very transparent.

Hey. If we help you get from point a to point b, where you are to where you wanna be, are you okay if we're making money on your house? Mhmm. And the answer is no. People just care about getting their problems solved Right.

Getting closer to their goal at the end of the day.

Speaker: So for those that have not heard of RetailMax, what exactly what is RetailMax exactly?

Speaker: So the way that we position ourselves to the sellers is is in a way where we present a lot of value upfront. Mhmm. K? But we're we're offering a seller closer to retail value for their home. So usually when people, you know, are selling a house, they go online, they're looking for, you know, sell my house fast for cash, something like that on Google Ads.

They're looking to get it done fast, but trying to still get the most money for it. Mhmm. Usually, when you're doing that with a the cash buyer, you're taking a pretty significant haircut on the price. So what we're doing is we're trying to figure out how to get them as close to retail as possible while still getting it done on the same timeline. Yeah.

So, with that, it's just it's a streamlined approach. Just getting more money for the house.

Speaker: Mhmm.

Speaker: And in that, you know and again, it's more transparent. It's more ethical, upfront, honest, and we're still making, you know, two to three times the profit sizes on these, and sellers are okay with it.

Speaker: Yeah. Here's what nobody's telling you. If you're a wholesaler trying to scale, the reason you're stuck usually is not your marketing. It's that you're spending your whole week managing human lead managers, and training a sales team is slow, expensive, and falls apart the second someone quiz. You didn't get into this to become a glorified sales manager.

So here's the faster path. We'll install our done for you AI sales system right into your CRM. It runs your lead management, qualification, call reviews, and sales team management so that the only thing left on your plate is closing deals. It's the same system that took Nick Perry's cost per contract to $450 and cut his team from six lead managers down to two. And here's the promise, 10 signed seller contracts in your first ninety days or you don't pay.

Our top clients pull a lot more than that, but 10 is what we guarantee. If you're doing at least three deals a month, click the link below and talk to our team.

Speaker: When I was actively running my wholesaling company Mhmm. The greatest challenge we had, with our acquisition managers was that we taught them more than one strategy. They were gonna default to it. Right? Like, if you taught them sub two, if you taught them seller reps, and, like, you get pushback from the homeowner, they're like it was a quick pivot to, like, creative.

Right? Or it was a quick pivot to, like, creative. Right? Or it was a quick pivot to, like, we're gonna list the property. Right?

So it's really hard to keep them disciplined Yeah. On doing cash first. Are you saying here that you're going retail max first, or are you doing cash first and then we pivot back to retail max?

Speaker: I'll be honest. My my approach in this business, maybe it's maybe it's not the right way to do it, but we just do retail max. We and I we stay laser focused on the one strategy, and we that that is our specialty. You know, it's like McDonald's isn't selling tacos. They make they're really good at making a Big Mac.

We're we just we focus on our retail max, and that's why we have average deal sizes as high as, you know, 41, $43,000, you know, at a time. We have students in our community. Their average deal size is if they just follow the the the cookie cutter process that we've laid out, their average deal size is between 27 and $33,000 on average. And now okay. So what do we do with the leads that, you know, maybe do need to go more sub two or more cash?

We actually JV with people who that's their specialty. Mhmm. So what I teach my people is get laser focused on one thing and then become masters of that one thing, and then everything else, we kind of just outsource.

Speaker: Okay. So then let's say, you're presenting a retail max offer, right, to homeowner. What is, I guess, what is the transition? So, like, they're expecting a cash offer. Or so, like, for myself.

Right? Like, when I was solo. Right, when I was when I was wearing two different hats, I was being a house buyer and then a realtor. I'll come in with, like, no, like, one one or the other. One pushing one thing or the other.

They would always come in as a cash offer lead. Right?

Speaker: Yeah.

Speaker: You know, we buy your house cash. That was the website which I stole directly from Sean Terry. Right? But I show, I was like, hey. Tell me what's going on.

I'll let you know, like, how we can best help you. And then depending how the conversation went, I would go, hey. Sounds like you're trying to get as much money as possible. Can't share with you how we do that. Hey.

Sounds like you're trying to get this done as fast as possible. Let me show you how we do that. Right? So as much money or as fast. And then depending on what they said

Speaker: Yeah.

Speaker: I'll pivot to cash purchase or I'll pivot to a listing. Right? Yeah. And then the way we train right now is, like, cash, cash, cash, cash some more. And then if we can't get there, then we figure out, okay.

Is this innovation? Is this installment? Is this a wrap? Like, whatever whatever this is. Right?

In this instance, you're presenting, like, hey. Let's do retail max. Mhmm. And then if they want anything else, you lock it up and then JV it?

Speaker: Yeah. So well, most of the time, we are getting the retail max because it just it's this is a psychological business. You know what I mean? Like, it's a people helping people business. You know, it's either it's either we're in this business helping somebody or they're gonna go do business with somebody else who's gonna take advantage of them is the way that I look at it.

You know? What what we figure out is four out of five times, we're going to be the lowest offer Mhmm. You know, a lot of times. And, we we are able to offer people more money doing these retail deals, but what I found is is is is people don't care so much about the the size of the dollar sign on the paper as they do about, you know, is this going to help me move away from my pain point so I can get closer to my pleasure point? We're just connecting the dots in between.

So, like, you know, for example, we worked with a lady out of Virginia who she had I think she had, like, 15 different offers on the table for her property. And she could have worked with anybody, but we were the only ones who came in and had a real conversation with her, not treating her like a dollar sign. We treated her out like a actual human being. Mhmm. Her husband had passed away a year prior.

She had no friends or family around her, and, she'd already been taken advantage of. She was in this big old house, and she needed to hire some contractors to bring the laundry machines up from the basement upstairs, you know, because she can't get down the stairs in a wheelchair. What they did is they figured, well, she's never coming down here. We'll just leave all the concrete destroyed and not clean our mess up. That's That's what happened.

She and so she was already pretty, you know, frustrated. Mhmm. And she just wanted to move to a cute small house fifteen minutes away. And I said, you know, what if we just help you find the cute house that's fifteen minutes away? She said, that'd be great.

Take it a step further, and this is where it gets fun because we just get to figure stuff out. No deals are the same. I said, well, what if we find this house and has steps going up to the front door? Would you be okay if we helped you put a ramp on the front door so you can go up and down in the wheelchairs? Like, that'd be amazing.

Nobody else is offering to do that for her. And we're not paying a lot of times, we're not paying stuff like this out of pocket. We're usually negotiating with sometimes we have contractors in our network or, you know, we're making new friends, you know, contractors. And, usually, we're figuring out how to get those things paid out of escrow. So we got this lady that we found the perfect literally the perfect house for her.

It was a two one single, you know, single story. All we needed was a ramp, and we figured out how to get the ramp on the house. And she was just thrilled. And, you know, so that's how we're getting creative. And, you know, we've we've saved Christmas for families.

I mean, we've we've just done all kinds of cool things.

Speaker: So So, we had so I mentioned Novation. Right? So, like, you know, I had Eric Brewer here, and then we we launched Brewer Method. This is in 2020. And then I think towards the end of '23, around there, we had Devin Robinson on, and we talked about installment method.

Right? So those are, like, Novation is a way where we substitute buyers. Alright? Installment methods where we're on the title chain of title, not on the deed, and so on. Like, that's the way we're a little bit different.

Here's the ability to market the property and so on. Yeah. How is RetailMax different than Novations or installment method?

Speaker: Well, we are never presenting ourselves as a principal in the transaction. We're never presenting ourselves as an end buyer. We're never trying to put ourselves on title. Nothing. What we're presenting ourselves is a is a what we're presenting ourselves as is a white glove concierge service.

Hey, let us come in and deal with all these issues that you don't want to deal with that you know you're going to have to figure it out. Let us come in and do all the heavy lifting for you. So it's just, you know, so that's how we're presenting ourselves is is more of a service provider than anything.

Speaker: So, how are you? And I'm just asking you a lot of questions. I don't mean to grill you. You're good. I'm a curious person.

Speaker: You're good.

Speaker: How is this, like, you know, you got rich wonders. Right? Like, he's this is an invasion king. And from what I've heard in this field, I've never talked to him about this. Right?

What I've heard from his field, it sounds pretty similar. Hey. We're a white glove service.

Speaker: Yeah.

Speaker: Right? And this is what we do. How is this different than what he's proclaiming? Or is it is the messaging the same, but the mechanism is different?

Speaker: You know, I don't know enough about how he runs his business. I mean, you know, and and and he's a buddy of mine. I mean Yeah. But I don't I don't know enough about how they run their model. But I I think the biggest difference from from what I know how other people run their businesses or how people have been taught is it's how we're positioning it to the seller.

It's the value that we're bringing to the table. And then it's the process of, well, you know, there's a lot of companies out here who are still signing listing docs and property disclosures for homeowners. We don't even do that. It's so transparent and and totally, you know, honest to the point where they're signing these documents. I mean, we're practically doing business in all 50 states, even the hard ones like South Carolina.

And I love South Carolina because we we

Speaker: don't have more competition.

Speaker: We don't have a lot of competition there. And we're still making really good deals out there. Attorneys love it. Homeowners love it. And, you know, it's good business for us.

Yeah. And then all the way to, you know, how we're exiting and how we're actually like it's a all inclusive. We're screening the title companies. If we've never worked with a title company before, we're screening the lenders before the the you know, when the buyers are submitting their offers, you know, and they've got their pre qualification letter, we're screening the lenders to see if they've done their due diligence. I mean, it's just a whole thing that you've been in real estate long enough that you know that just the smallest detail can make a whole deal fall apart.

And we're making sure every angle is covered. Another thing, too, is how we find our deals is something that I figured out a couple years ago is we have to be very intentional about the the areas that we're hitting. And so we do what what I call this this hypo hyper geotargeting. We're actually running about 18 different data points across the nation to decide, you know, okay. Every sixty to ninety days, we're adjusting our locations for where the the best, most profitable profitable deal is coming out of.

And, we're looking at everything from yeah. Home values and pending rates, things like that. We're not really so much looking at population sizes, which I know is kind of the thing everybody's like, yeah, you got to hit population sizes over a hundred, two hundred thousand, whatever that is. What we're looking at is, is actual demand and activity. We're looking at inventory three to four months, you know, we're looking at all these different data points and that tells us where we need to be targeting, where we should be helping people.

And, you know, homeowners know when we're making a lot of money on their house. I mean, every 15 to 20 deals is usually a pretty solid home run for us, probably about 6 figures or high five high 5 figures about every 15 to 20 deals that we do, and the homeowners know this. And, but because we're we're solving these problems, they're they're just they're okay with it. You know, I've talked I've talked a lot about this deal about that we we did recently in Connecticut. They just needed help moving their entire family down to Florida.

So they needed it done in a specific time frame or else he wasn't going to get his job promotion. Yeah. And so what we did is we we didn't have to do this. But, I mean, if you know you're about to make a 100 something thousand dollars in a house, you know, we spent $5,000 to get some Connex containers to help them get all their stuff shipped down. Mhmm.

And, they they they left us one of the best five star reviews. This thing took up almost the whole page in, you know, and it feels good. It feels good knowing that we're not taking advantage of people and we're still making a lot of money. And the idea behind, okay, well, why do you guys need to make that much money? Well, it's so that we can go out and help more people.

Speaker: Alright.

Speaker: Right?

Speaker: So Okay. So interesting. Reason, Max. I was like, I know, like, I've heard you talk about it, but I've never had a chance to really, like, sit down, like, really, like, get clarity on how it actually works. So that's really, really fascinating.

So then alright. So you're doing going back to your story of, like, hey. Like, you had you had a pivot. Right? So, like, you're running your business.

Things were going pretty good, and then you kinda had a situation where, like, you realize the people that you had in your organization were not a fit. Right? So I guess the first question is, how do you know or what was going on? He's like, okay. These are not the right people that I need on my team.

Speaker: Yeah. So in my twenties, I I had a great opportunity to get mentored by some really great men and women who had really successful businesses. And and how I was taught is if you study if you study great teams like the Chicago Bulls or, you know, study great coaches like coach k, you know, great players like Michael Jordan, Kobe, you know, you study these great sports teams, sports players, and coaches. You already know how to run a successful business.

Speaker: Right?

Speaker: And, you know, so you gotta have the right people on your team. If if we're going to the final four, if we're going to the Super Bowl, right, coach is only as great as his players. Right? So I knew that, just coming from previous experience that, I needed to have the best players on my team if we were gonna, you know, make it to the make it to the Super Bowl. So, you know, and I look for certain qualities in people.

And the hardest part at one point was just finding the people because those people that you're looking for, they already have jobs. And especially when we're just still we were still just basically a startup company, not making a million dollars a year where I could pay this person whatever they want to be making. Yeah. But what I what I realized at that point, though, was that people, first of all, I don't want my people sold out to Brandon Jarvillo, and I don't want them sold out to my company. I want them sold out to a bigger vision, and I want them sold out to the.

Speaker: Oh, so you're going to be talking about, like, the vision, like, getting the right people. But before that, I mean, you kind of had, like, what the heck is going on in my company here? Yeah. Yeah. But, like, there was a moment, like, this is not the company I wanted to build.

Yeah. So what was going on? What was what was going on in your business and what was going with the people?

Speaker: What's going what was going on in my business was I'm spending too much time doing the tasks that I shouldn't be doing as the business owner. Your job should be, you know, figuring out how to take the company to the next level so you can have a bigger impact and make more money and do all the good stuff. But if you're the business owner who's also on the phones and signing the contracts, and then now you're you're also doing the the dispo stuff. So you're doing all the media tasks that should be handled by, you know, you know, specific people on the team. It's just like, you know, trying to take the the team to the championship.

Every player has his position. Everybody's got their role. And I'm like, we gotta we gotta start finding some players Mhmm. To start manning the phones, signing the contracts, who Yeah. You know, hopefully, they're as good, but, really, I hope they're better than me.

Right.

Speaker: So but, again, a bunch of people that weren't just weren't getting the job done.

Speaker: We were bringing people on who were just not getting the job done.

Speaker: So what was going on? Well Like, where they I mean, it common sells people headaches, right? Is like they're they're not calling the leads in time. We're not putting those in CRM. But then you got some other stuff where like, man, these were outright still in the leads.

Like, what was going on in your business where you saw like, man, like, this is not good.

Speaker: We had people who the there was just certain mind, there was a certain mind blocks that they just couldn't get past where it's like, how do you talk to somebody about their goals or how do you talk to somebody about you know, their problems without offending them? You know, just simple having a conversation with people. We had people that had these mind blocks. They couldn't get past that. And we had people who, you know, they're going on the three hour lunch breaks and you have to wake them up from their nap to just come and make it just do your follow ups.

You know, it's just silly things like that.

Speaker: So it's just a CS in the middle of the day. It's no

Speaker: big deal. And if I wanted to babysit people for a living, I'd open up daycares and senior homes, and that's not what I wanted. So,

Speaker: yeah, what was that doing to your business?

Speaker: What was that?

Speaker: What was that doing to your business?

Speaker: Like, if they're if they weren't performing right, like,

Speaker: they're taking three hour naps? Well, I'm spending a lot of money on leads, and we're not helping people. Yeah. That's what's happening. I'm burning we're burning all of our money on marketing and nobody's getting help at the end of the day.

We have the wrong people on the team.

Speaker: Yeah, it's really just. What are we spending our money on marketing?

Speaker: It leads. Well, what are

Speaker: we spending? Yeah. I

Speaker: mean, at the time, we're probably spending $20.30 k a month.

Speaker: For 30 k a month. And then not really anyone working leads. Right. Alright. Right.

So then you had, like, okay, like, this something's gotta give. Right. All right. So then what did you figure out?

Speaker: Well, I figured out, first of all, you got to hire slow fire fast is what I was starting to learn. But then, you know, I reached out to you and, you know, we me and you had a conversation, and you said you need to read the book, Who Not How. And I read that book, and it was a great book. I reached out to other guys like Trevor Mock, and he told me he's like, you know what? Think about all the a players that you know in your life and ask them who they know.

Speaker: Mhmm.

Speaker: And, you know, so I started picking up these little bits and pieces and just kind of putting it putting it together. And then just one day, I just had this epiphany. You know what I'm talking about? You know, if you're gonna go to the championship, you gotta have the elite team to take you there. And I'd already read, you know, a book by coach k, the gold standard, where he talks about how he was taking the redeemed team to go win back the gold.

He had guys like Kobe and LeBron on the team. And how do you how did they how did they do this? And then, a couple years prior, the last dance came out on Netflix about the Chicago Bulls and Mhmm. And Jordan and Phil Jackson. And, like, you know what?

Okay. Well, how do these teams find their great players? Will they run they run the NFL draft? You know, they run the, you know, they they run the draft. They look for the top picks.

Speaker: Or my favorite part

Speaker: about the draft, you never really get to see a lot, but my favorite part of the draft is the combine. Yeah. Alright. Let's see what you're made of.

Speaker: Mhmm.

Speaker: Let's just see. Right? Not not in the middle of the game because we watched game film. We know what you can do in a game. But, like, what are you truly made of?

Like, bench, sprint, vertical. Like, what are the real what's the real you? Yeah. So is that what you're kinda talking about?

Speaker: That's what we do. We run a we run our own combine. Yeah. And, what I do is I bring I bring all these people into essentially a group interview. The group interview is kind of the first test and people are going to bomb it.

People are going to crush it. And, you know, it's just it's usually one or the other.

Speaker: How many people are in this?

Speaker: Usually it's it's like five to six. Could we put more in there? Yeah, but, you know, I'm only on there for like an hour or five

Speaker: to six. Five to six in a person or Zoom.

Speaker: It's usually Zoom. Okay. People, you know, maybe they're U. S. Based, maybe they're offshore.

But one of the first questions I ask is, what's your why? And if you already know what I'm asking, then you already know how to answer it. If you don't know what I'm asking, you know, I might give you clarity around what that question means. But you'll have people that say, oh, I just wanted to make more money. You know, my last job, you know, wasn't, you know, whatever.

But then you'll have people say, well, you know what? I really love animals. I wanted to build this animal shelter. Or, you know what? My my kids, I wanna be able to put this thing back for their trust fund and put them in the best schools.

They're like, I'm looking for somebody who has a little bit more substance because here's what I know. If if you do come on to my company and you're gonna have a bad day because everybody does, then at least if I know what your why is, what gets you up in the morning, we can always have a conversation. Hey. I've seen that you've not been hitting your numbers these last two weeks. You know, what's going on?

Like, is is the thing that you told me was important, is that has that changed? Is that not as important anymore? Again, I don't want them sold out to me. I don't want them sold out to my company, but I know if they're sold out to their own goals, I've got people on my team that they're in countries where it's just it's a luxury just to have a vehicle, you know? You'll hear it's just like, you know, if you're driving a beat up 1996 Toyota Corolla, it's like, oh, my gosh, you need to get a new car.

Like, what are you doing out there? It's like, oh, my gosh, you got a car? What are you doing? And, you know, but, you know, we've got people in these other countries buying brand new cars, you know, because we're paying good money. I mean, they do good work for us.

I'm gonna reward them for sure. I've got a girl on my team in The Philippines who she's she's buying, land in The Philippines so she can build her dream house. And that's like that's, you know, I've got people on my team who have shoe closets bigger than my garage. I'm like, oh, my gosh. Like, if we're comparing apples to apples, they probably make more money than I do.

I own the company. So.

Speaker: All right.

Speaker: You know, but but when we're on this group interview, I'm asking these maybe more nonconventional questions, but I'm also looking for the person who speaks up. I don't need you waiting your turn to answer, and I don't need you being a fly on the wall, you know, you know, just sitting in the back. I'm looking for the more assertive people that they they're hungry. Like, they wanna make sure they get the job. Alright.

But regardless, Monday morning is when we run our draft week or a combine. Mhmm. And, and I invite everybody, even the people who didn't do do do good on the interview. You know? Who knows?

They could surprise you. Who knows? Alright. But Monday morning is really the first test. You know, I we hop on a Zoom call.

I, you know, might talk about everybody's weekend, just kind of chop it up real quick, and then they say, okay. Here's your first task. And and I give them about a four and a half hour video of our last quarterly meeting, you know, all the boring stuff. And, but what I want them to do is I do want them to watch the video. They're gonna see how the team interacts with each other.

They're gonna see what our goals were last quarter.

Speaker: Our video they have to watch? Yeah. Man. Yeah. Alright.

Speaker: Well, there's a there's a reason behind it. Okay.

Speaker: What's the reason? Well, first

Speaker: of all, I want to see if they can actually do it. Yeah. Because I'm going to ask questions the next day or the next time I talk to them, ask you what your biggest takeaways were. And that's just the first task. Right?

Speaker: Right.

Speaker: If they can't answer the question, I know you didn't watch it. And it was just it was the first thing I asked you to do. Alright. But my whole idea behind this draft week is, again, I don't wanna babysit people, and I don't wanna have some software where I have to watch you over a camera. It's just I'm not that not that person.

I don't want to breathe down your neck. I don't want us holding hands every day. So I, what I do is I give them this video. I say, you know, go ahead and watch this video and see you guys later. I'm not telling them when we're going to meet next.

Speaker: I I

Speaker: don't tell them what the next task is. I don't even tell them to send me notes. So they'll get through the video and they realize, what do we do it? Like, do we am I supposed to? So half of the group, typically half of the group will send me an email at the end of the day and they'll say, hey, Brandon, I finished a video.

Here's some of my notes, by the way, which I didn't ask for.

Speaker: Mhmm.

Speaker: You know, when can I get on your calendar or when are we meeting next? And that's what I'm looking for. Then you have the other half of the group that just doesn't do anything. Don't say anything. Just like they're just laying low for the rest of the day.

But what that tells me, because I'll tell them on Tuesday morning, I said, all right, guys, that was the first test. The first test was I wanted to see what you guys do when I don't tell you what to do.

Speaker: That

Speaker: was the test. Yeah. And, and then some people realize, oh, my gosh, I blew it. And they just don't show up again. But yeah.

And the next day is they're watching more videos, but it's more so like how we talk to people on the phone, things like that. Because by Wednesday I'm teaching them the CRM and they're talking to, objection proof AI

Speaker: Mhmm.

Speaker: People, the bots, and then we wanna see how they sound over the phone, because by, usually Wednesday afternoon or Thursday and Friday, I'm having them talk to actual sellers and,

Speaker: Prior to working for you. They're tired of working for you. Talking to leads.

Speaker: Yeah. And each one of them is getting about 50 leads.

Speaker: Mhmm.

Speaker: And, I want them to have a certain amount of conversations. And if and there's a lot of tasks that are spread out through the week. Right. But if they get to the Friday, the end of the day, Friday, and they check all the boxes, remember I'm coach walking around the combine, I'm checking off of my clipboard. And if they're checked all the boxes, that's probably the person who's getting the offer.

Meanwhile, we have people filtering out through the entire week. They just don't show back up. And the process is working because it's the same people who showed up with a pretty face and a pretty resume. They filter their selves out, and it means it's working. By the way, they're working for us for free Mhmm.

This whole week too, which also says a lot.

Speaker: So What are they doing? When you say working for free, what are they doing?

Speaker: I mean, they're coming in and they're they're they're doing the tasks. They're they're watching the videos. They're, you know, they are learning the CRM. They're, you know, going through the role plays with the bots, and then they're talking to the real leads. And we're not Kinda

Speaker: like what you would do in onboarding. You're already having them do it right now Yeah. To see if they've even make it through. Mhmm. Okay.

So let's say they make it all the way through. Right? They make it through. Is it five days? The gauntlet?

Speaker: It is five days. Yeah.

Speaker: Alright. So they finish the gauntlet on Friday. What happens then?

Speaker: By Friday afternoon, they're getting, probably a phone call from me or my COO or, you know, our hiring manager at that point. And, congratulations. We got a job offer for you. Mhmm. How soon how soon do you wanna start?

Yeah. And in one of my favorite times that we did this, we had about we had about six people come through a draft week and five, five guys and one girl out of The Philippines. And these these guys came in like they're like they're gonna tear this thing up like you know and they're all high energy you know stuff that you you want to see. Mhmm. And, you know, basically long story short they started dropping off like flies the only person left by Friday was the was what seemingly was the shy, quiet Filipino girl as she ate everybody's lunch.

And to this day, she's been with me almost a year, and, she's my top lead manager. She had, she's consistently over 95% show rate. Actually, this last quarter, she had a 100% show rate on all of her appointments. And when I because another thing that I do is every quarter, I sit down. I personally sit down.

There's there'll be a point where I can't do this anymore because we have too many people. But, I personally sit down with everybody at my company, and we draw out the road map for the next ninety days every quarter. These are your rocks. And, I I need to know what your twelve month goal is because I'm your goals become my goals. That girl that I talked about earlier who is buying the land in The Philippines and building a dream house, that's this girl.

I said, we're building a house together.

Speaker: Mhmm.

Speaker: You know? And in in in, you know, and now she's about to get a raise. I mean but this is this is how I think it becomes the best way to build relationships with these people, but then also, you know, they're they're sold out not to me, not to the company, but there's we're they're sold out to their own dreams.

Speaker: Right.

Speaker: And and we're laying out road maps to help them get there. So Gotcha. Okay. So

Speaker: there's purpose. Yeah. There's a goal, the shared goal to share it with you, and you're like, hey. Let's figure out how we can do it. So it sounds really simple.

Am I, like, over simplifying it? I mean, it

Speaker: sounds really simple. Actually, it's more complicated because it's people. Just people are complicated.

Speaker: No. No. People are messy.

Speaker: People are people are difficult, challenging, and so on. That's why I love AI. Right? Yeah. But, like, this process, I mean, like, if someone were listening right now, they wanna go implement it.

Is is that is it that simple?

Speaker: It really is that simple. But it all starts from in the heart first. Like, you have to actually care about the people for them to actually feel that from you first. Right. And there was a long period of my life where I just didn't have that.

It was it was more so Brandon looking out for Brandon. And I had to mature and grow out of that. Yeah. And, but if you can develop a heart for people and one thing that was told to me in my twenties is if you take care of people, people take care of you. So

Speaker: Gotcha. Okay. Yeah. Okay. So you would say that's been the biggest change that that shifted 2025 because you're already doing deals before.

Yeah. But if you look at 2025, you had a big year. Right? Yeah. I didn't see how many transactions, but, I saw the gross revenue.

Yeah. So you would attribute

Speaker: We did nearly 200. I don't know. I don't remember the exact number. We did nearly 200 transactions in, 2025. Okay.

Which led to about $4,000,000.

Speaker: Gotcha. Okay. And so but you would say that is like the biggest needle mover of everything you did? Having the having the right people. Yeah.

Yeah. Thousand percent. Got it. Okay. And then, let's see here.

There's something else notable that's happened, transpired, right, in the last few months.

Speaker: Hey. We've been talking so much about other stuff. I forgot about that.

Speaker: Yeah. So, like, because, like, I was at your event. Yeah. It was, like, two weeks ago. Right?

Speaker: Yeah.

Speaker: Which, by the way, was an incredible event. I mean, saw you, saw, Jacob. Right? Saw Stephanie Betters there. James Harkos was there.

Nick Perry was there. Yeah. Right. Like, you had a pretty packed house, actually. I was really impressed with the the lineup you had there.

But you announced something at the event. Yeah. What was the big announcement?

Speaker: The big announcement is, you know, one of the biggest honors of my life is having bought Flip to Freedom from Sean Terry. Yeah.

Speaker: So someone that you learned from, grew up under Yeah. And then, passed the the torch to you.

Speaker: Yeah.

Speaker: Why would I guess, why did this happen and why and what what is your vision here?

Speaker: Well, it's it's pretty wild. It turned into this full circle moment. And if you think about it, I mean, just the way certain things happen, you know, I believe in God and I believe that certain seeds get planted in your life and certain people get put into your life very strategically. Because as a 19, 20 year old kid deployed to The Middle East, haven't even experienced life thinking he knows everything, which was me. You know, my you know, I'm trying not to get kicked out of bars at 20 in countries like Bahrain.

You know what I'm talking about? Yeah. And, and I read this book, and I don't do anything with it for over a decade.

Speaker: Mhmm.

Speaker: And then I think back to it, and, and I reach out. And next thing you know, I'm learning from guys like Sean Terry, but then also Brandon Simmons. And, even when I started this business, it wasn't a thought in my mind that I'm gonna be buying mister Miyagi's business. You know what I mean? And, you know, but I just took principles that were so ingrained into me in my twenties because I had really great mentors in my twenties that I I think really helped me one eighty my life at a point.

And, I mean, I went from being homeless, living out of a car with a $30 grocery budget, living off of gray meat and stale bread from oldies. And, you know, I mean, I I went from that to then getting into this business, Sean teaching me how to do something in six months that I hadn't been able to do in in ten years. And, after that first year, we did, with 300 k our first year in this business. Mhmm. I'm like, you know, in quitting my job was kind of a big deal.

I mean, I was turning 30 that year, and I've been I've been writing down in my journal for years. I will retire by the time I'm 30. I will retire by the time I'm 30. And I thought I would do it in my other business through marketing. But, you know, the year that I turned 30, I'm retiring from corporate America because of what Sean taught me in this business.

We did 300,000 our first year, between him and Brandon Simmons. They asked me to come on and start coaching their newbies. Like, absolutely. I'll do that, because I'm just always a team player. I don't need anything in return.

But, coach, you're asking me to come in and, you know, play play the game. You know? So I'm coming in. I'm helping out. And then I moved on to now I'm helping with 6 figures.

Now I'm helping, you know, even 7 figure guys build their teams up. Mhmm. Next year, we did half 1,000,000. And then every year, it's been up and up and up and up. You know, until last year, we're doing, 4,000,000.

And, in 2024, we're in Mexico, in Cancun. I'm there with Sean Terry. I'm there with Nick Perry. I'm there with, you know, other guys like Victor Heredia, you know, all these all these great guys. And, Sean is kinda joking about it, but, I asked him a question.

He's like, yeah. You wanna buy Flip to Freedom? I thought he's just joking. But, I said, you know, he said, no, Sean. I can't.

You know, I couldn't do that. He's like, okay. And then next thing you know, I hear I hear that he's gonna sell it to some other guy. I'm like, okay. Well, we're gonna do this whole triage thing where I was gonna come in.

I was gonna head up the Flip to Freedom projects and just be a coach and do all these things. And then that wound up not working out. So then in 2025, Sean comes back to me. He says, hey. Look.

Things didn't work out. Last chance. I got 10 other guys lining up to buy flip to freedom you want to buy it or not is like I can sell it to these other guys I can sell it for more money you know but I know that you're going to actually do something with it. You want to buy it or not? I said yeah let's do it Sean so wound up buying the company and, you know, is is it it just became this full circle moment.

So now Sean has these, like, size eighteen shoes. I'm just trying to fill them now. But, how do you go from he built a brand for almost two decades of trust. And, you know, people love Sean, and he's, you know, he's he's built a lot of trust with people. He's changed a lot of lives.

And I said this at our conference, at our Syndicate nine conference. And, in front of this this room of these high elite players of just like, you know what? I'm not trying to change anything fundamentally with Flip to Freedom or Syndicate nine, the things that people already love. You know, as far as you can get into the syndicate nine rooms with high elite players doing 6 and 7 figures a year, rubbing elbows. They're small and intimate enough where, you know, everybody it just feels like a family.

Mhmm. And, I'm not trying to change anything with that. But, you know, when me and Sean did the official announcement at the at the event, I made a statement and Sean agreed with the statement that, you know, I believe that the role of the protege is to take it further than the mentor ever did. So I think the best way that I can honor Sean is by carrying the legacy of just having more of an impact, helping more people with, you know, financial freedom, getting more time back in their lives, you know, making more money, being able to retire from their jobs. We've already helped people retire from their jobs, build beauty salons for their wives, you know, I mean, they're putting their kids in the best schools.

I mean, we're already we we've been doing this now for the last almost half decade. Yeah. Now I just look at this as an opportunity to do it on a bigger platform. Right. So

Speaker: so I like the idea. Is there, like, I guess, talking about the vision. Was there you don't wanna change what's already working. What are some things you might add or do differently? Because, I mean, I've I've had the great honor.

I think I think when I came a couple weeks ago, like, that was the third time I I was invited to one of these. Right? And, like, when Sean asked me to come, I was like, hey. I heard you're doing this cool thing. Like, come talk about it.

Speaker: Right?

Speaker: Like, first time, I was like, alright. Talk about sales. Okay. Cool. Second time, I was like, alright.

Talk about installment. Okay. Cool. Right? It's like, hey.

That's kind of an involvement, but every time I come by, I was like, man, like, pretty cool

Speaker: room.

Speaker: Yeah. Right? And it's super intimate. And, like, it gets really deep into the weeds. Like, hey.

Here's what you need to change your business. Yeah. Right? So, like, what what else do you think you might add or modify to to add more of kinda, like, you know, Brandon's touch to it?

Speaker: Well, we do do a lot of hot seats. And I think just having these hot seats where we have these players coming in and they're doing multi 7 figures and they can throw their business up on a screen. We can talk about their numbers. We could talk about what's going well in their business, maybe what they need help with. But then it it's these group discussions and how would I put more of a spin on it?

I it's, you know, it would be more of just finding more people like that who can, what I say is a rising tide raises all ships. Right? Iron sharpens iron, you know, being able to assemble, you know, this team of Avengers where they can come in and just, you know, be able to springboard off of each other because that's what this whole thing is about. It's community. It's it's intimate enough where, you know, we did a survey.

One of my one of my community managers wound up sending a survey out to the group. You know, what was some of your biggest takeaways? And one of the things that we saw from one of the girls who had been in the group for a while, she said, you know, I love how every time I come to these events and she's been coming for years. She's like, I love how this just feels like a big family. Yeah.

And that's it. It's just community. It's a sense of, like, these are my people. This is and everybody's holistic, you know, every you know, nobody's coming in with their nose shoved up at the ceiling. It's like we're all here to learn from each other and build each other up.

None of us have it figured out, but we're all helping each other get to the next level.

Speaker: Gotcha. I love that. So, you mentioned a moment ago, that's probably what we should have lied with, you were homeless. Probably should have started a podcast of that. Yeah.

At

Speaker: what point were you homeless?

Speaker: Man, so I was transitioning out of the military. This is before real estate, but, you know, it helped me get into real estate. I was transitioning out of the military. My chain of command didn't like that I was building a business outside of the military.

Speaker: They're like,

Speaker: you know what? You can build a business when you're out, not while you're still working for us.

Speaker: Not an unreasonable position. I understand because I'm the same as you, but not an unreasonable position from the from junior command.

Speaker: But it right. But also from my perspective too, and I'd seen it for years, people will get out of the military not having worked on anything.

Speaker: Mhmm.

Speaker: And then when they're finally out, they realize crap, I wasted all that time not doing anything. So then now they're having to go work some silly little part time job at a fast food restaurant or

Speaker: Yeah.

Speaker: Or they're getting back in the military. I'm like, you just got out, man. Now you're trying to get back in. So I didn't want to be one of those guys. But yes, when I was when I was working, you know, military time, yes, military time was military time.

But they didn't like when I was off hours and I'm driving out of boundaries. You know, I'm building my business. The way that I was building my business at the time was it was not virtual. It was a lot of in person meetings, you know? So I'm driving from Maryland to Virginia, you know, four or five hour drives just to go and have one meeting.

Mhmm. And then I'm turning around driving back. By the time I'm I'm getting back to Maryland, I'm already going back to work the next day. So not even going to sleep. Yeah.

But that's how passionate I was about building my marketing company. And we had a lot of ups and downs and it helped develop a lot of grit. Me, that that just ultimately carried over into real estate. But the time that I was, living in my car, because they didn't like me building my business and doing what I was doing, I got demoted. I got money taken away from me.

I also had some weird stuff happening in my bank accounts that even the banks couldn't explain. They just had money just randomly disappearing from my accounts. There was no, there was no history of where this money was going. It was just a weird thing, and it happened for three months straight.

Speaker: And it's leaking out of your account.

Speaker: Just leaking. There's no I'm like, I'm no. I'm not crazy. There was money here yesterday. Now it's not.

And I'm calling the bank, like, what's going on? They're like, we don't know. We don't even see that it was there. I'm like, I'm not crazy.

Speaker: But Oh, so it wasn't like a withdrawal.

Speaker: It was just disappearing. Disappearing. On top of that, I'm I got demoted. So my paychecks were yes. Even those were smaller.

And, it just got to the point where, you know, I can't even afford to live somewhere. So I needed I needed to live in my car, and it was the coldest months of the year in Maryland in my sleeping bag. I'm trying to be strategic aware about where I park my car so the cops don't find me, you know, and, and make me move or something. And, I had a $30 grocery budget because all of my money was going towards gas so I could drive to my meetings still. So I'm building a business meeting with people in person.

These people have no idea that I'm homeless on $30 grocery budgets.

Speaker: Yeah.

Speaker: And I'm teaching them how to, you know, so, but it was because I was sold out to the the vision of what this company could produce, you know, in people's lives because I could see how it was impacting other people, you know, how you know, the men and women that came and mentored me. I could see that, yeah, they had the nice businesses. They had the nice cars, the nice houses, but there was really just a there was a when they walked in the room, there was a certain piece around them when they walked in. And so that's what I was after. I knew that if I could just help enough people because this is what was so ingrained in me, you help enough people, you'll eventually, you know, help them get what they want.

Eventually, you you'll get what you want. Yeah. And, so I was really determined. But yes, I was I was homeless. I sucked and,

Speaker: did that for me. I mean, definitely a lot of perspective. A lot of grit and grind.

Speaker: Yeah.

Speaker: What's the great meat?

Speaker: Oh, the so I made my gray sandwich meat. I was getting that from Aldi's, you know, from, from the discount, grocery store. You know what that store is?

Speaker: I'm familiar with all these. Never, ever bought anything from all these.

Speaker: I mean, yeah.

Speaker: I mean. I might

Speaker: sound spoiled. I don't know. I mean, we're not going to, Trader Joe's or anything. That's a little bit out of the budget. So, you know, it's stale bread and gray sandwich meat is is essentially.

But you know what? I mean, at least it wasn't ramen noodles. I wasn't willing to go that low, you know? So I

Speaker: love ramen. Ramen's great. We eat way too much ramen in my household. That's sodium.

Speaker: Real ramen's good, but the microwave stuff, that's Yeah.

Speaker: Other kids love the ramen. It's weird. My kids are weird. They love ramen. Okay.

And now right now, building your business, you're using AI a lot. Yeah. Right. And, obviously, AI is trending. I'm screaming about it from the mountain tops.

How are you right now leveraging AI in your business?

Speaker: So many ways. I mean, even with your products, you know, we've used objection proof AI. It's completely help us it's helped us streamline our whole quality assurance department Yeah. Where I don't have to or somebody on my team doesn't have to sit down and screen every call and making sure that people are saying what they need to be saying, not saying what they shouldn't be saying. We've got our AI integrated from objection proof that is, our people will get DMs and they'll get slacked their results and they get to see everybody else's results.

And we've got the leaderboard inside of the objection proof portal. So now it's kind of gamifying it. We'll do prizes and stuff when people are doing really well. And, man, that's just that's made such a huge difference. And and I'll tell you what, this has been such a big part of the testimony is I do I run these coaching calls every week on Thursdays.

And what a lot of people what we do a lot of times, we run these mechanics calls, what we call it. People will come and bring call recordings, and I will we'll listen to it together as a group, and then, we'll we'll play it. I'll stop at certain points. It'd be like, you did really great here. But if you would've just said this one thing different, you would have gotten totally different response from the seller.

You know, we do that, and then, we do that for about forty minutes. And in the final twenty minutes is kind of group discussion, but then I've also uploaded it into objection proof. I take the report, I share the screen, and it's kind of scary, almost verbatim. It's saying exactly what I said and hadn't even looked at the report yet. Right.

And, it's so accurate that, that, you know, people are taking a lot away from it. Mhmm. I'm like, you know what? We use it for our own people, and it just helps them get better and better and better. And then I see it with my students because, I had a student in January.

He was nine offers to a contract. Yeah. And ideally, you should be like three to four offers to a contract Mhmm. If not better. And so we did this week over week over week.

We made this whole project. He went from nine offers to a contract to seven to five to eventually, he was one to two offers of contracts, and that's what we were doing. We were using objection proof. Yeah. We've also had the lead manager, the AI lead manager, where, her show rates, you know, as far as she books the appointments and her show rates a lot of times are on par with our human lead managers.

Yeah. But outside of objection proof, we're also I have an AI brain Mhmm. Which I started building earlier this year, which is amazing. We use Obsidian as our repository system, integrate it with Claude, and,

Speaker: you

Speaker: know, so it doesn't, like, have to reset its memory every time. It just references back to the repository. Uh-huh. Now I can tell it, you know, hey, Claude. I need a give me a 100 page playbook for my whole acquisition team for them to reference back to.

It's gotta we need to talk about KPIs. We need to talk about the mission. We need to talk about the roles, you know, and it'll spit it out almost exactly how I would if I were gonna write the whole thing myself. And it's integrated into my Fireflies. So whether I'm on a Google Meet or not, it's, it it pulls all of its information from Fireflies.

It's integrated into our CRMs, into our spreadsheets, into my emails. So it's literally just this whole brain. I can just I can I can pull anything from it, any sort of training material, anything? That's the biggest use. Yeah.

We're playing around with some other things too.

Speaker: Yeah. Yeah. So if I was, for example, a TC on your team

Speaker: Yeah.

Speaker: And I wanted to find out about what certain processes, can I, as a TC, access this Obsidian Brain?

Speaker: Yeah. So we have one main repository, which is the big brain. Right? Then we have different banks within the repository that I can create, like, a separate vault where this is only transaction coordination related information. And then I can give basically connect that to a enterprise, piece of cloud, and then RTC would have access to that.

Mhmm. And they could only access the transaction coordination bank, but nothing else.

Speaker: Oh, really?

Speaker: It's almost like a, like a custom chat GBT or something for your whole business, and each person can get whatever is most relevant to them. Yeah. It's remarkable.

Speaker: As an aside, you know, like, we're we're super committed to AI, obviously. Right? This morning, we created our fifteenth cloud account. So we have 15 people on our team have their own cloud account. Yeah.

Probably like myself and Ian on my team. Right? We both have a thousand dollar budget in cloud. Right? And when we exceed it, we just I just auto provide.

I don't, like, I don't, like, yell at Ian's like, yeah. You're using it too much. Right? Like, I pretty much auto approve. And Patrick, he doesn't use it enough.

As a matter of fact, I told him, like, if he doesn't use more

Speaker: Yeah.

Speaker: I'm gonna hire another engineer. Right? Like and you're gonna have to manage that guy. Like, that's his punishment.

Speaker: If you

Speaker: don't use AI enough, you're gonna have to manage under the human. It's like, alright. I'll use AI more.

Speaker: Yeah.

Speaker: Right? So outside of that, everyone else kinda stays within, like, the, the allotment. Right? The five hours and how much per week. But, literally everyone, I think, on payroll now.

Mhmm. So I

Speaker: don't even measure, like, how

Speaker: many, like, how many people do you have on payrolls? Like, I don't have 15 cloud accounts. I guess Yeah. That's how big my company is. Alright.

That's kinda how I how I measure it. So, yeah, it's it's it's crazy. Like, all the things we need to do, to stay ahead today.

Speaker: I mean, salaries are gonna get replaced with, you know, what tokens are Tokens.

Speaker: Yeah. Yeah. Like, this is gonna be the this is the way we're gonna measure, like, what what like, what's your payrolls, like, you know, how how much do you have allotted for tokens this month? What's your monthly token spend? Yeah.

Anything else? Because I know, like, one of the things you've talked you've preached on was, like, you know, how to do more or less. Is there anything else that we didn't touch on?

Speaker: Really? I mean, the biggest things I'm I'm pushing right now is RetailMax. It's Syndicate nine. It's, and we're also doing PPC done for you. I mean, those are the those are the things that are helping us kind of grow right now.

Speaker: So What's PPC done for you?

Speaker: How what is it or how much?

Speaker: What is it?

Speaker: Yeah. I mean, that's it's just we are So we we have our own, not a white label. We have agency accounts set up with carrot now. So we're actually building websites in the way that, you know, sure you've seen what Trevor's doing with their whole AI SEO thing, which I think is amazing. People are now getting leads from Chachibuty.

Which is remarkable. Remarkable. Yeah. Yeah. And I mean, we're we're starting at least from Chachibuty.

It's like, here's the question is if you go to Chachibuty, hey, what are the top cash home buying companies in the country? You know, give me 100 of them. The question is, do you even show up for the top 100? You know, or, you know, but, the way that Trevor's approaching this thing and he's one of the smartest guys I know. So,

Speaker: like, you

Speaker: know, so if everybody's going to figure out figure it out, he he is right. So, now we're we've been building carrot sites for people for years and bringing a lot of people to that platform because in my opinion, we've split test a lot of different platforms over the years, and it's just like, carrot blows every single one of them out of the water every day. And so I love the directions they're going. Over the years, people come to us. I'll tell you what happened a few years ago is when I was learning how to run PPC myself, the first couple years into this thing, you know, I told you that first year and a half of running PPL and PPC.

Eventually, I got to the point where I'm like, okay. I think our PPC is dialed in. Why don't we just start going a 100% all in on PPC? And, and then, you know, people started finding out all of our leads and all of our success was happening from Google Ads. I had people coming to me and asking me, hey.

Can you take a look at my account? And I remember this there was this girl who was in the business, and she was telling me she had spent thousands of dollars over three or four months for some guy to manage her stuff. And she's like, I haven't gotten a single lead. That's terrible. That's bad.

She's like, will you take a look? Absolutely. So I take a look, and the guy was supposed to build her website. He was supposed to be managing your ads. When I looked at her website, it was still like one of those website templates where where it has all the Latin writing on it.

Speaker: Right. Alarm it's, coming soon.

Speaker: Yeah. And it, like, no wonder you're not converting,

Speaker: you know. Oh, you need a website that converts.

Speaker: Exactly. Meanwhile, the Google Google is spending her money. They're getting into her site, just not converting because it's it's just a funky looking site. Yeah. So she finds out.

I'm like, you need to go get your money back from this guy. And he wouldn't give her her money back. It was horrible. She wound up quitting the business. He blew her out and, you know, so I was like, you know what?

This is something people need help with.

Speaker: And,

Speaker: you know what? I I think I think we can I think we can help people with this? So that next year, we wind up managing, I think, almost two dozen accounts. Yeah. PPC done for you.

It's where we are literally taking people's accounts and we're giving them really good, results of their leads. So one thing I talk about is viability. So viability meaning what percentage of your leads are coming in that are actually qualified. Because for me, what a vile viable lead means is it's a qualified seller with a qualified property and a qualified market. If you have all three of those, it's a viable lead.

It's something you can monetize. If you're missing one, it's not viable. Mhmm. And so we have about a 60 to 80% viability on our leads, which I think is pretty good. And, that helps keep our cost our our cost per deal down.

And, we've helped people get these great results over the years. So it it was for a long time, it was just me. But then trying to run multiple businesses Right. And then trying to manage two dozen accounts on my own, it's a little tricky. You know, I've been a lot like Sean Terry where Sean has a hard time giving control over to somebody.

I mean, this is somebody the wrong person come in and completely blow your business up. But he found this guy that was working at a coffee shop a few years ago. And he asked the guy, he's like, what do you wanna do? You know, if you're not working at a coffee shop, what are you trying to do? It's like, I wanna learn Google ads.

And he's like, well, why don't why don't I teach you Google Ads? And then eventually, this guy starts running Google Ads for Sean Terry. And it's like, if you know Sean, Sean, he's not just giving that over to just anybody.

Speaker: Yeah. Yeah.

Speaker: And so this guy winds up managing accounts or, you know, Sean's students who need help with it. And then me buying the company, you know, I wind up kinda inheriting this guy. So now he runs all of our PPC stuff for, for clients. And I I, you know, we still build the websites too and help them with PPC. So

Speaker: Yeah. It's funny because he talked about, like, Sean and, like, PPC and whatever. Like, I just straight up stole everything from him. Like, it was, like, I didn't know who Sean Terry was. Yeah.

All I know is that when I was googling buy my house fast, he was the top. Yeah. I can see consistently he was over the top. He was the top website with Google pay per click. So I just rebuilt his site using, I think, at the time, WordPress or Leadpages.

Speaker: Yeah.

Speaker: Right? And then I use KeywordSpy as, like, go duplicate this person's campaign. Just change the URL to mine. The only thing I didn't have was if you remember he had that old lady on the top, like, of his Yeah. Landing page.

That's the only thing I was I was missing. I never had that the old lady on top of everything else. Yeah. I was and it worked. It just worked.

Right? Because, like, whatever he was doing, just hit that, you know, copy and paste. I don't know if keyword spy is still around, but, like, back then, like, all you had to do Yeah. You could literally just copy. You couldn't copy the negative keywords.

You had to figure that out on your own.

Speaker: Yeah.

Speaker: But you could copy the, the, the words, like, the the headline, the copy, everything was nuts. Different time in 2012 than it is,

Speaker: Well, you know what? If if Sean already painted the Mona Lisa, right, you just gotta go and trace it.

Speaker: So Exactly.

Speaker: Don't try to do it on your own.

Speaker: But Yeah. That was a big part of my journey to buying houses. It was just

Speaker: Were you the were you the kid that, you know, borrowed answers from the kids sitting next to you at in school?

Speaker: No. I was the kid selling those answers. Really? Oh, yeah. So, So, like, I was the one that would, like, take the test Yeah.

In an earlier period. And they're like, who wants the answers? Like, because I already know the answers. Not that because I copied the found the solutions. Like, I know the solutions.

So I took the test earlier today. If you want those answers, it's $20. Yeah. In high school, $20 adds up pretty quick.

Speaker: Yeah. I was probably the kid buying those answers.

Speaker: Yeah. For great. I mean, I was a hustler. I'm I'm not saying it was right. I'm not justifying it.

I'm just saying that's my past. That's what I did. So, you know, I'm gonna end the, the the the the show today with the same question you're asking in your, draft week.

Speaker: What is your why? What is my why? My why is leaving this leaving this earth better than, you know, than what I came into it. If I can the more people I can impact, the bigger legacy I can leave. You know?

It's it I mean, it's kinda like what Sean Terry has already done. You know? What I shared at the conference is, you know, I know Sean knows this, but whether he realized it or not, I mean, the impact that you have in people's lives, it doesn't it's not short term. It it's lasting for generations and generations and generations. And, you know, when I started business a long time ago, it was a lot more selfish.

Like, yeah, financial freedom. Yeah. More money for me. Yeah. But, you know, I realized that eventually you get to a point where, you know, the the stakes only get so juicy.

Right? The hotels only get so nice. Yeah. But what impact do you have in people's lives? And, that's what I love.

I love seeing all the success stories. You know, I've got I've got a student in Israel who it cost him $50 just to get his entire family out to The US for the first time. So he get into the room with our syndicate nine members

Speaker: Mhmm.

Speaker: And see what it's all about, what all the hype is about. And when I first met the guy, it was early twenty twenty five. And he you know, within ninety days, he winds up tripling his revenue, quits his job, buys his dream car. Now he travels with his family every few weeks out of the year. You know, we've got we've got you know, I've got a dad and a son out in Michigan who, for years, they were stuck in their own backyard in Michigan.

And, you know, and they they came to me in 2025. They said, Brandon, we wanna do what you do. We're we're stuck just doing all these small deals, ten, fifteen k deals. We wanna do what you we wanna do what you do. I said, okay.

Well, you know, we need to get you out of Michigan. They said, well, we wanna we wanna stay in Michigan. This is where we have our buyers' lists, this is where we have our realtor connections. So we wanna stay in Michigan, but do what you do. I said, okay.

He said he said, we're comfortable here. I said, do you wanna be comfortable or do you wanna be rich? So we wanna be rich. Alright. We're getting out of Michigan.

Their first deal, they do in South Carolina, and it's a 30,000 deal. And now they've got deals all over the country, and it's it's it's these are the biggest deals they've ever been able to do. You know, we've got, we've had truck drivers spending, you know, twelve, fourteen, sixteen hours on the road, driving 18 wheeler wheelers with, you know, five kids at home and a wife and who doesn't have time to build a business like this. But he figured it out, and he still made 250 k his first year, sold his trucks, opened a beauty salon for his wife, and went full time in a business. Like, that's the stuff that that lasts for generations, and that's my why.

Speaker: So it's Alex, right, from Israel? Yeah. You know why that story is so impressive to me personally? Mhmm. It's because he had joined my program first.

Speaker: Really?

Speaker: Yeah. He's like, I need more attention. Whereas, like, I'm sorry. I do group coaching. I can't I don't have the bandwidth to work one on one with you.

Like, it's not that I don't wanna help you. I just don't have the bandwidth in me.

Speaker: Yeah.

Speaker: And so when I saw him at your event,

Speaker: I was like, that's cool. That's Alex.

Speaker: It's like, hey, Steve. It's like, you don't you probably don't know. I was like, no. I remember you. Like, I remember having a one on one session with you.

It's like, I can do one I can do this once with you. Yeah. That's all I can do. It's like, it's not that I don't like you. It's just this is what my bandwidth allows.

So to see him have that success at your event, to me, is a testament. Right? Like, you're doing it and you're helping people because, like, this is someone that needed help, and I couldn't help. Yeah. Alright.

So that's awesome. Now you gave me an answer. I can see it's impactful, but I don't think it's the whole story. Why is that so important to you?

Speaker: I think it's important to me because somebody else gave me a shot a few times when they didn't have to. Yeah. And, it's important to me that, you know, that that mean that that is the why. Yes. The financial freedom was important to me and it still is.

You know, I want to make sure that, you know, I'm not married right now, But when I do get married one of these days, you know, you know, we're able to just design our life the way that we want. We want to spend more time traveling. You know, we want to disappear off the planet for four weeks, you know, at a time and go to, you know, go to Kabul or whatever. I mean, that's that's what we want to do. My whole my whole selfish side of this business is I want to design my life the way that I want to design it.

Speaker: Right.

Speaker: You know, something that, you know, my mom passed away early this year, which has been really tough for me and my sister. And, you know, but one thing I remember is when I was a kid, we're driving around in a car and and my mom, she, we're just having a really, I don't know, a weird conversation to have with a kid. But she's like, you know, I I wound up asking my mom, I think, you know, what kind of what's your dream car? You know, I'm like, probably 12. I don't know.

But she's like, it was just a random question for me to ask her. I don't even know where the question came from, but she's like she's like, yeah. I think I'd I'd like a Corvette, you know, a really nice Corvette or something like that. She liked Corvettes. And, she asked me a question.

The question was, you know, what's what's something that you want, you know, in your life, you know, one day? And I told her and I don't know where the answer came from, but I was like, you know, mom, I think I just like to be able to buy whatever I want, do whatever I want without ever having to check a bank account.

Speaker: And I

Speaker: don't know where that answer came from as a 12 year old kid. But now here I am. I'm like, I could do that, you know? Right. If we want the thing or we want to go on the trip, like, I can do that.

We don't have to check the bank account time. You know, one thing that frustrated me a lot was if you're working for another company, you don't have control of your time. And in fact, if they go out of business tomorrow, you know, you're kind of stuck on the streets. If they tell you, you know, if your boss tells you that, you gotta come in on Saturday and and do all this work, you don't really have you have a choice, but you don't have a choice.

Speaker: You know

Speaker: what I mean? Yeah. It's like, you know, I wanted I wanted to have control of my life. I wanted to have control of my finances, my time, but also I want to be able to design my life, you know, for my family. You know, I want to be able to put my kids in the best school.

I don't have kids yet, but I can confidently say that when I do, they're gonna be in the best schools. You know, they're gonna wear, you know, nicest clothes, but I'm also gonna teach them the same things of, being able to help people. We get to support a lot of amazing, great, nonprofitable organizations that do a lot of great work domestically and internationally. So we have, we have an organization that we support that goes to Muslim countries and basically helps people get out of these radical lifestyles who, you know, it's it's pretty extreme over there. People are very abused and, just not not not a good place to be.

Women, kids, and and and we have a organization that we support that does these crusades, and they go out there and they help basically kinda rehabilitate these people and show them a different lifestyle where you don't, you know, get away from, you know, some of the hateful stuff. But we have organizations here, like I shared one at the event, at the event that we did, where they're here in the country building homes for women and kids that have been trafficked and abused and assaulted. Terrific. Horrible. And now, you know, we've committed, you know, we're committing a $100 to them every year so they can, you know, kind of progress that mission.

And then recently, you know, Jacob Blank, you know, he helped us, donate, I think, like, $5,060,000 dollars worth of t shirts so they can now we can put, shirts on kids' backs, women's backs, and even the missionaries supporting the cause. Yeah. You know, that stuff is that's important,

Speaker: you know?

Speaker: Mhmm. If you're just building business for your own selfish reasons, you know, it's not really doing much, but just serving you. Right. That's that's the bigger why. Why?

So

Speaker: So you're doing a lot. Right? And we talked about, you know, you're doing done for your pay per click marketing. You got Flip to Freedom, Syndicate as part of that. And then, you have your wholesaling business, nationwide.

Yeah. So if someone wanted to connect with you, find a way to work with you, what is the best way for them to connect with you?

Speaker: Follow us on YouTube. Flip to Freedom YouTube, it says it's YouTube with my name in front of it, Brandon Jarvella. There's other Flip to Freedom accounts, but they're not unless it has my name on it, it's not ours. So, subscribe to the channel, turn on the notifications, just stay connected with what we're doing. And then from there, you know, we we drop links in the in the descriptions and things so people can stay up to date with what we're doing.

Speaker: So So YouTube, is there Facebook, is there Instagram?

Speaker: We've got I'm on Instagram. We've got Flip to Freedom on Instagram. We've got Flip to Freedom, Facebook, you know, my personal pages. We're trying to get TikTok up and going. So we've got a great team that's trying to figure out how to get the best information out on the different platforms and be able to help people along with their businesses, whether they whether this person buys anything from us ever or not.

That's not really the point. The point is showing people what's possible and, you know, and giving just a lot of information away. So if they follow us on TikTok and flip flip to freedom, Instagram, Facebook, YouTube, it's where a lot of this information is going to get put out. Gotcha.

Speaker: I forgot to ask, is there a message you want to leave everyone with?

Speaker: Yeah. If there's if there's one message that I would give to anybody, you know, watching this video or, you know, anything else, it's, you know, there's always a cost of action or inaction. So what I see a lot is is is, you know, people say they want these things, but are they truly doing what it takes? Not enough, but are they doing what it takes to actually push them closer to that thing that they that they're after? You know, if it's the goal is to pick your kids up every day from school, if the goal is to get out of the nine to five or the goal is to bring the wife home or bring the husband home, travel more, whatever the thing is, you can be, you know, you can you can do something every single day to get you closer to that goal.

And you can also not do the thing every single day that gets you further away from the goal. Yeah. There is no staying stagnant. You're either moving closer to the goal or you're moving backwards by default. Yeah.

So that's the message I would leave with somebody.

Speaker: Thank you so much. Absolutely.

Speaker: Thank you

Speaker: guys for watching. See you guys next time.

Speaker: Steve train. Jump on the Steve train. Disrupt us.