Brandon McCurdy

Sharper Business

over 600 businesses

Brandon McCurdy is the founder of Sharper Business, a consulting company that has worked with over 600 businesses. He started his career managing a truck stop while in college, then worked at a church before launching a branding and marketing agency. He specializes in business consulting, marketing strategy, and StoryBrand methodology, and also teaches marketing at Illinois State University.

Episodes with Brandon McCurdy

The 3 Things That Can Trainwreck Your Business Success

1:51:47

Apr 21, 2024

The 3 Things That Can Trainwreck Your Business Success

In this episode of Real Estate Disruptors, host Steve Trang interviews Brandon McCurdy from Sharper Business about the three critical factors that can destroy business success: people, processes, and market conditions. McCurdy, who has worked with over 600 businesses, explains how to create cohesive customer experiences, implement proper hiring processes using predictive assessments, and build scalable systems that don't rely solely on individual talent.

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