Jeff Charlton

REI Print Mail

$31M in sales

Jeff Charlton is the owner of REI Print Mail, a printing company based in Saint Louis. He started as an entrepreneur at age 11 and has over 30 years of experience in the printing business, having grown his company from working out of his basement after a divorce to building a multi-million dollar operation. He's known for his direct sales approach and ability to scale businesses dramatically through persistent cold calling and relationship building.

Episodes with Jeff Charlton

How Jeff Jumped From $4M To $31M In 6 Years

1:50:13

Nov 2, 2025

How Jeff Jumped From $4M To $31M In 6 Years

Jeff Charlton from REI Print Mail shares how he transformed his printing business from $4M to $31M in sales over seven years by finding a profitable niche in direct mail for real estate investors. He discusses the importance of specialization over being a generalist, building systems that allow sales teams to focus on coaching rather than lead generation, and creating a strong company culture through consistent communication and quarterly team events.

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