The One Hire Every Real Estate Business Needs Right Now

Speaker 0: We have placed over 4,000 people already in The US. People from Latin America have been hired directly inside of businesses. Majority of these businesses are still super unaware on how to actually use AI whatsoever. I looked at spreadsheets for, like, five years before I actually build something because of AI, and that's because I I was cheap. I didn't wanna pay for a developer.

Yeah. So I was able to scale the agency back then, only spending around 6 to $7,000 a month. I was able to scale it to, like, $150,000. Mhmm. You don't get those double returns right now.

All of them are remote. They only have an office for the PO box. They are a billion dollar valuation company. They're do they're crushing it. Right?

So if you think you cannot build something virtually or remotely, think again.

Speaker 1: Welcome and thank you for joining us for today's episode of Disruptors, where millionaires are made. Today, we have Esteban Andretti with Hessle Media and Esteban flew in from Miami to talk about the one key hire you must make right now in 2026. Guys, on a mission to create millionaires, the information on the show alone is enough to help you become a millionaire in the next five to seven years. If you'll take consistent action, you'll become one. And, right now you got a 100,000, 250,000, maybe even more sitting inside your CRM.

Resurrect all your old and dead leads with the objection proof AI calling agent takes cash, the phone number 33777, to unlock the money that's just hanging out inside your CRM. You ready?

Speaker: Ready.

Speaker: Alright. So you were here about a year, year and a half ago, and you came out with Omer. And you guys are talking about, like, how to lead a virtual, business, a remote business. And we got a lot of positive feedback. A lot of people really, really enjoyed that episode.

But it's been a year, year and a half. So what's new? What's changed Yeah. Since then?

Speaker: Dude, I'm so excited to talk about this topic because, you know, back then, AI was not as big as it is right now. I mean

Speaker: It was a thing, but it was

Speaker: It was a thing. It

Speaker: was a lot in

Speaker: your face. Exactly. And right now, AI has been evolving, like, every month there's a new update that does a crazy stuff. Right? You got Grabbot.

You did an entire video about this. How, basically, you have an entire office in there. And then next month, what's gonna happen?

Speaker: Right? 12,000 views in that episode. And we're recording this episode right now. And who knows, like, by the time this episode comes out in two weeks, the whole world could be completely different. That's how fast it's changing.

Speaker: Yeah. Yeah. And it's actually a good episode. I sent it to my business partner because I was already using other AI platforms. Mhmm.

I was using Victor. I don't know if you heard of him. Yeah. Yeah. Victor.

Yeah. Claude and, you know, and and I tried to set up Cloudbot and whatever, but I was, like, set up. I was I was set, you know. And I had already removed from my vert from my VA, like, almost 60% of her her her job Yeah. Using Victor and Claude, just automations.

And then I I see you using Crockbot, and I'm like, wow. Like, that's crazy. Like, I'm not gonna just remove something from an admin assistant. I'm gonna remove something from the the recruiters, from the client success managers, from the salespeople, coordinators, operations Mhmm. You know, personal assistant with with things that are happening right now.

And and look, we have placed over 4,000 people already in The US, from so people from Latin America have been hired directly inside of businesses.

Speaker: Mhmm.

Speaker: It's been a crazy ride.

Speaker: I With remote Latinos.

Speaker: With remote Latinos. Yes. And, the way that the market has changed is that people have now started asking for, people that are talented at what they do, but they also know how to use all these platforms. Because you believe it or not, majority of these businesses are still super unaware on how to actually use AI whatsoever. They they'll they'll give you something simple like Victor and which is a it lives in your Slack channel.

And they'll be like, I'm overwhelmed. I don't know what to do. Like and then I'm like, I mean, come on. It's not that it's not that hard. Yes.

I mean, we have noticed that a lot of the clients that have been working for a long time in the business, like, we we serve home services, for example. Mhmm. And, these people, you know, are not necessarily the most techie savvy people. We about we have about 33% of, homeowner clients, for remote Latinos. They ask for a lot of remote Latinos.

And they are so bad at technology. They can't get on a Zoom call. Like, it's you know what I mean?

Speaker: It's No. I don't. I don't know what you mean.

Speaker: If you're if you're looking to sell objection proof to home services Mhmm. You're gonna know the type of prospect that you'll be talking to.

Speaker: We have learned that adherence to the calendar is is a challenge.

Speaker: Oh, yeah.

Speaker: So if I send you a calendar invite, it's you and me. We're having a meeting. There is, like, a better 90% chance. It's not a 100% chance, but it's a better 90% chance you show up to a meeting. We have found that not to be the case in home services.

Speaker: Yes. But it's a great industry. Yes. Of course. Look.

It has so many niches, around it and subniches. I'm actually a part of a mastermind of agencies that mostly tailored to home services Mhmm. Which I believe you should you should join. It's a great, one. It's called 7 figure agency.

And home services is, those specialized skilled type of work that is not necessarily easy to get into. But if you learn how to actually grow it and scale it, you can create a 10,000,000, $50,000,000 a year business. Mhmm. And we have clients that are doing 50,000,000. Some clients are doing 10,000,000.

Some clients are doing 5,000,000. And, when they hire people, they want people that now know how to use AI completely. Okay. You know how to use cloud cloud code? Okay.

Show me something that you can actually build. Right? If they're hiring an executive assistant, we gotta make sure that these people have already, been using AI for at least six to twelve months and consistently at their work. Yeah. Because the goal is for not only to do the work that they gotta do, but do a lot more.

People people are expecting a lot more now from people because they know that you can multiply an entire org chart. Yeah. What we did was, okay, so what do people want? How do we differentiate ourselves? We put together an org chart of our own company, and every single one of our team members, we created an AI agent on there.

Like, we actually just put in org chart, be like, okay. This would be the AI agent that this person would have. Mhmm. Like, in a hypothetical, scenario. Right?

And we started building AI agents under those things. You know, things like checking if a client like a client success manager. Checking if a client is showing signs of they wanna buy again or they wanna buy something else from the transcripts, from the Fathom calls, from the Slack channel, from the SMS, from the email, and then alert alerts the CSM to go on and and sell. Right? Mhmm.

Or if a sell or or if someone is in the valley of despair of, oh, I wanna I wanna cancel. Okay. So it's an opportunity to ultimately, retain the person. And that that can be done by an assistant. Right?

So How? I mean, you essentially set up, like, all the tasks that you normally would have to do as a as an employee. So in this case, for example, I'm talking here, CSM, client success manager. Right? They need to help with retention.

Yeah. This client success manager has ten, twenty, 30 clients. You don't know when, at what moment, that person is gonna churn, but you can predict based on their behaviors, based on how they message, based on the conversations they've had in transcripts, based on, the entire data of of the asset you're running. And CSMs have to do that manually, normally. But an agent can do that can do that crawl either every week or every day depending on how you set it up, and essentially be ahead of the game so that the CSM can notice the signals and then ultimately try to save the client or ask for a review, ask for a referral, or sell them something else.

Mhmm. Right? So automatically, just by adding this thing that the CSM used to do, you added more revenue to that specific person. Yeah. And you can do that with many, many of the different, positions out there.

Like, for example, an appointment setter. Mhmm. If you build something that ultimately knows the script, that knows how to, how to go about the entire framework of sales and so on, and this appointment setter has something in front of them that is created through AI, and it checks the boxes or checks the lists, but reads how it's actually set, you know, ultimately reads how the what the what the questions are done. And then and then this person is able to essentially follow a script as if it was like a Google Sheet, but it's capturing whether you are it's capturing whether you actually saying it correctly, what's missing. Like, we've had we we've created many tools, and sometimes we just buy from tools that already exist in our AI that just help, for example, appointment setters that are salespeople just be a lot more effective in their negotiations or, you know, going through an entire, sales conversation just by the use of AI.

So we essentially are every client that comes in, they want an executive assistant and or they want an employment setter or they want a client success manager or they want a closer. We under we understand the need they they probably want that, but what they probably need is to ramp them up to KPIs as fast as possible, to make sure that this person can provide a a max a max a maximize value to the company and that they know AI. So what we do is we put we put them together into like a package and we say now, this person is gonna be trained on AI every single week. There's there's we have a trainer. It's called the AI Academy, what we build.

Uh-huh. This person is also gonna be be packed with some tools that we recommend for you to sign up and templates with those tools. Mhmm. It could be either, you know, prompts, crons, and so on. And this person will continuously be evolving in the role because AI just keeps getting better.

Yeah. Right? So we package it that way and everyone essentially, every hire needs to come in with that thing.

Speaker: Mhmm.

Speaker: Not so it's not just like placing a body, but it's placing a a maximized value in there. So that that's kinda like what we've been doing lately.

Speaker: So one thing I wanted, push back on in regards to the org chart is that, if we're building the AI to support the org chart, we run the risk of building an AI with an antiquated what's the word I'm looking for? Hierarchy.

Speaker: Right.

Speaker: Right? So, like, you know, this might offend people, but, like, Elon is, like, my hero. Right? Right? I love everything that guy does.

And, you know, it's like it's first principles thinking. And so, like, if you're gonna build a business, we should build, like, the ideal business, not take a human business, have AI substitute for each one of these things. I did that when, like, when, Cloud Code came out beginning of the year. Right? Like, I was crazy with it.

I mean, it came out December, but, like, it really hit the scene in January. Right? It's like I built out my entire company, you know, with, like, AI supporting every single person.

Speaker: Yeah.

Speaker: And it worked, but it did not seem to be optimal versus, like because AI could do the job. It can support five people. It doesn't support one person.

Speaker: Mhmm.

Speaker: And, like, the way we're the way I built it initially, it was, like, alright. Each person gets an assistant. But, really, we had, like, customer success for, like, AI, which has, like, the body of knowledge or the client base as well as the knowledge base. Shouldn't it be more effective that way? Like, I'm just curious.

Like, what are your thoughts on that?

Speaker: Yeah. I mean, when when you're you're you're basically saying that you're building specific brains per that that you wanna do.

Speaker: Per per need.

Speaker: Right.

Speaker: Because, like, right now we have, like, you know, we got the CEO. Right? We got the COO. We got chief marketing officer, chief financial officer, chief experience officer, chief revenue. Like, all these things.

Right? But, really, what is it? It's just it's a marketing department. It's a, revenue department.

Speaker: Mhmm.

Speaker: It's a customer experience department. Right? I think we can have, like, one brain for each function versus, like, breaking it up to all these other things. I don't know. Like, we're I'm still kinda, like, figuring this stuff out.

Like because, like, one in one part, every team member in our company has their own GrokBot account right now. Like, every company every every individual, including the VAs. Right? They all have their own GrokBot accounts. But at the same time, there should be only, like, one brain monitoring Yes.

Who's at risk for churn Yeah. Whose potential, for increasing, revenue. Yep.

Speaker: Right? 100%. I mean, because of because of I also think that way, I agree with you, actually. I shared my I don't know if I should be doing this, but I share my Claude Cohen account with my entire team. Mhmm.

So if we create a project,

Speaker: for

Speaker: example, that has bunch of brains and, you know, data or context and so on, and we have trained that project to give us stuff, right, or do stuff, then the entire company can can actually get some value out of it. Mhmm. Right? Because I know that you can actually add users, but then you have to restart again and redo the projects or the, you know, create brains again. Yeah.

If you were for example, if you were using plot. So I don't know. I I share my plot and my my my logins to for for Doesn't

Speaker: that kill your usage?

Speaker: It does. But I but I pay, like, $203,100 dollars a month and, you know,

Speaker: she I'm surprised you get that done. Because, like, we were I I had, like, for myself and five or six other individuals, we had, like, the the premium account was just a $125 a month. And even then, each of us was hitting excess charges. Like, I remember in March, right, like, I'm like for a year, I was like, guys, we need to use AMR. Guys, we need to use AMR.

Guys, why are you not using AMR? Right? And so, like, in March, I got everyone a cloud code account or a cloud account. Right? They were mostly using cloud code work.

Some people were using cloud code. Like, guys, we need to use it more. And I got hit with, like, a $1,800 bill.

Speaker: Oh my god. From XSE.

Speaker: So he was like, guys, we need to be responsible. Like, just take it easy.

Speaker: Okay. But I this kinda happened to me because I I saw, like, I had a $150 bill in just less than two hours. Mhmm. And I was like, okay. I gotta get everyone and train them on the models of, like, what each model should be kinda used for.

Mhmm. Like, you got SONNET, OPUS, you got, you know, Haiku, all this, or at least Yeah.

Speaker: Yeah. We had to do that. We had to do that same emergency training.

Speaker: Yeah. Because, I mean, you got $1,800. I just got a $150 in two hours. Yeah. I would I

Speaker: Well, that 1,800 was, like, the first one.

Speaker: So, eventually, people learned. Mhmm. But it was part of, like, the onboarding of AI, I guess. Yeah. Yeah.

So we we now have those people that are crazy about using everything with AI. Mhmm. And those people that are also, like, still doing a few things in their own way and and and kinda using AI, but they're they're not going crazy about it. Mhmm. And the people that are going crazy about it, they're trying to they're trying to, use Fable or the latest chat g p t.

Right? And, and, you know, you're gonna have those people, especially the ones that are creative or especially the ones that like to build stuff. Mhmm. But it's good because look. Actually, I remember, we have our web designer.

And, because now we do web design and SEO, AIAO for our our business at HESL Media, and he's obsessed basically with AI. I don't know how he saw one of my sales calls with a client that was onboarding on SEO. It's a it's a big client. And then I was looking to show I was showing him how to actually, search do the search volume of every single one of the cities, look at different different cities and and different towns inside of his market. I was doing that with Google.

Right? And then he was like, oh, I can do something better for the for him. I'm gonna help him. I'm gonna I'm gonna show off here. And so he built this tool that essentially is connected to different SEO tools as well and can extract that specific city search volume, that specific city best keywords, and all that stuff without me asking.

But he was able to, like, build it Mhmm. And, like, he just used a lot of Opus, credits

Speaker: Mhmm.

Speaker: Without exceeding it. But you you kinda want people like that because that tool I mean, I'm I'm using it. You know what I mean? Like, I I instead of just going on Google, I'm using that tool. And so you get people that are able to explore their creativity just using AI, at least

Speaker: Yeah. At least for us, we hit over just, again, several 100 over this last few days. But the reason why is that because we work with all the different CRMs. And so recently just had a major update. Right?

And with recently having a major update, well, how we interact with it changes.

Speaker: Yes. Right?

Speaker: Because we have, I don't know, like, 60 something clients that use our tool with recently. So, like, making sure that it was working for every single user, that was a lot of fun. Right? $700 in in in in this this is not Claude overspend now. It's not Grok overspend.

But yeah.

Speaker: Oh, wow. How long do you guys have to work on that?

Speaker: I think it's done now. Okay. This morning. So I think I think we're done with the overages.

Speaker: Yeah. Yeah. Nice. How many users you got now in, objection proof?

Speaker: I mean, I think we're close to a couple 100. We were at a couple 100, but, like, these last couple of months have been rough for our industry.

Speaker: Yeah? What do you mean? I

Speaker: don't know. I think a lot of people are are feeling like they're surviving, and they're feeling like they're thriving. I don't I I don't hear a lot of wholesalers saying, like, some, but not a lot. Like, you know, we're having our best months ever. Yeah.

What I'm mostly hearing is, like, yeah. Like, we're we're we're we're making it through. Like Yeah. You know? Sometimes we just have to, like, break even just so we can keep going.

Speaker: Yeah. Yeah. We're noticing the same thing. Actually, our cost per acquisition got so much higher. Mhmm.

And, I mean, I've been in the game for six years now, and, I started doing I started capturing clients getting clients through Facebook content. I used to add value in Facebook groups and reach out people with a VA on DMs and stuff. And I got my company to $65,000 a month just doing that literally outbound as an agency. But, I mean, that doesn't work anymore because Facebook has now restrictions and Instagram also has, like, the restrictions. But when I started running ads, okay, our cost per appointment at this point, I didn't know how to actually, like, measure cost per qualified appointment, but our cost per appointment was around $50.

Speaker: Yeah. So I would kill for that.

Speaker: Yeah. Dude, like, isn't it crazy? Yeah. This was 2021. Mhmm.

Alright? And our cost per appointment to to get a booked investor that would show up, they were showing up around 64% show ratio. Mhmm. To get a booked investor that wants to get motivated seller leads from Facebook was costing us, like, nothing. So I was able to scale the agency back then, only spending around 6 to $7,000 a month.

I was able to scale it to, like, a $150,000. Mhmm. You don't get those double returns right now. It's it's it's impossible, you know, unless you unless you do like, I've seen some some stuff that people do is, like, they hone in into, let's say, an organic channel that makes them blow up. Let's say, for example, YouTube.

Mhmm. And then all of a sudden, they're they're, like, blowing up organically with their social media and so on. And then they they do run ads, and they can get a better cost for traffic.

Speaker: Definitely. Definitely. Okay. So you started, placing, VAs that were AI native. They could demonstrate through cloud code, but then you also had, like, specialists AI specialists.

Yeah. So how's that how how does that work?

Speaker: So it's funny because I wanted to, you know, I've been building software for, like, three years. Mhmm. And the software the first software that I built, I didn't I had no idea how to do it. I just watched a lot of Y Combinator YouTube videos. Mhmm.

And my first ever hire was an UI, UX person. And then after that, I hired an agency that does all the development. Right? But the UI UX person helping kinda get started. Then I learned the value of developers.

And developers already were using AI for a long time. And I'm like, so you use, basically, they were already kind of doing cursor and, like, using AI prompting and all that stuff to help their their code. And I'm like, so if I can ultimately build a software or or a tool using a developer, why can't a regular person also build a tool for inside of their business? And there's a lot of demand for people to build their own stuff. So I decided that AI specialist or AI engineers, we can call it whatever, would be an offer that we have.

Speaker: Yeah.

Speaker: And they're they're normally go for, 2 to $3,000 a month. And whenever you hire them directly full time, like, Latin American, like, we have an AI developer that only does AI development for us. Mhmm. So everything that he does is, like, helping us either build a dashboard or build a tool or some sort of, like, crazy automation or something that make something seamless. This guy, for example, built a tool that helps us find matches for clients in less than a minute.

Mhmm. Not a not a, not a hire, but a match. Mhmm. Some someone that, you know, crawls entire database that we have of all candidates, and he build that tool to do it. Instead of us going through Claude and, like, all that stuff, he just build that tool.

Yeah. So we want to replicate this, for other businesses that do need it. Right? Now we're only doing this organically. People are recommending us on the AI specialist.

Mhmm. Because mostly software companies or tech companies, marketing agencies are the ones that are kinda, like, looking for this type of roles. Right? But those people basically are coming into your business, and they can build multiple AI agents, multiple dashboards that you never had. Mhmm.

Finally have a tracker. Finally have an something to look at in your KPI. Did you know that I looked at spreadsheets for, like, five years before I actually build something because of AI? Like, in order to track.

Speaker: That sounds terrible.

Speaker: Dude, it's it was worse. Yeah. And that's because I I was cheap. I didn't wanna pay for a developer.

Speaker: Yeah.

Speaker: And I I hated, what was it? Google Data Studio. Mhmm. I did it I hated how it looked. Yeah.

So, you know, I kept everything in spreadsheets, but now, like, things that can be built super fast. And these people are so they they can do it easier. Like, I may know how to play with cloth, but these these guys are either AI, code let's say, code engineers. They're written on how to code. Or they learn how to code through AI, but they have a great sense of design for the product.

Mhmm. And they have a great sense for, essentially, how to make something that works.

Speaker: Yeah.

Speaker: Yeah. And and you can find these people in Latin America super easy.

Speaker: Yeah. I mean, you see it right now, like, in, like, the Fortune 500 companies, whatever. They have the four deployment engineers. Right? OpenAI, Anthropic, or whatever.

They'll, like, send one of their engineers to your company. Right? And then they'll help AI your company. I was looking at it from another perspective. Like, if we weren't doing objection proof AI, maybe there's another offer.

Right? Like, pay us $300 a month, and we'll just AI your whole company, optimize it the way I've optimized my company. Right? But the service you're offering now, which I think is brilliant, is you have a virtual assistant that's available to basically be that full time employee to help them execute all the AI because, the alternative is to take one of your regular employees and have them be like the AI person. And who knows what they're dropping, or can they handle it?

Do they have the technical chops to do it? You're just placing those

Speaker: Correct.

Speaker: As, as VAs.

Speaker: Yeah. They and your employees are they normally are gonna have to go through, like, a learning curve in how to do it. Honestly, the reason why my entire team leveled up with AI is because we hired this AI specialist. Right? And now they're we're doing coaching every week.

There's a mastermind basically inside of our own businesses. And then we go over, like, what we're building, how he's building things, and how he's making things better. And then, like, for example, now before my ops manager, she want she was doing a lot of stuff, but the way she was doing it was not the most efficient. Like Mhmm. And also she was keeping everything on her desktop as opposed to, like, having some sort of deposit depository or some sort of cloud that would allow her to to work anywhere or someone can have access to that.

So there there's a lot of things that someone that is specialized in your business on AI can help you with because it can literally coach, build, and just do stuff for you Mhmm. That would enhance all your team's role. This is a role that I I tell people, like, you should get it. Like, I have two developers no. Three developers for the remote Latino's marketplace.

And, that those are just regular developers. Right? But now I have this AI specialist and literally the entire team just leveled up. Yeah. It's like my content girl, she's like, oh my god.

I now I can post and research post and deliver three times faster because Daniel build this for me. And I'm like, amazing. Like, that this is exactly what I'm looking for.

Speaker: You know

Speaker: what I mean?

Speaker: How much are those VAs going for?

Speaker: They normally go for, like, $2,000 a month, $2,500 a month. Like, the thing is

Speaker: that cheaper than the tokens.

Speaker: 100%. I pay mine, like, within 1,800 to $2,000. But I've had, I had another one for 2,200. We had to let them go. Why?

Culture culture of it. Mhmm. You know? That's it. Yeah.

Yeah.

Speaker: Gotcha. Okay. So you're placing a lot of these guys now?

Speaker: Yeah. Yeah. And, I mean, our offer has turned you know, has gone many different ways in the last few years. It's it's still a good offer. Like, you know, you will get you an a player, and if it doesn't work out, we'll replace it for free.

Right? But everyone started kinda, like, doing the same type of marketing that we were doing. There's another company called remote something, another one remote something, remote something. It's like we've been in a space running ads for

Speaker: a lot of remote Latinas.

Speaker: I have remote Latinas. So if you go there, which my SEO guy hates that we have that domain Mhmm. Because it's a domain that people go for different things. So my SEO guy hates that we have that domain. And, but we put a landing page Mhmm.

Of remolatinasmhmm..com. And, we make it we made it female specialized.

Speaker: Oh, really?

Speaker: Because, you know, people believe it or not, a lot of people that hire us, they wanna hire only females because they want a pretty Colombian in their team Mhmm. Or pretty Venezuelan.

Speaker: That can't be the reason to hire somebody. Dude, I mean, like, Really?

Speaker: Why would they say I only want some a female from a specific country?

Speaker: I don't know. That's just an interesting hiring criteria. Now I know for sure we prefer a female voice or AI, but if I'm paying somebody, I care more about the results than Yeah. That's true. So

Speaker: but anyway

Speaker: Here's what nobody's telling you. If you're a wholesaler trying to scale, the reason you're stuck usually is not your marketing. It's that you're spending your whole week managing human lead managers, and training a sales team is slow, expensive, and falls apart the second someone quits. You didn't get into this to become a glorified sales manager. So here's the faster path.

We'll install our done for you AI sales system right into your CRM. It runs your lead management, qualification, call reviews, and sales team management so that the only thing left on your plate is closing deals. It's the same system that took Nick Perry's cost per contract to 450 and cut his team from six lead managers down to two. And here's the promise, 10 signed seller contracts in your first ninety days or you don't pay. Our top clients pull a lot more than that, but 10 is what we guarantee.

If you're doing at least three deals a month, click the link below and talk to our team. Alright. That's fascinating. Or anything new else new on the on the on the remote side? Well the AI side?

Speaker: Yes. 100%. So remote, basically, it's has been growing pretty drastically. Like, we doubled in the last ten months. Okay.

Last nine months. And what where we want to head is because we can deliver really good results for many, many industries, like, the hire can be called an appointment setter or a lead manager in different industries or, for example, medical is patient coordinator and things like that. They're basically doing the same thing. Right? But our goal now is to expand on the higher, you know, you know, higher level ICPs, and people that will pay us more and people that that may want to to pay us for a $2,503,000 a month retainer.

There's industries out there. Mhmm. Because right now, the way that we work is you pay us a one placement fee. Normally, it's a percentage of the yearly salary. So it's about 25 to 30% of the yearly salary.

But the way that we wanna grow and then this is I I I should I'd really recommend everyone to do this is getting your your business into a recurring model. Like, have a recurring model. Because right now, we only have reoccurring. They come in every so often to hire second one, maybe a third one. Yeah.

But it's not recurring. They don't pay us every month. So we're building this recurring model, which we already have it, but we wanna do it for specific industries. I don't know if I wanna do it for real estate, to be honest. Yeah.

Because real estate people are are are used to paying very cheap for VAs on on a monthly basis. You know what I mean?

Speaker: Yeah. And Which industries pay the most?

Speaker: So we have 33% home services. Mhmm. So we're gonna test it, but, you know, there's still the risk that there's gonna be objections in there on the price. But we definitely are gonna go into health care medical. Right?

We're also gonna be testing, law. So personal injury and and, you know, the big lawyers and so on. But medical is, I believe, is I have a friend that has over, 10,000 clinics and hospitals as in for his platform. He actually has something similar to you except that he only does text messages Mhmm. Appointments.

And he's crushing it. Like, he he does, like, over 3,000,000 appointments per month Mhmm. For all their clients. And, he he has data that MediQual is the most downloaded type of platform overall. Like, people download medical platforms for, you know, booking appointments or whatever overall.

And if you have a business as a doctor, right, then you probably went through eight, ten, twelve years of pain, and you probably have money. Mhmm. There might not be business savvy. Not the best business savvy. They might not be the most technology savvy, but they do need a patient coordinator.

They do need someone that can, you know, follow-up, call back, or pick up the phone of all those patients that are missing Mhmm. Everything. Or, you know, just being able to be a medical assistant. Things like so we're going towards that niche. We're gonna be testing on pushing really, really hard because we know we can easily do a $3,000 a month package minimum for a a virtual assistant, especially if we give this amount of value Yeah.

With AI. And, and and that that's exciting to us because, like, we've never worked with with, you know, medical people, but we have play I mean, not directly. We have place for some medical, but it's a small amount. Mhmm. But based on the data, they are willing to pay a little bit more.

Speaker: Yeah. Well, their time's more valuable.

Speaker: Yeah. 1100%.

Speaker: And they don't have the desire to hustle. Yeah. Right? They already did all the hustle and grind.

Speaker: I tried to get a medical appointment in Miami. My assistant tried, like, ten ten places. None of them picked up. I tried myself, like, five places. None of them picked up the phone.

And I'm like, what is going on? Yeah. And there's only one that picked up because we send him an email, and he was replying to an an old email. And he has a clinic. He also works for a hospital.

And he has money, but he doesn't pick up his fucking damn, like, phone calls, man.

Speaker: Like I said, they're they're they're past all the hustle and grind season. Yeah. And their their time is valuable, and they don't wanna, they don't wanna go they're not they're not gonna sit behind a computer and figure out grokbot or cloud code or not. Yeah.

Speaker: They're not.

Speaker: How do you get how do you get the home services?

Speaker: Because at the beginning, we had a a lot of clients that are agency clients that they work for painters Mhmm. Or other home services. So, we actually have, a one one CRM for painters is one of our biggest affiliates that send us referrals. It's called trip jobs. And they started kinda sending us people.

Right? Mostly for for painting businesses and so on. But then because we started getting a lot of traction inside of other agency communities and inside instead of, you know, other home service people started telling about us. That's how we actually got into home services. It was it was it was not planned.

Like, in our copy, it we don't mention home services. Like, maybe we mentioned it a little bit. Yeah. But it started attracting a lot more. And we have about 33% of our clients there.

Mhmm. They have higher AOV, average order value Yeah. Than in a real estate investor, for sure. And, and if and I think they also hire more than one at the same time Mhmm. Based on the data data that we have.

So it's a good it's a good niche to be in. Yeah. Well, it's multiple niches because you got painters, you got roofers, you got HVAC, you know, you got plumbers. Like, you got so many fence. There's so many there.

But because it's so big, also cost you acquire a client is not that it's not that high.

Speaker: It's lower. It's much more of them. Yeah. And then you're focusing a lot on branding right now for us for what I've seen. So talk to me about branding.

Speaker: Oh, dude. I really want to talk about this because I'm excited about the direction that we're going. So remote Latinos is growing so big that we're going to absorb hustle media. Mhmm. And what we wanna do is for every client that comes in, which we probably get, like, seventy, eighty clients a month, Every client that comes in, we wanna do an ascension program and sell them on different services that the agency can do.

Yeah. So, obviously, we don't wanna do everything. Like, we don't wanna, like, I don't wanna, you know, go crazy and do law law here and home service and medical here for agents services. We wanna be very specific, but we started noticing as an agency, and I learned this the hard way. I learned how to run ads using Facebook ads six years ago.

The way I positioned it and the way the way that I positioned it and the way that people see Facebook ads for a long time is lower quality leads. So normally, it would attract people that ultimately want a cheaper lead and they're not necessarily the biggest guys. Right? Even though positioned well, Facebook brings really good high quality seller leads. Actually, I was just talking with your team.

Like, lately, we did some changes and Facebook allowed some changes. Now our cost per lead reduced, our cost per qualified lead reduced, and our cost per contract, it's, like, from 700 to, like, $1,500 cost per contract on Facebook alone. So our clients are actually having a bigger return in

Speaker: 700 to 1,500? Yeah. Or 1,500 to 700?

Speaker: 700 to 1,500.

Speaker: That's up, though. That's an increase in cost per contract.

Speaker: No. No. No. The range. Oh, I see.

It's a range of, yeah. Yeah. It's

Speaker: like we're going the wrong way here. I I I wouldn't brag about this.

Speaker: No. No. It depends on whether it depends if they do nationwide or virtual or local.

Speaker: So it will range between $715,100.

Speaker: Yes. A 100%. So, we we noticed that this would attract lower, you know, lower level clients. Let's just call it like that. And they have less money.

They they don't they don't have a big budget like Google Ads. So I added Google Ads. Okay? But the Google Ads space is taken over by big guys. Right?

And the way that they're positioned is very organically as well. They've been in your podcasts. They've been, you know, in all they they they sponsor all the events.

Speaker: All the masterminds.

Speaker: All the masterminds. Mhmm. They are in the mastermind. You know? Yeah.

They're they have this tight knit thing. So I'm like, okay. How do I position the agency to attract better looking clients, right, better clients, and have lower churn in something that I do really good. So I started really thinking. And, and I I always wanted to do SEO, but I was scared because I basically had no idea about anything about SEO.

Like, maybe a year a year and a half ago. K? But we did hire an SEO expert about three and a half years ago. And we told him, like, go and take care of our website. Right now, our website does, like, 17,000 visits per month

Speaker: Wow.

Speaker: With remote Latinos. And, and we started noticing, like, this is really good. Mhmm. Like, majority of our traffic is organic. We acquire both clients organically and, and candidates will also acquire them organically.

We're like, this guy is really good at it, and SEO is a great way to do this. And I'm big in brand. So if you go to my social media, if you go to my website, if you go to the companies that I built, there's always something that differentiates and makes you remember. I mean, remote Latinos itself is it's a it's a brandable name. Right?

It's something that you can actually remember. Yeah. Just like disruptors. I love disruptors. So I'm big in brand.

You're big in brand too. Look at this.

Speaker: Right.

Speaker: And and and the bigger people in the space that have that are working local markets that they they're not gonna go and mess with nationwide and trying to figure it out how to do nationwide. Mm-mm. They care about brand

Speaker: Yeah.

Speaker: A lot. Like, you had recently, sell to Bobby. Mhmm. Dude, sell to Bobby in Miami is like a superstar.

Speaker: Yeah.

Speaker: He's he has billboards. He has TV ads. He has bus ads. He has, like, bus, bus station and

Speaker: Bus stops?

Speaker: Bus stop ads. Yeah. Dude, he's everywhere. He he's got he's almost kinda like a personal injury lawyer that has everything everywhere.

Speaker: Yeah. I get Raffi around here. Like like, every every freeway sign.

Speaker: Yeah. Alright.

Speaker: That's what we're talking about here. Basically.

Speaker: Yeah. So sell to Bobby has a big brand. Yeah. You know how much he's making. Right?

Speaker: I don't know how much he's making, but I know

Speaker: it's a lot. Figure a year company.

Speaker: Yeah.

Speaker: He's he's north of 10,000,000. Mhmm. A year. And he obviously runs Google Ads, Facebook Ads, you know, all the ads, TV, radio, and so on. But his biggest selling point right now when people actually go and talk to his team is like, I've seen Bobby everywhere, and I know who Bobby is.

Yeah. His face is literally in front of me Mhmm. In Miami.

Speaker: Feels like he owns the city.

Speaker: A 100%. Yeah. Feels like he he owns the city in Miami buying houses. Mhmm. And it's great.

Right? By the way, shout out to Bobby. Bobby, he is it's funny because I I I sent him a message on Sunday saying happy birthday. And I don't know why. It was not his birthday.

But I think I dreamt about it. Well, it's memorable then. I know he was, like, confused. But anyways, he's he's such a great guy, and he is he has done something that a lot of people cannot do, which is go over 10,000,000 Mhmm. A year in this business.

And let's talk about the bigger guys, the top 1%, sellers to Vantage. Mhmm. What do you think about their brand?

Speaker: Pretty well known, apparently, in California.

Speaker: Pretty well known.

Speaker: Before I even get to Orange County, like, I think, like, I get to, like, it's not even Riverside. Where's it? Like, San Bern even San Bernardo before San Bernardo. It's, like, right after the freaking windmills. Right?

Seller's Advantage. One of the first signs I see, I just got past the windmills on the way to Cali. Yeah. And then the seller's advantage, like, this I think it's outside their area. Maybe it's not.

I don't know.

Speaker: Yeah. Yeah. Dude. And and I heard also he they pay well. Oh, sorry.

They they have big deals. Mhmm. They have have really big deals. Because, I don't know if I should say this, but a client of ours used to work there as an acquisition manager. But now he doesn't.

But, you know, he's trying to model what sellers advantage is, was doing. So we're

Speaker: we're we're

Speaker: building we're building a brand. But the way we started is, like, we wanna build your brand in this neighborhood. Mhmm. Because you cannot compete against sellers advantage.

Speaker: Yeah.

Speaker: You know what I mean? But in this neighborhood, like, this neighborhood, you're gonna be the boss.

Speaker: You're gonna be hulking the pawn.

Speaker: You're gonna yeah. Exactly. Mhmm. So, the people that think long that think long term about business and about, you know, growing really over time and not just renting leads, paying per lead here and there, but actually building assets.

Speaker: Mhmm.

Speaker: They're normally normally are gonna stay there forever. Not forever. For a long period of time, they're gonna build something significant. They're gonna build an asset, and and they're gonna be less pin on the asset of a client. Mhmm.

So I'm like, you know what? I'm gonna start learning about SEO, AIO. I'm gonna, you know, grab my SEO expert guy. He's gonna teach me everything. We're gonna build processes.

We're gonna use our plot brains. We're gonna use we're gonna build everything. Mhmm. And I'm gonna use my UI, UX person who is obsessed about, you know, AI and and and high quality websites, high quality platforms. And we're gonna build we're gonna fuse it.

I'm gonna take my best team members, and I'm gonna create a great SEO, AIO, and website product.

Speaker: Mhmm.

Speaker: That is productize productizable, but at the same time, customizable. Right? So we started taking people, and, in it's funny because I posted the other day, I'm building a brand SEO, AI and AI, in social media course. I'm gonna build it. If you come with me live as I built as I record it, it's free.

After that, I'm gonna sell it. Mhmm. Only the big players comment it. I knew I know these guys. These guys are doing, like, 3,000,000 a year, 2,000,000, 5,000,000 a year.

They were commenting, oh, I'm I'm on. I'm about it. Yeah. And then I go and check out their website and my respect to Carrot, but this is just a Carrot website and they didn't do much about it. Mhmm.

Right? So they care about it. They're they're they're think they're doing something about it, but they maybe not seeing the results. And they're they're not feeling it as well. Because also brand is about perception.

Speaker: Mhmm.

Speaker: Right? Like, how I perceive you as as as someone that is, perceived value in in whether I'm gonna remember you and there's gonna be something impactful that is gonna make me come back to that memory with value, that that is ultimately brand. Right?

Speaker: Right.

Speaker: So, that's what I'm creating as well. And, I have a few clients now, on that service. And, you know what's crazy? With remote Latinos, we just closed a deal that came from Claude. Someone searched on Claude and we got a deal.

Mhmm. It was not a small deal. It was a $20,000 deal that came from Claude. Our closer took took it, and he wanted more than five hires. Right?

Mhmm. Right away. And if if we take a look at all the traffic that came from Cloud or Chagiepty and so on throughout, throughout the entire year, the the amount of clients that came in would have been, like, maybe 3% of the clients, but there were bigger deals. And they convert at a higher rate. I was actually looking and investigating what was the, normal conversion for Google, you know, versus AI Mhmm.

Search or something. And it converts normally at a 31, 32 higher than than if it was like a normal search. Mhmm. Just because you're actually putting a lot more effort and context on what you want to figure out in the chat GPT or Google AI world or cloud. And then it gives it gives you a lot more context, a better answer, a more detailed answer than if it was like a regular search

Speaker: Gotcha.

Speaker: Which only does the the late the the subject line, the headline of the website, and then you click on the website, and then it's up to the website to do the conversion. Right? Yeah. But ChargebeeT, Google AI, Plot AI, basically, as it gives you much more context and recommendations, does a conversion basically for you.

Speaker: Yeah. Sells you.

Speaker: It sells you. Exactly.

Speaker: So you're using a borrowed authority. Okay. So what we're talking about is if someone finds you through AI, whether it's chat, Claude, or Gemini, which is basically Google, a Google result that you click on the first thing and then that's now it's Gemini.

Speaker: Yeah.

Speaker: You're saying those convert at 31% better?

Speaker: Better.

Speaker: Okay. Are you finding that, for your clients as well? Like, clients that are using. Are you offering AI optimization services?

Speaker: Correct. Yes.

Speaker: So your clients are using your AI optimization services. Are they finding the same thing?

Speaker: Yeah. So, for example, we we have a client, based out of North Carolina. Started doing, you know, the Google business profile, started putting together the website, creating on page, off page, content, and then started working on the AIO part. Two and a half months in, got the first few leads from ChargebeeT. Mhmm.

And one of those leads was a 35,000 deal. Yeah. And that was okay. I'm not saying that those those results are gonna be common because I think, I mean, it could be luck, but at the same time, could be really good work Mhmm. That we did.

But we we we we start seeing those results. Like, we have those results with remote Latinos. Yeah. Right? Like, we I believe, we have a client that recently signed up that actually came from Chad GPT and clicked on Hazel Media.

And then he was looking for a lead conversion company, like a lead conversion system. Mhmm. In our website, we have an entire blog and a few blogs. We also have a blog about you, by the way. And we have a landing page that talks about live transfers, appointment setting, conversion.

So he came in, and he he would not he would not have noticed us if it wasn't for that type of content that we were doing. I would never would have thought in my life that someone would have became a client because we put together a a a page about our appointment sets and our, you know, live transfers. Yeah. So it's it's very exciting because this is what people are really dormant about. But here's the thing.

Only the real local operators care about this.

Speaker: Right.

Speaker: Right? Because you're if you're a virtual wholesaler, I mean, you're The branding

Speaker: is not as important. It's not important. Right. Unless you're gonna be, like, backed by Wall Street or Silicon Valley.

Speaker: Yeah. Exactly. So if you really wanna generate traffic for free and, you know, you all you gotta do is you gotta create content, get shout outs from other pages Mhmm. Basically, and, and be consistent about it and working on your website and following everything that Google has, you know, Google does whenever they change their algorithm. Mhmm.

If you develop your website and you just create content every single week, every single month, you're gonna be separating yourself from all the people that that don't have something in their local market. Even just by, adding a single step after you lock up a contract or you close a deal and requesting a Google review and then responding to that Google review. Mhmm.

Speaker: And then,

Speaker: you know, and then asking for a video testimonial, so that you can turn that into a blog. Right? Or you can turn that into basically a landing page. And Yeah. And and so you're now you're creating from one Google review that you requested to your client Mhmm.

A interview that you did to your client. You're creating multiple pieces of content. In that content is high quality content that Google Google loves, Chajeepte loves. And if you know what is the volume of keywords, specialized keywords, it's easy. You can go to SEMrush and check this.

Speaker: Check SEMrush.

Speaker: Yes. SEMrush. Yeah. You you have you played with it?

Speaker: Like, over ten years ago.

Speaker: So, for example, one of our clients, we told him, oh, you started doing social media in California. Guess what? A lot of people are searching on how to kick out squatters. Mhmm. Squatters rights.

Do content for so for squatters. We're gonna be creating some content for you in squatters, but in social media, do content for squatters. He had a call. Actually, I was talking to him today. He had a lead that came in from Facebook, and the lead was a squatter.

Mhmm. It was his The

Speaker: lead was his quarter.

Speaker: Yeah. He's trying to sell the house, not even his house. So

Speaker: Oh, okay. Alright.

Speaker: It's insane. So, obviously, he has to go, you know, around and figure out exactly what's going on. So the owner wants to kick out this quarter, but there was this entire thing.

Speaker: That's crazy.

Speaker: Yeah. And, I told him, like, okay. If you close him, definitely, like, create content. But I want you to go to the house, and I want you to put the meta glasses, and I want you to do content with this squatter. Okay?

And you're gonna post it in social media. And guess what? Instagram now is being indexed, essentially, now crawls into Google and you can if you do, for example, I kicked out this quarter this quarter I might say it wrong. Anyways, I kicked out this quarter from my house or from this house, in California. Yeah.

That is a keyword that is preferable in that area where he lives, for example.

Speaker: So you're talking about AI optimization. Mhmm. You're also talking about branding.

Speaker: Correct.

Speaker: Those are two different things. Right?

Speaker: But they go together.

Speaker: I think it's still kind of like a strong jump though. Right? Because, like, the optimization because, like, I think for me branding is, like, Google, Kleenex, Tesla. Right? Like, you they're like one word things.

So you look at sell to Bobby. Right? In our market, it's Doug Hopkins, right, who's part of sellers advantage. Those are brands. Like, if I were to go right now and build out my own website and Google PPC, whatever, right, and it got, like it would never be Steve training.

It would but it used to be we buy AZ Homes. Right? We buy azhomes.com. And then they're right next to each other. We got duckhopkins.com and we buy azhomes.com.

The people will fill out the form at a higher rate on duckhopkins.com than they will that we buy azhomes.com only because you got the TV, the billboards, the radio ads. Right? That's the new I see as branding. The, having AI suggest you, for me, it's it's kinda like this social hack

Speaker: Mhmm. Where

Speaker: you're like a referral or recommend a service provider, but you weren't really recommended. I guess. Right? But it feels like you were referring recommended by Chat GVT.

Speaker: Yes.

Speaker: Right? So I think there's, like, that's there's that brand new component, but I don't think it's quite the same in in my mind as, like, top of mind consciousness. We're just kinda think brand. Brand is kinda like every like, omnipresent. Like, they're everywhere.

You you can't like, when we do our marketing, you know, one thing I can say for sure is, you know, we have the podcast, which is cool. But, like, when I go to every event, I ask them when I do my, talks. Like, who here's being harassed by me on social media? And every hand goes, I was like, good. We're doing our job.

For me, that's branding. Right? Like, you know, they think they they see me as AI guy only because I'm harassing them

Speaker: Yeah.

Speaker: By objection proof AI no matter where they go. Yeah. Yeah. So for me, to me, that's more branding than the AI optimization.

Speaker: That's true. But I think the angle I wanna do is it might be too much that we're making our team do for our clients, but I wanna over deliver is that so people care about this the the the organic traffic and getting free leads. Mhmm. Right? But I also want them to care and see the other side, which is building that personal brand.

Speaker: Yes. Of course.

Speaker: Right? It's better for me because it does help everything. Like, if they're creating

Speaker: a It helps conversions.

Speaker: It helps conversions. If they create a like, if we push our clients to create content every single time that they have a client Mhmm.

Speaker: Close

Speaker: Yes. Or something happens with the house, then we can shape it to build something in their website. Right? Or they're creating a YouTube video, for example, which is which is funny and and it's just crazy. I forgot the the the YouTube channel where this guy had, like, a 180,000 subscribers on YouTube, and all his content was, how to sell my how to sell your house doing this or whatever.

I I never actually until I started offering this service, I never actually, like, done that type of, search on YouTube. But there's people that use YouTube, for example, a YouTube channel, to put content out there and attract sellers. I forgot the name of the channel, but I gave it to my clients. And I'm like, dude, this guy is crushing it, and the topics that he's actually doing is literally just the keywords that you have to put into, like, the blogs, everything you ever did.

Speaker: Yeah. You know, that's how Matt Andrews started.

Speaker: Oh, really?

Speaker: Yeah. All these variations sell your house template on YouTube.

Speaker: Oh, wow. Yeah. I did not know that.

Speaker: Yeah. That's how he got all his, all his, SEO leads back in, like, 2008.

Speaker: Oh, wow. That's yeah. So, obviously, the the product that we currently have is we're gonna be doing your website.

Speaker: Mhmm.

Speaker: Must be with SEO must be with the website. Like, if you already have a website, that's okay too. But, like, we will reshape it. We will re rebrand it or rebuild it to make sure that it actually does. So they have to do website with the SEO, not just SEO and then or website because they have to do it.

And they obviously I mean, normally, we wanna work with people that have already been in the game for a long time

Speaker: Oh, yeah. Locally. Right? I think what's interesting here is you're doing something really smart, which is get really clear on who your avatar is.

Speaker: Yes.

Speaker: Because if someone's focused on a brand, kinda like the doctors. Are the doctors they got more time I'm sorry. They got more money than time. Right? They value convenience, and they know there's a there's a hole here.

And if you can if you can fix it for them, you know, make them more money because they're charging a lot. It's not an issue. Because you got the other guy who's, like, really cheap. They're like, I don't wanna spend that much money on market. I don't wanna spend that much on this or that.

That's kind of a headache. You've done PPL services.

Speaker: Mhmm. Right?

Speaker: You're still doing PPL services.

Speaker: We still do. Yeah.

Speaker: Yeah. You're still doing PPL services, but you're finding that the person that wants PPL services versus the person that wants branding are two completely different people.

Speaker: Yeah.

Speaker: And so we're we're we're pivoting here because that's that's the one that knows what they want, and, they can see it's a it's a short term play plus a long term play. Whereas over here, this is only a short term play.

Speaker: 100%. Yeah. So it's been my mission, essentially, to, like, understand all the technical aspects of it, which at the end of the day, is not really that hard to understand Mhmm. Like SEO and AIO and and and and stuff. But because we have the advantage of hiring really, like, specialists and experts on their field Mhmm.

I'm gonna just create this product, attract people that I trust are gonna be a good client. We only have, like, a handful of clients right now. With all of them, dude, every check-in, every time that we deliver something, it's it's like the best feeling in the world. Because it's not like, oh, this lead sucked.

Speaker: Mhmm.

Speaker: Or they didn't pick up the phone. Or, you know, like the the regular complaints or, like, oh, they want retail value. Mhmm. No. It's like, damn, I got a lead from Charge UPT and the lead is great.

Speaker: Yeah. A little bit different feeling. It's a

Speaker: different feeling. And, so when you enjoy, kinda like being with those clients a lot more Mhmm. And I prefer to just have very few and just just sell them more products because we we can do, Google AI website development, and we can also do, a lot of work on YouTube. Like, we're getting really good in that. Yeah.

Even social media. So get them to have a lot more products and retain them retain them longer rather than a lead generation company who is, normally the retention for those is three to six months. Mhmm. Like, most most agencies retain their clients for three to six months.

Speaker: Yeah. Okay. And so I mean, I think it's great. You figure out your your your idle avatar. I mean, kinda like it was once I started buying houses and wholesaling I mean, like, buying even before wholesaling, but, like, you know, when you're buying houses at wholesale.

Right? Because this is, like, around 2011, 2012. Like, the first five years of my career, I was a realtor. I'm still technically licensed. But, like, the first five years, like, first nine years, like, I was mostly primarily, like, realtor stuff.

And, like, every client that we sold their house, like, yeah. Like, you sold, like, you break you set the records. Like, yeah. I know. But, like, it took you, like, thirty days to sell my house.

But I set the record. Right? Or, like, I set a record for your house for dollars per square foot. Or, like, hey. Like, I mean, awesome.

Congratulations. We sold your house. We got top dollar. Like, yeah. But we had to replace the thermostat.

Like, you can't win here. Right? But you buy someone's house. You made, like, $90,000 on it, and they freaking love you.

Speaker: Oh, yeah.

Speaker: Right? It's like, well, this is different. Yeah. So there's a service over here where, it's less complicated of a transaction. You make more money, and they like you.

Yeah. Yeah. There's other side where it takes longer, a lot more moving parts, and they're ungrateful. It was really hard to be a realtor after you've done enough hotels, right, and then eventually wholesale.

Speaker: Oh, yeah.

Speaker: It's crazy. Yeah. Right? And I think you're finding the same thing. Like, well, we can sell them leads.

Right? And they're gonna complain, like, the the p p the the the cost is too high. Right? And then they want retail.

Speaker: And they're looking for a refund.

Speaker: And they're looking for refunds. Over here, you got them result, which both places get results, but over here, they're happy with the result, and and and they like you. Kinda hard to be over here Yeah. On the PPL side.

Speaker: Yeah. Yeah. Yeah. I mean, sometimes it's like Alex Rumosi talks about this. The vehicle makes a lot of difference on how big you can grow and just really how much profitable you could be.

Speaker: Mhmm.

Speaker: I'm not saying that being an agency is a good vehicle or a bad vehicle. It's definitely, not a better vehicle than other things. Like, for example, doing a home service business can grow very, very big if you if you want to. Right? Compared to an agency takes a lot more effort.

Mhmm. You know, churn is there and so on. You have to I mean, it does you do have a retainer model and everything, but it's not the biggest vehicle Mhmm. Overall. It's good to get cash, cash in, create some cash flow.

And I think it's a it for someone that wants to make money, get good at business, an agency is good.

Speaker: Mhmm.

Speaker: But there is levels

Speaker: Right.

Speaker: Also to the game. And, you know, that's why, ultimately, remote, what we're doing is we're absorbing his own media. Right? I'm gonna keep it small but sweet, high profitable. And remote, we're gonna grow it.

So our goal is to get to 10,000,000 Mhmm. A year in revenue. And, being able to do what we do right now in terms of, like, 4,000 people hired, but every year. Like, 4,000 every year. Mhmm.

Like, we wanna get to that point. I believe we can. I believe we'd if we also, if we add we have the right model to do it, we will create really good, a really good valuation for the company, enterprise value so that we could potentially get people interested. Because every every company wants to be acquired, but what I realized is that it's also very hard to get acquired.

Speaker: Mhmm.

Speaker: I mean, you can put a lot of effort into getting acquired, but at the end of the day, you need a buyer that is specific Right. To what you what you're working. And sometimes there's no buyers for that type of stuff.

Speaker: Yeah. So you say 4,000 hires every year?

Speaker: Yeah. That's our goal. So Right now, we have had 4,000 hires in the last three and a half years.

Speaker: So you gotta have some headwinds. Yeah. Like, what's great is you're selling AI specialists.

Speaker: Mhmm.

Speaker: So it kinda solves some of that AI issue. But you gotta have some headwinds. Like, I've said before, we had pace on the show about this time last year, sometime around this time last year. And we're talking about how, like, he had start virtual, and I think he had, like, a multimillion, if not a figure offer for his company. And I think he said that time on the podcast, like, I can't even sell this company anymore.

Yeah. Right? So you got some headwinds here Yeah. If you were trying to sell the company. Like, how do you feel about all that?

Speaker: Well, it's still I think it's it's still a business that I could potentially even if I if I don't sell it, I could run it. I could run it. I would love it. Mhmm. One thing that I've done, you know, differently to see if we at least I can sell a piece of it is at at a build a technology that automates entire finding the candidate, hiring the candidate, getting you onboarding process.

Speaker: Mhmm.

Speaker: So right now, we have our marketplace. I don't know if you know that, but we have over 30,000 people in that marketplace. It's basically someone saw an ad or we did an outreach, try to poach, Someone came from LinkedIn or whatever to go to that marketplace. And we hard qualify them. And then we have all these crawls.

Basically, we're we're crawling the Internet, essentially. And now we can show every candidate that has applied, that has maybe not applied but still exists out there. You can show it in the marketplace. And the goal is to make it so seamless that you can do your entire recruitment process and hiring process of finding a really great VA Mhmm. With a simple prompt of this is who I'm looking for.

My this is my CV. This is my company profile. Find me matches and get them scheduled.

Speaker: And that's the the program that your via, your AI specialist created?

Speaker: Yeah. That started the idea of, like, crawling

Speaker: Mhmm.

Speaker: The entire database. And I'm like, wow. You just crawled the entire database just like that? Can you crawl LinkedIn as well? Can you crawl all this other stuff?

Mhmm. It's like, yeah. Probably do. And then so we're like, okay. So we're like, okay, developers.

This is the direction that we wanna do because I wanna be able to charge a 10% for every hire that they do, but the automation does it. I mean, the entire platform does it. Where we have people in there, people that, you know, in the marketplace, you can go on and and choose their own, watch the videos, and, you know, we haven't done a good job at tracking how many they have had. Mhmm. But, from the people that do do report, I have matched with this person and hire them.

We are doing at least 10 per week, which is good. Mhmm. You know? From people that do report. And and we're seeing that increment, the the the traction going better in terms of people that are hiring through our marketplace.

But what we wanna do is that at some point, it will crawl the entire Internet. It doesn't matter if not if it's not inside of the mark marketplace. We'll get them inside the marketplace. We'll get them inside of the system so that they can go through the hiring process.

Speaker: That's sellable piece of technology.

Speaker: Yes.

Speaker: I think easier to sell than the 4,000 hires a year.

Speaker: Yes.

Speaker: Okay. And then we're talking about I know we touched on it earlier, but, like, so right now you're doing, a optimization for your clients. What kind of results are they getting? Because, like, you know, we're talking about how to get, you know, effectively free leads, right, that convert better than things. So what kind of results are are your clients getting right now?

Speaker: Well, I told you this client two and a half months in, and, we, you know, we put together a website. We put together a Google business profile. Mhmm. We started doing a lot of work on the on the, optimization. We started buying backlinks and so on.

And two and a two and a half months in, he got one deal from Chazhu PTE Mhmm. Like, $35,000. Right? I I I I'm also noticing that most websites in REI, they look the same, and there's no real distinguishedness of what makes this so special so that sellers can opt in more. Mhmm.

You know what you know what you know what actually they opt in more and that we've noticed? A lead magnet. A simple lead magnet. Like, some people, they may be going and searching online, and then they may not opt in just yet, but they clicked on the website. But they do see something for free.

Mhmm. Like a checklist. Mhmm. Right? Like a report.

Speaker: Old school agency stuff.

Speaker: Yes. Exactly. While they do download it, there's still a lead. Mhmm. You know what I mean?

It may be a lead that is weeks or months out from selling their house. Mhmm. But, you know, but still a lead that downloaded something for free.

Speaker: Right.

Speaker: So you're capturing now people that are searching, obviously, and and they're putting their address and everything because they wanna sell now on Google. But you're also capturing people that are exploring their options.

Speaker: Right.

Speaker: Right? And they they don't wanna, like, essential necessarily give the address all the time. So we build lead magnets for our clients, and I I don't think any website has a lead magnet, like a home like, some sort of report or

Speaker: some sort of office.

Speaker: Yeah. Home selling guide.

Speaker: I used to do, yeah, I think this this I gave up this domain, but I used to have 27inspectiontraps.com.

Speaker: Really?

Speaker: And, basically, what it was because I ran, you know, advertorials. And the advertorial was, like, you know, 27 inspection traps. You must make sure your house passes before you list your house for sale. Right? And it's, like, you know, it gives you, like, a bunch of it.

It was, like, if you want the whole list, like, go over here.

Speaker: Oh, yeah.

Speaker: And then you get their contact info.

Speaker: Are you still are you still running, the real estate business?

Speaker: No, man. That's that business is the realtor business is awful. No. That was, I that was hang your dues. That's eating crab sandwiches to get where you need to go.

Like, that was that was like an apprentice. Right? You worked for free.

Speaker: Yeah. Yeah.

Speaker: Right? To to get the valuable skills

Speaker: Yes. So

Speaker: you can use them later on. Yeah. So I think wrapping up here. It's interesting that you've got HESL Media, you're remote Latinos, and you had even, like, a a PPO company.

Speaker: Mhmm.

Speaker: And now it's gonna be one thing.

Speaker: One thing.

Speaker: But some have partners and some don't.

Speaker: Yes. Correct.

Speaker: How did you navigate this concept of, like, let's just make this one big company?

Speaker: Focus and capacity. So when I went to Alex Ramosi's acquisition.com, I I've shown that I build this marketplace, that I build this thing, and I have the agency, and I'm like, dude, your number one problem here, the number one constraint that we're gonna give you is probably gonna be focus.

Speaker: Yeah. The, like, red lady in the red dress.

Speaker: Yeah. And even though Alex Fermosy did give me a really good idea of, essentially putting in the customer journey, putting one of the products that I have so that still can be sold, But his team really told me remote Latinos is in a bigger TAM, total addressable market. Mhmm. And remote Latinos can also do just better ICPs overall. It's, not necessarily commoditized, but it's something that people are always gonna need.

And, I I believe the the recruitment, industry is it's like 13,000,000,000, something like that, or or more. Mhmm. But this is obviously including national hires recruitment. And I think 12% of that is overseas or an onshore recruitment. Mhmm.

Our competitors, the bigger ones that we've we've seen, they're, like, within the 30,000,000 a year. Right? And so we wanna be able to, grow our business. And I I don't I'm not saying that I cannot grow an agency. I think, like, I've grown it to, like, $250,000 a month.

K? Mhmm. But it's not the same. Like, I cannot grow it past the churn. Right?

Maybe with the SEO offer, but we'll see because at the same time, real estate is small. I will have to, like, expand to home services. Mhmm. So the reason why I took that I made that decision is because we get a lot more clients for cheaper in remote Latinos that we can have an ascension program to to use our marketing services in the back end. Yeah.

And the marketing services just become essentially a department of remote Latinos. Does it make sense? Mhmm. So we acquire clients from home services. 33% of them are right now.

It's probably gonna change over, you know, you know, over the years. But 33% is home services, twenty twenty one, 22% is real estate, and then the rest is, you know, different variations of law, legal, you know, health care, and so on. All of them, they need if they need people, they probably also need clients. They'll they probably also need leads. They probably also need some something more worked on.

Right? So I I have an infinite organic leads, not organic. Already paid for leads that I can actually sell them products to that I don't have to, like, just market. Yeah. And that's what I can do with HESL Media now.

Right? At the same time, like, I I have basically passed the graduation date of, like, having an agency. It's, like, six years of, like, just running an agency. And I'm, like, I'm stuck. I mean

Speaker: And there's a ceiling.

Speaker: There's a ceiling. Right? Yeah. And I I need to graduate. Like, my skill sets can be used in a better, bigger business.

Not necessarily more more not not necessarily easier, but better, bigger business, and that's what remote teams can provide.

Speaker: I'm trying to think, like, who runs, like, a huge agency? I don't know anyone that runs e.

Speaker: I know I know people in the 7 figure agency space. They they have In

Speaker: real estate?

Speaker: Not not in real estate. They're in home service.

Speaker: Yeah. You have to get out of real estate.

Speaker: Yeah. Exactly.

Speaker: Yeah. Which Which is the same issue issue I'm running to, right, with Objection Proof AI. Like, we've hit a saturation point. Can we get further? Yeah.

But, man, like like, the first 50 were pretty easy. First 100, still, you know, pretty good. 150, okay. It's getting challenging. 200, we're, like, just banging our head against the wall.

Speaker: Your CAG is only gonna get higher.

Speaker: Yeah. That's what we're finding. So, like, there's only so much you can go into any particular, industry.

Speaker: Okay. And Because you're a software. I'm sorry to interrupt, but your software Yeah. Is adding another industry is it just a matter of, like, positioning for for that industry and just, like, onboarding, or you have to do a lot of

Speaker: No. It should be really easy. Yeah. I'm just I'm frustrated with our team with how long it's taken. Oh, yeah.

Okay. So, someone wanted to do business with you then. How given your multiple brands, but now you're focusing, what's the best way to connect with you?

Speaker: Yeah. So social media, I always respond. I'm in social media there. If you're a hater, I even respond to no. I'm just kidding.

But you can find me at Estenik in in Instagram, social media. I'm pretty active there. Facebook as well. I put a lot of content on YouTube. Mhmm.

Basically, all the learning lessons of, like, helping multiple $6.07 figure, investors and wholesalers and running their ads, I put them in YouTube. So you're you're gonna be able to see my content in there. And and I I put multiple courses and I had to run Facebook ads yourself. I'm creating a con course on how to actually set up your entire, Google business profile, your and how to do SEO properly. And I'm gonna be building something and how to actually set up your brand as a as a real estate investor for now.

When I start expanding, obviously, to other niches, I'm gonna be creating more brand brand, broad content. Mhmm. But, you know, you guys can always, message me for anything that has to do with, hiring specialized talent, right, for the real estate space, home service, and so on, and also doing their organic marketing.

Speaker: Yeah.

Speaker: So SEO, AIO, and and just helping them with the brand.

Speaker: Gotcha. Perfect. What are some final thoughts you wanna leave everybody with?

Speaker: So, this is my second time with, you. Dude, that that our first episode killed. Mhmm. It was great. I think I was telling you that we were both were sick, but we we we we did well.

Speaker: Yeah. I agree. Awesome information there.

Speaker: Yes. And I think a lot of people are missing out on just building a real real business that can still be working remote. Mhmm. A lot of people are not, you know, not a fan of that. But if you take a look at, for example, one of our first clients, which GoHighLevel.

GoHighLevel hired actually my cousin because we're like, hey. You you're looking for, assistant. You're looking for technology people. You're looking for engineers and, tech tech people. Okay.

I can help you with that. We we offer this service. I can connect you with someone that I have in mind. That ended up being my cousin Mhmm. Who is a 37 employee.

Look at what GoHighLevel has done. They have, like, 3,000 employees. Right? All of them are remote. They only have an office for the PO box, and they are a billion dollar valuation company.

Mhmm. They're doing they're crushing it. Right? So if you think you cannot build something virtually or remotely, think again. Because, like, right now, with the work that AI has been doing, you're basically running a virtual business and a virtual yeah.

Virtual business. Like, look at Crockbot in the video that you have. Mhmm. It it starts a a computer and each bot virtually. Mhmm.

Speaker: It's a virtual team.

Speaker: It's a virtual team. Yeah. So remote Latinos, virtual professionals. Right? Remote professionals with AI, I think it's it's what's gonna crush you.

It's gonna allow you to, grow whatever. It doesn't matter where the talent is located. If you live in a city where it's hard to find talent, you're gonna be able to do that. You're gonna be able to find talent really easily just because we're we're we're essentially poaching different companies that do already own this talent. Right?

And, once you start combining it with AI and start getting AI implementers into your business, just like you, I mean, like, you're you're gonna be able to do a lot more, move faster

Speaker: Yeah.

Speaker: And essentially fail faster. Yeah. Which what which is what you want in your business. You wanna be able to build the things that you have always had in your head Mhmm. But didn't didn't really have the time.

Just hire someone that knows how to do it, use the tools, learn the tools, and go for it. Make a lot of money.

Speaker: Yeah. Perfect. Yeah. So thank you so much. Thank you guys for watching.

We'll see you guys next time.

Speaker: Steve train. Jump on the Steve train. Disrupt us.