Episodes with Brandon Bateman
8
1:40:52How Investors Use AI To Double Their Lead Flow
Steve Trang interviews Brandon Bateman from Bateman Collective about how real estate investors are leveraging AI and automated bid strategies to double their lead flow. Bateman shares insights from his industry survey of 70 investors, revealing surprising data about marketing channel performance and how proper lead sculpting with Google's AI can dramatically improve PPC results.
44:24How Millionaire Real Estate Investors Use PPC Differently
Host Steve Trang and PPC expert Brandon Bateman discuss the three key principles that separate high-performing real estate investors from struggling ones when it comes to PPC lead acquisition. Bateman shares data-driven insights from analyzing top-performing clients who achieve 15:1 leads-to-contract ratios, revealing why traditional cold calling approaches fail with PPC leads.
36:58Here’s the Secrets to PPC the Experts Don’t Want you to Know
Host Steve Trang continues his PPC masterclass with Brandon Bateman from Bateman Collective, diving deep into lead quality optimization secrets. Bateman reveals advanced strategies like lead sculpting, offline conversion tracking, and portfolio bid strategies that most agencies don't implement. Listeners learn how to improve lead quality while reducing costs through proper ad copy alignment, conversion tracking refinements, and data-driven optimization techniques.
52:33You Can’t Do PPC Without Doing This!
Steve Trang and Brandon Bateman from Bateman Collective explore the foundational mechanics of Google Ads and PPC bidding strategies. Bateman explains how Google's auction system works with tens of thousands of data points per user, the advantages of automated vs manual bidding, and why understanding traffic valuation is more important than keyword position.
58:54What is PPC and Why Real Estate Investors Use This to do More Deals in 2024
Steve Trang interviews Brandon Bateman of Bateman Collective about the fundamentals of PPC marketing for real estate investors. Bateman explains the differences between inbound and outbound marketing channels, why PPC generates higher quality leads than cold calling, and provides comprehensive benchmarks including average cost per lead ($220) and leads per contract (15). This is the first episode in a six-part PPC masterclass series.
1:28:10Brandon Bateman. $50MM In Wholesale Fees From PPC, Facebook, and SEO
Brandon Bateman from Bateman Collective shares how his clients generated $50 million in wholesale fees using PPC, Facebook, and SEO. He reveals advanced strategies like lead sculpting, data aggregation, and machine learning optimization that have helped improve lead quality by 77% despite market shifts.
1:31:475x Your ROI + What’s New In PPC (pay-per-click)
Steve Trang interviews Brandon Bateman from Bateman Collective about the latest developments in pay-per-click advertising for real estate investors. Bateman reveals that Facebook ads delivered a 5x ROI for Trang's business in 2021, despite initial skepticism, and explains why Facebook is consistently the highest ROI channel across their 80+ markets. The episode covers advanced PPC strategies, nationwide marketing approaches, and the critical operational changes needed to succeed with digital leads.
1:23:52$3.4M in Revenue. $1.4M from PPC alone. Cody Hofhine and Brandon Bateman talk about how to add digital marketing to your business.
Steve Trang interviews Cody Hofhine and Brandon Bateman about scaling real estate wholesaling through digital marketing. Hofhine shares how he generated $3.4M in revenue with $1.4M coming from PPC alone, while Bateman explains the strategies behind managing $50M in annual digital marketing spend and the differences between PPC, Facebook ads, and SEO for real estate investors.