Craig Murdough

Why Cold Calling Is Dead In 2026… Lessons Learned After Spending $100M In Ads

Craig Murdo and Andrew Rapier from LeadHouse 365 share why cold calling is becoming obsolete and how they've generated high-quality leads by spending $100 million in ads. They reveal their pixel training methodology that targets motivated sellers based on life circumstances rather than property data, demonstrating how inbound marketing delivers better results than traditional cold calling approaches.