Host Steve Trang interviews Nick Perry of Seven Figure Cartel about his journey from homelessness to building a nationwide real estate wholesaling business. Perry shares his contrarian approach to doing deals nationwide, early adoption of novations, and aggressive implementation of AI technology that has already generated over $400,000 in projected revenue from 1,100 leads.
Use pending percentage data (houses pending vs. for sale) to identify hot markets - under 15% avoid, 15-25% is optimal, over 35% is on fire
Create a Python tool to scrape Zillow quarterly for accurate market data by county to guide your nationwide marketing spend
Limit sales reps to 3-5 new leads per day maximum - more leads actually decrease conversion rates due to poor follow-up
1:55:06Josh Stech, founder of LendingHome and Sundae, shares how he built a billion-dollar real estate lending company in just five years, scaling to 14% market share. He discusses the venture capital playbook, hiring at scale, maintaining culture with 500+ employees, and his transition to solving the property sourcing problem for investors through Sundae's marketplace model.
1:47:49Tommy Mello, founder of A1 Garage Door Service, shares his journey from massive debt to building a billion-dollar company. He discusses critical business lessons including the importance of systems, hiring for attitude over experience, and how he scaled from a local garage door business to a nationwide operation that sold for $570 million.
Get a free AI-powered review of your sales calls. See exactly where you're losing deals and how to fix it.
Get notified when new episodes drop, plus a free AI call review.
Build systems so your business runs without you - if you can't leave for a month and return with more money, you have a job not a business
Embrace AI aggressively now - waiting 3 months means playing catch-up while competitors capture revenue and widen their advantage
”“I go strictly based off of supply and demand. So I don't market based on, some area that I have a sentimental attachment to or that I live in. I go based on where I can make the most amount of money in the least amount of time with the least amount of headache.”
”“In sales, the more leads that you have, the lower your conversion rate tends to be. So the sweet spot for what we have found is three to five new leads a day per rep.”
”“If you can't leave your business for a month and come back with more money, you don't have a business. You have a job.”
”“We're disrupting the entire sales market, and this is not unique to our industry. This is happening across every business. People's brain can't get around it because the rate of progression is just so blistering fast.”
19249 words
Nick Perry: Yeah. We're disrupting the entire sales market, and this is not unique to our industry. This is happening across every business. People's brain can't get around it because the rate of progression is just so blistering fast. It's like 80% a week jumps and only growing.
By January, you'll be probably making a 100%, 200% leaps every single week with all the capabilities that you have access to. I see in a very short period of time, this will outpace humans and already has just with the, like, the 1,100 leads that we've got through it
Steve Trang: Mhmm.
Nick: It's produced $400,000 in projected revenue so far. It's got 22 contracts. I hit you guys this morning. I said, let's open this up so we can do more
Steve: with it. Welcome, and thank you for joining us for today's episode of disruptors where millionaires are made. Today, we have Nick Perry with seven figure cartel. And Nick drove up from Scott to talk about how he went from homeless and living in his car to buying houses nationwide. Now, guys, I wanna make sure you create a 100 millionaires.
The information on this show alone is enough to help you become a millionaire in the next five to seven years. If you'll take consistent action, you'll become one. And, guys, if you're already a millionaire, we wanna recognize you here on the show. Scan our QR code so we can highlight you here. And if you're not there yet and you want some help getting there a little bit faster, scan that same QR code as well.
And before we jump in, if you're here to learn how real entrepreneurs are building real empires, make sure you hit that subscribe button because every week, we're dropping lessons that can help you create your next or your first million. And, guys, our AI lead manager is now up and running. If you wanna hear what it sounds like, text AI caller to the phone number 33777. Again, that's AI caller 33777. You ready?
Nick: Let's go.
Steve: Alright. So I'm super excited to have you here. I was actually looking, and it's been six years, right, since you were here. So you're on the podcast back in 2019, and a couple of things have changed since then. One of which is you've blown up.
Right? Like, when, I first met you, I remember meeting you in Houston at a whole scaling live. Right? And you didn't have, like, a big name. You were doing deals.
Like, you're known inside the community, but, like, you didn't have a big brand yet. And now you get this huge brand and huge following. So what's changed for you in the last five, six years the biggest changes?
Nick: I mean, biggest changes is getting continually 1% better every day. I know that's the non sexy answer you don't wanna hear. You wanna hear about some trick, tip, or software that I've got that, you know, blew my business up, but it says micro change is commitment to improvement every single day compounds. And if you can create an organization that everybody inside of it adopts getting 1% better every single day Mhmm. The compound of effect of, of that over years is really, you know, the big, catalyst.
But to give you more practical, things that have really changed since 2019, obviously, we've been through COVID. We went through a whole pandemic. We went through interest rates going up. The way that we do business is fundamentally different. If you guys are still operating like you were back in 2020 or 2022, you're gonna be out of business.
Yeah. You have to be able to adapt with the time. So a couple key changes that we've really made over the last five years have not only kept us, you know, in business, but thriving Mhmm. Is one. We are one of the early adopters to really start doing innovations.
Mhmm. That was a game changer for us. And then continuing to do nationwide was a big, big thing for us because as, you know, interest rates went up, certain markets cooled off very fast. Yeah. Certain, areas got really hot.
And that's the beauty. When you can do this business virtually nationwide, it doesn't matter what happens in your local market. I go strictly based off of supply and demand. So I don't market based on, some area that I have a sentimental attachment to or that I live in. I go based on where I can make the most amount of money in the least amount of time with the least amount of headache.
And so that's my core philosophy.
Steve: So there's a few different things I wanna talk about here because those are all great points. So the first thing, let's talk about Nationwide because you were one of the first guys to do it. Because, like, I still remember, again, hearing you talk about it back in, 2019. There weren't a lot of guys doing Nationwide. Now there were guys that were doing PPC in multiple markets, but there were no, like, I'm the nationwide guy.
Right? Because there was, I think you were, like, kind of spearheading it. And after you, there was, Sean Terry. Basically, you and Sean were really the only ones that are relevant. They were talking about it.
Nick: Yeah. I taught Sean back then, and he he I've took taken Sean's lead to get my career off the ground, and I I shout out to Sean Terry. He is one of the legends in our industry.
Steve: Absolutely.
Nick: And he has taught me so much. But that was one of the cool things I was able to do was teach my mentor how to do nationwide. And I was I was one of the first, people that that have done that, and it was a very contrarian bet. When I first, decided that I was gonna do nationwide, Sean Terry, all my other mentors told me, don't do it. Stay in your market.
Go deep. You know, trying to find buyers and title companies and all of this is craziness. It's suicide for your business. But
Steve: All great arguments.
Nick: They were all great arguments. Absolutely.
Steve: Break down each one of those why it's not true.
Nick: Yes. But I made the contrarian bed, and I knew that, hey. Listen. If I figure out, how to streamline this process and connect all the dots, not only does it reduce my marketing costs by, you know, over 90%, but, it opens me up to not being stuck in one generalized market. I can be nimble in business, which is very important.
And that is really when my career took off. I committed to doing nationwide. I fumbled for the first, you know, eight to twelve months trying to streamline the process, but I stuck it through. And then things really, started picking up. We built a large team, and I was able to, you know, go on my way.
I've done some amazing things since then.
Steve: Well, what's cool is that, when we did our podcast in 2019, I still send people there every once in a while. I went, like, hey. I need help hiring. I was like, go watch that video where Nick teaches you how to do PPC for Indeed and hiring. Right?
Do you still do that, by the way? To this day. Right? So that's still, like I still think one of the best videos on, like, how to hire using Indeed PPC. Sounds like you kinda took that experience and really just applied it to Google.
Nick: I did. Be my last corporate job, I was at indeed.com. Mhmm. And so the when you're in business, you have to be able to trust your gut. You have to be able to see trends.
And so it just made more sense to me that everybody's online. They're coming to you. Like, figure out how to get customers coming to you online rather than reaching out outbound. You know, the traditional forms of advertising, cold calling, text messaging, direct mail, that didn't resonate with me. I wanted inbound.
And so, I had experience selling pay per click advertising at Indeed.
Steve: Okay.
Nick: But then it was like, practice what you're preaching and actually implement this in your own business and see what happens. And so that was, that was really powerful for me.
Steve: Yeah. So I wanna break down a few different things. So, first, you're talking about supply and demand. So you decide what markets you're gonna be in based off the data.
Nick: Correct. Right?
Steve: So you're not just in a blanket PBC, which I've heard some people do. Right? They'll do it statewide. They'll just, like, click the whole country and just kinda let the thing go. How are you getting the data to decide these are the markets I wanna go in?
Nick: So if you wanna be a 100% accurate with it, you need to develop a Python tool that can scrape Zillow and be able to pull up the amount of records for sale in each county and the amount of records that are going pending. Mhmm.
Steve: And then
Nick: you can know the pending percentage. So I have a Python tool that I created that actually does that. But if you wanna be 95% accurate, you can use the Reventure app, and it will show you year over year growth
Steve: Mhmm.
Nick: In certain markets. And so that's a good place to start if you don't wanna go on Upwork and be dealing with developers to make Python tools. Yeah. Yeah.
Steve: So ReVenture, haven't heard of that one. So they'll give you the data to see what the, what what is it what are they tracking exactly?
Nick: Year over year growth. Year over year growth. Which is is semi accurate to what the actual data is right now for pending percentage.
Steve: Yeah.
Nick: I like to be extremely accurate with that data when I'm spending thousands of you know, tens of thousands of dollars a a week Mhmm. On marketing. Yeah. And we you can segment it down by county. You can segment it by state.
So Yeah. I like to know, because real estate changes quarterly. And in this market with interest rate fluctuations, you know, I wanna be right on the money.
Steve: So you created, you had a Python code app created that basically just goes through Zillow. And then does it track ZIP codes? Does it track cities? Like, how County. County.
Yeah. So it's like a daily thing, weekly thing?
Nick: Quarterly. Quarterly. Yeah. We'll run that report quarterly. Mhmm.
And that's what we use for our marketing plan every quarter.
Steve: Yeah. It's, what's the word I'm looking for? It's genius because it's something that, not a lot of people are talking about that. Right? They're like, hey.
You know, we use Adam data. We use this data. Like, Jesse Burrell, who we both know. Right? He's got the the, camera what he called it recently.
But he sends out this report. Like, here's what's going on in real estate right now. But he just went ahead just like, let me just go grab the data myself from Zillow, which, by the way, has everyone else's data anyway.
Nick: Correct.
Steve: Yeah. Yeah. So that's pretty cool. How long did it take for you to be able to do that to do that?
Nick: I mean, from the I knew what I wanted. So Upwork is such a powerful tool, and it's one of the most underestimated tools out there. Mhmm. We're all talking about AI and all this stuff, but the power to just have an idea and then ask chat g p t to put it into an Upwork job description. Mhmm.
Post that on Upwork, and then just start screening people when they come in. You can literally have somebody hired within, you know, same day or next day.
Steve: Mhmm.
Nick: And then from there, you know, however long the scope of the project, I think that project made it take me a week Mhmm. To do. It was hands off. I just articulated exactly what I want and handed it off to the right people.
Steve: Which is one of the hardest things. Like, not a lot of people know this in in, like, creating software. Like, we kinda know it or we do know. If you're a good flipper, you know, like, scope of work. Well, that scope of work, that contractor is gonna do whatever they want, and they violate this and that.
Well, you didn't tell them exactly how you want it. But software, it seems like people kinda like, here's what I want. And then the guy gives it to you. He's like, no. That's not what I wanted.
Like, no. This is what I wanted. No. That's not what I want either. And it's this back and forth.
It sounds like for you, you're able to you're using chat GPTs to is it to clear your head? Know exactly what you want? Or, like, what are you doing with that?
Nick: Yeah. I'll brain dump exactly what I want in the chat GPT and then ask it to ask me questions Mhmm. To clarify the project and then ask it to turn it into a job description for Upwork.
Steve: Yeah. Yeah. And then you're having AI also screen the applicants?
Nick: We do have that now. Yes.
Steve: So how does that work?
Nick: Well so we had, six girls working in my HR team because we're growing. We're gonna we're one of the faster growing real estate companies out there right now. So I was going through 450 resumes per day on Indeed. I have six people working in my HR team to do this. Anyways, I get banking.
I'm like, this is a very easy problem for AI to solve. Okay? AI can, not only craft job descriptions, it can, post jobs. It can screen resumes based on certain criterias that you wanted to screen for. It can send out the initial, emails to the candidates requesting voice notes or assessments.
It can do the scheduling of the interviews. So all that top of funnel work, that was two thirds of the human labor that I needed it for was that upfront funneling. So I was able to take it from six people down to two people in that department.
Steve: Oh, wow. Yeah. That's pretty substantial. Okay. So I have it screening the the the people for Upwork, so that's remarkable.
The other thing too is, you had multiple mentors say, don't do nationwide because this and that. Let's break down all the reasons not to do nationwide, and then let's break down, like, your rebuttal to it. So, like, what's the first one? There's too many title companies. Right?
Like, it's it's if I'm gonna do six different markets, I gotta do I gotta find six different title companies.
Nick: Correct.
Steve: What do you say to that?
Nick: So no matter what market that you're in, title companies, they come and go regardless. I mean, how many times have you had a great escrow officer that you love and then she leaves Mhmm. And then it's no good anymore. Right? It happens all day every day in our business.
And it's no different nationwide or, in your specific market, but I can tell you that there are good, title companies that service clusters of states or some of them are nationwide that you can use. And it's not that big of a hurdle. Okay? There's only 50 states out there. Right?
So we control the title companies that we use, and we have a short list of, you know, 10 to 12 that we'll use based on the given area. Mhmm. And so, you know, they come and go again. If they start messing up on transactions, we'll swap them out. Mhmm.
So it's part of the process whether you're doing it locally or whether you're doing it nationally.
Steve: Yeah. Well and I think probably when you started, it was a different beast. It's through a wholesale nationwide filing different title companies.
Nick: I cold called, Clothesline Settlements. I was the only I was the first if you guys have heard of Clothesline Settlements, they're massive title company now. And I was trying to solve this problem back in 2015, 2016.
Steve: Mhmm.
Nick: And I did all this Google research was coming up empty. There's this one title company on, like, the sixth page of Google. Yeah. It's closed line settlements, and they claim they did nationwide. And so I called them, and I spoke with Michael Bell, who's the owner of the company.
It was just him at the time. Now they're massive. But I I said, here's what I've done. He thought I was full of BS. I was like, I'm doing this all over the country.
And he was like, didn't really believe me. But long story short, they, did well on their their transactions. So we recommended them to John Terry. We were and then they ended up spreading across the industry Mhmm. Like wildfire.
So So
Steve: they were, philosophically nationwide.
Nick: Correct.
Steve: And then they actually became nationwide.
Nick: They had to become nationwide. Yes.
Steve: That's cool. Okay. So but, yeah, like, going back to, like, probably when you started, it was a pain in the butt to find all these different title companies. But now in 2025, there's a resource. Right?
Like you just mentioned, Clothesline. Right? Mhmm. But there's probably, you know, either reaching out your community or whatever Sean's community, like, you could find Right. Wholesale friendly auto companies.
Nick: Absolutely. I mean, that's the power of this community is we're all very collaborative in. And so, like, within our 7 figure cartel, guys are sharing title company recommendations all the time with each other because, again, they come and go. Mhmm. David Olds, he owns EasyREI.
He does probably more transactions with title companies across the nation than anybody. He's very helpful. Yeah. You know, if you need a title company recommendation. So Oh, he knows.
Resources are there.
Steve: Yeah. David Olds definitely knows. So shout out to David Olds. He's been on here a couple of times as well. The other reasons, we gotta find a buyer.
I guess it's gonna be harder to find buyers in multiple markets.
Nick: Well, now I can rebuttal that very easily. Majority of our properties go in the MLS. Yeah. So you don't need to find buyers. Then prior to that, you have InvestorLift, which is one of the most robust repositories of buyers and the easiest way to get in touch with actual real buyers that are fitting your buy box.
So Yeah. Super powerful. But before then, I had, buyers list all over the country just living in Google Sheets, and it was a freaking nightmare.
Steve: Man.
Nick: Yeah. And so you're absolutely right. The finding of the buyers was, something that I pioneered. Mhmm. Being able to have large list of buyers.
The way I build my buyers list nationwide was I scrape data. I, went to conferences and swap buyers lists with people all over
Steve: the world. School way.
Nick: Old school. And I built up 1,800,000 buyers around the country. And that's what I had. I and they're all living in Google Sheets. Yeah.
And so if I got a property in Scottsdale, I have to dig through my Google Sheets, pull all the buyers out, and I would, you know, send RVMs to them, like, old school stuff. Yeah. And then investor lift came along. They took all of my buyers, geotagged them, made it into a very easy reusable software. So, like, now there's no excuse.
Steve: Right.
Nick: Yeah. You can all that data is readily available for you. Got it.
Steve: And then what are the other reasons that you hear people say, oh, Nationwide doesn't work or I shouldn't do Nationwide?
Nick: I mean, obviously, if you're going to these people's houses and you're sitting in front of them, you're gonna have a higher conversion rate than when you're over the phone. Mhmm. But here's the thing. By the time you have driven all the way out there, I've already got that seller under contract, and I'm on to my next call.
Steve: Right.
Nick: So the efficiency wins. So a lot of people have hit me with that as well. Mhmm. I'm just a big proponent of you we're day trading houses. We're not in real estate.
We're in sales and marketing, or we're day trading houses. So I don't care where the house is.
Steve: Right.
Nick: I just care that okay. Can we get it at the right price, and can we move it? That is the two variables.
Steve: Goes back to supply and demand. Yeah. Got it. Okay. And then Novations.
So Novations is something that, you know, you guys haven't watched. Like, you know, Eric Brewer, you know, basically brought that to the market, and that was was it, like, August 2020? Right? That's when it was like, okay. It's safe to fly.
It's safe to do podcasts again. Right? I think it was one of the first podcasts that came back after COVID ended. And we brought it to the masses, but, like, adoption was really slow. And then, and then COVID happened.
And then, what was it? Once things start started to become more difficult to move. I think '21, beginning '22, things started getting harder to move, and then Novations kinda took off. Mhmm. Was that your experience?
Nick: It was. But I wanna digress. Another big reason people struggle with nationwide is because, underwriting. It's very difficult to comp if you don't know how to underwrite properly nationwide. That's the unsexy part of this business.
Everybody likes to talk about marketing and acquisitions and, you know, what tools you're using to find, buyers, but they don't talk about the most important part of this business, which is underwriting. Underwriting is where I think I really excel, is being able to take some property in the middle of nowhere Kansas and getting that make an accurate offer on it. Yeah. And so that is something that we really stress on in our community is being able to do that at a very high level.
Steve: How did, how did you get good at it? I guess, first, how did you get good at it? And then, like, how are you how are your your how's your community doing? So we'll start off with how how do you get good at it?
Nick: So, we got good at it through the school of hard knocks. Yeah. You know, locking up properties too high, dropping contracts, not understanding the repair cost in certain markets. You know, rehab budget in LA is different than Saint Louis, and, buyers are buying at different percentages in different markets. Like, that's really, like, what took me the longest part to streamline was understanding that process.
Steve: I remember, so I think in the very last Closers Olympics, we had lead Zolo be the sponsor. I was like, man, like, this is great. People are contracting things less than right. And so we signed up with lead Zolo as a team. Right?
And then I'm in Phoenix. We haven't done a lot of virtual. Right? We did virtual in Oklahoma City. We did in Albuquerque.
But we haven't done, like, this nationwide deal. And having a team who's accustomed to underwriting in Phoenix, it was a bloody disaster. Mhmm. Underwriting Absolutely.
Nick: I saw a lot of guys in Phoenix struggle.
Steve: Yeah. Right? Because in Phoenix, like, man, if you lock this thing up at even at, like, 75
Nick: You're selling it.
Steve: It's moved. Mhmm. Right? It's not a problem. But, man, you lock things up at, like, 50% in certain markets.
Nick: You go to Shreveport, Louisiana at 50%, they're gonna laugh at you. Right? So it's, you gotta understand that, and that comes back to the supply and demand. Mhmm. So we look at a very critical metric.
Again, pending percentage.
Steve: Mhmm.
Nick: The pending percentage. Look at your area that you're you're evaluating the subject property in and how many houses are for sale there. Yeah. Based on how many houses are for sale, look at how many have gone pending. You can check that on Zillow.
Mhmm. So a 100 houses are for sale, 30 of them are pending. That's 30% pending. Yeah. Give you some ratios.
If it's under 15% pending, I don't care how house the how nice the house is. It's probably not gonna move.
Steve: Right.
Nick: 15 to 25, that's that's your go zone. 25 to 35% pending, like, that's, you know, warm pretty high. Anything over 35% pending is, like, it's on fire. Mhmm. So when you look at a a market, you can tell based on that those numbers where you can offer.
Gotcha. Yes. And then, you know, making sure that you're understanding the, the rehab cost and what it costs to fix up a property there. AI is a great tool for this. Chat GPT knows rehabs and specific ZIP codes or counties.
Steve: Yes. Wow.
Nick: You can get really good with their homewise.com. There's multiple different places you can check, you know, what things cost in certain areas.
Steve: Yeah. So, yeah, 50% certain markets lack that. Yes. Another thing to see what we learned along the way is, what's the word for? Urgency is different.
Nick: Mhmm.
Steve: If I got a deal and I call Nick in Phoenix, I got a deal. It's this neighborhood. You're interested? You gotta tell me yes or no on that phone call.
Nick: Right. I'll drop what I'm doing and drive over to the house. It's that kind of urgency.
Steve: Yeah. I got a deal in the middle of nowhere. Like, maybe you'll look at it next week.
Nick: Mhmm.
Steve: It's brutal. How how do how do your, community members deal with, like, the whole, like, lack of urgency in other markets?
Nick: Again, the majority of the property is going MLS. Yeah. But if you're dealing with wholesale buyers in certain areas Yeah. You have to play the cards you dealt. Mhmm.
You know, you can't fight those, traditions and the way that they do business in certain places. So you are going to have to be a little bit slower in some areas. In some areas, it's gonna be hotter, and you just gotta understand, and you start to develop pattern recognition over time, and that's how you how you get good at it. You know, if you know that, oh, man. I know the buyers here.
They're not gonna you know, it's wintertime, for example. It's that we got snow on the ground up there. Nobody's gonna see the house. I'm gonna need additional time on the contract. Yeah.
Or it's just the way they do business here in this area. We need to add a little bit additional time.
Steve: Yeah. You guys are paying a lot of attention to each market. So let's talk about innovations then. So how was that pivot? Like, did you guys pivot in '21, twenty two's innovations?
Or
Nick: '21 late twenty one, early twenty two. I've been going to masterminds and conferences my entire career, and that's been one of the biggest powerful things is being around other very smart, intelligent people. And so I saw Eric Brewer doing it.
Steve: Mhmm.
Nick: I saw from there Corey Geary. He took, Eric's class, and he took a couple other classes. And, I ended up learning from him. So I flew to his office from Austin just to learn. Really?
I did. So I flew from Austin. I spent a day with him Mhmm. My CEO and I, and we took it back. And then next week, we got a $122,000 in Innovations.
Wow. So it was a game changer. And I was like, okay. There's our proof of concept. Mhmm.
And then we didn't shift our business model overnight. We still continue to do cash, but we really started using it. We almost became a, you know, Novation first company after that.
Steve: So how are you right now?
Nick: We still offer cash, but we're a Novation First company.
Steve: Mhmm.
Nick: I would rather have the MLS sell the deal for me and sell it for full retail than the sell it to an investor for you know, and then they have to mark it up and sell it to an end user.
Steve: Yeah.
Nick: You know, I'd rather not be, have the middleman if possible.
Steve: So what, what percentage of your deals right now are innovations?
Nick: About 90%. 90%?
Steve: Yeah. Got it. And then how are you guys managing? Because, like, we talked about, like, the challenges of doing title companies, right, nationwide. You basically have realtors for each market.
Mhmm.
Nick: It's its own set of, you know, everything comes with its pros and cons. It's its own set of challenges and responsibilities. Right? You have to, find not only an agent, but you have to find the right agent in every single market. And then, making sure you have all your documentation, your paperwork, and your notarization done properly so you don't have any pushback, and interviewing the correct agent so they don't end up burning you on a deal or trying to cut you out of the equation, setting proper expectations.
So we have, multiple different people in involved in this project. So we get a property under contract. We have what's called listing prep. Our listing prep person sends the photographers out to the house so we can get, photos. They get the, AIF notarized.
They will send a schedule a mobile notary out to the seller to get that.
Steve: I run real quick.
Nick: AIF is? Attorney in fact. We'll send them out to the property so that they can get actual notarization. That's gonna be your, golden ticket to get it on the MLS. Mhmm.
You can do it without a notary, but there's a good chance you might get some pushback, especially if it's an old school realtor. Yeah. And then they also do the seller's disclosure with them as well. Mhmm. You know, there's a 144 checkboxes on there, and that's their job is they get through the seller's disclosure one by one by one.
Do
Steve: sales guys don't do that? Absolutely not.
Nick: We have, we have a great team member in, Mexico, and she she's phenomenal at it. Yeah. So she does that, and, she gets it ready for, dispositions. She also will shortlist, realtors for our disposition team. So she's not going and actually having the conversations.
We have our disposition. Select which realtor
Steve: Got it.
Nick: They're going to work with. So once they have everything ready to list, photos, seller's disclosure, and, notarized AIF
Steve: Mhmm.
Nick: They'll, hand that over with a short list of realtors, and our guys will, select an agent to work with, put the property on the MLS. And, if we need to do any work to the property, we'll we'll do it, you know, as it be an innovation.
Steve: Mhmm.
Nick: If it makes sense, we'll we'll send our contractors and then knock out some work.
Steve: How do you identify the realtors to work with?
Nick: They have to be investor friendly. Right? So you don't want Karen from Coldwell Banker that, you know, has only been working with, traditional listings her entire life.
Steve: Mhmm.
Nick: She's gonna be the one that says, no. What you're doing is illegal, and I know that lady. And I'm gonna go knock on her door and tell her that
Steve: Sounds like you have some, some scar tissue there.
Nick: Oh, plenty. Yeah. Plenty. Yeah. Plenty.
So, yeah, what you wanna look for is, I like eXp Realtors. They're, you know, their conferences, they talk about investing all the time. I also like to see, on PropStream, it's a phenomenal way to find investor friendly realtors. You can see all the properties that have been recently flipped on PropStream and see what agents represented those investors for the flips. A lot of times, those agents are the investors Mhmm.
And they are realtors and investors at the same time, or they're investor friendly to at the at the very least. Mhmm. My team will even do research on all of them. They'll look at their Facebook profiles. They'll do social media research to see what kind of agent they are before making that call.
Steve: Yeah. Reconnaissance team, doing all this for you.
Nick: Important.
Steve: Yeah. Yeah. Okay. So then, the other thing I wanted to ask was, you know, the the PPC, like, that's that's a big part of your guys'
Nick: community.
Steve: Right? So, like, generally, someone says, hey. I wanna do PPC. I rest I say, you know, go to Bateman Collective, go to PPCforce. And they're like, well, I just wanna do it myself.
Mhmm.
Nick: We're gonna
Steve: say, well, Nick's the only guy I know that's talking about it. Yeah. So talk about, like, how are you still doing your own PPC?
Nick: So doesn't really take me any time at all. Yeah. Once you have it set up, there's not any, like, real maintenance work or management that goes into it, unless you wanna scale or you know, I check on my campaigns once a week. It takes me five minutes. Mhmm.
Really, it's just to log the numbers in our company scorecard. Mhmm.
Steve: And as
Nick: long as I don't have to make any big increases in budget, there's not a lot of management. Some I'll keep keep an eye on it. If something's messed up, I'll fix it, but this is not something that takes any time away from the business owner. Yeah. So I love, Brandon Bateman.
Great guy. He's actually in our community as well. Mhmm. But he knows I I preach against agencies, and that's because I've worked with so many agencies throughout my career. And every single time, I had to bring it back in house.
Mhmm. You know, these agencies, they get busy. They will pawn you off to a VA. You know, there's a million reasons why you should not use an agency. Mhmm.
I say marketing is the lifeblood of your business. You don't outsource the lifeblood of your business Yeah. To a third party. They can increase their fees. They can make your life really miserable Mhmm.
If they want to.
Steve: Right.
Nick: So that's why I'm a big proponent of bringing it in house. And I tell everybody, like, I could teach a fifth grader how to do this. I've taught guys that can barely log on to their laptop Mhmm. And get logged in, how to open up a Google Ads campaign and, you know, start getting lead flow coming.
Steve: Yeah. Yeah. How long did that take?
Nick: Not long at all. I mean, it's, it's very common sense.
Steve: Mhmm.
Nick: I think that people get intimidated by it
Steve: Mhmm.
Nick: Because they see all the buttons and the numbers, and it's like, oh my gosh. But listen, if you can pull a direct mail list
Steve: Mhmm.
Nick: If you can run cold callers, you can absolutely run PPC. It's easier. It's absolutely easier.
Steve: Some agencies that are gonna hit you here.
Nick: They will. And guys, also, it's getting easier by the day with all the, the AI and controls that Google is Mhmm. Now implementing. They're trying to do away with, having anybody need specialized knowledge for
Steve: for BBC. Zuckerberg has made that claim. Yes. Right. And he
Nick: already has with the Adramada update that just came out. Yeah. You don't need marketers anymore. Basically, you load up all your creative. You give it the website.
It knows exactly who to put you in front of. And based on your creative what part of the sales journey they need to hit them on. Mhmm. And, that's their step towards doing it. They want you to put a dollar in and then you get a a return on ad spend.
Yeah. And there's no ambiguity to it.
Steve: So you think agencies are in trouble?
Nick: Absolutely. Yeah. They're done. I mean, their their days are numbered. If you go in an agency right now, now is the time to start transitioning out.
Steve: Yeah. Gotcha. Alright. Yeah. So then what are you paying attention to?
We because you're doing a week weekly maintenance. Mhmm. What are you paying attention to? You said, like, you know, as long as these numbers are not out of whack, what what
Nick: do you First thing I look at is cost per lead. Mhmm. Right? That's the most, critical number that you're gonna see in your Google Ads dashboard.
Steve: Mhmm.
Nick: Second number is obviously the amount that you spent. You wanna make sure that you're tracking along with your marketing budget. You didn't have a overspend or you didn't have an underspend as well. Yeah. And then obviously number of leads.
Right? You wanna make sure that you're hitting consistent weekly lead volume targets. That is one of the most important things that I think you guys can really take away from this is making sure every single week you're hitting consistent lead volume targets. You're not getting too many or too little, leads. You can do that.
You will you will have a lot of success. If you have inconsistent lead volume, it's gonna wreak havoc in your business. So those are what I look at in the Google Ads dashboard. Now what really matters and what you guys wanna know is how much money is this actually making me.
Steve: Mhmm.
Nick: So I look at more on a quarterly basis. I look at return on ad spend per campaign.
Steve: Mhmm.
Nick: So how much did I spend on this campaign and how much money came out of it? Yep. And I'm optimizing for return on ad spend.
Steve: Mhmm.
Nick: But weekly, the numbers are amount spent, number of leads, cost per lead. Okay.
Steve: So that's a high level. Yep. And then quarterly, you go more granular and you go campaign level. So you don't go, like, group level per se. Like, you don't go into, like, specific keywords.
I guess, how do you come up with them with the keywords if you're looking at the campaign level?
Nick: You can. So if you're talking about how to, figure out what's getting you the highest return on investment Mhmm. You can look in your CRM. And based on what's closed or what's getting ready to close, you can see not only what campaign it came from, but what keyword it came from, what the user actually typed into Google
Steve: Mhmm.
Nick: To find your website in the first place Yeah. What device they came off of so you could start making, different adjustments based on that data. But I will tell you the biggest thing that I see people mess up on Google is they don't make statistically significant decisions. So they'll, you know, have one bad week of something happening, and they're freaking out and they're pressing they're they're blowing up their campaigns. Right.
You wanna make sure whenever in any marketing that you do, whether it's phone calling direct mail or Google advertising is no exception, that you make statistically significant sound data driven decisions and not go based on emotion.
Steve: Great point. How are you making sure you're spending getting statistically significant, making significant decisions? Like, how are you making sure you're getting that? Because what you're saying makes total logical sense. Right?
Like, we all know you wanna get wealthy, buy low, sell high. Mhmm. We all know this. But you saw what happened last week. Right?
When China and US went to an economic war and people were dumping things. Mhmm. Which makes no sense. But that's what they do. So how do you make sure you're not, like, hitting the abort button or the eject button, too early?
Nick: Great question. So I use a statistical significance calculator. You can go on Google and just type in statistical significance calculator,
Steve: and
Nick: you'll find Neil Patel's got one that you can use. You can put whatever the numbers are in there. They'll tell you based on this, your results are statistically significant or they're not. Or you can just get on chat g p t and hit the microphone button and pry about what you're freaking out about and ask it if it's statistically significant.
Steve: What I love about all these answers is that they're very simple. You're not overcomplicating it. Right?
Nick: Yeah. I think at a very third grade level.
Steve: So, like, they're it's like, you know, you're talking to someone who, we actually had a a a a Brett Tanner here. And we're, you know, we're talking about, like, when you have a problem and you talk to, like, you know, your friends and this is, like, you gotta look at this, you gotta look at that. Right? And you talk to someone that's that's done it. You talk to, like, a billionaire.
Right? And they're like, oh, just do this. And the answer is always so, like, oh, duh. Mhmm. Right?
And it's like the questions I'm asking you because I know you get these questions all the time, is that they're not, like, you don't need a college degree to figure this out. You were saying that you can teach this to a fifth grader.
Nick: Yeah. I'm a high school dropout. I stopped going to school when I was 15.
Steve: Yeah. Yeah. So it's phenomenal what we're talking about. The other thing I wanna hit on is I I don't ever hear people talk about this enough. You talked about, like, making sure you're getting enough leads, but, like, you're saying you're checking the budget.
Are you spending the right amount of money? Everyone freaks out on a over budget. Mhmm. You you blew your budget. You forget about that.
People don't really freak out when you go under budget. But you mentioned, like, this is a major problem.
Nick: I freak out when I'm under budget.
Steve: Yeah. Because we're not gonna say that most people don't. So, like, let's talk about the like, why that's a big deal. If you're a real estate investor with a sales team and you're stuck babysitting reps instead of growing your business, this is for you. Right now, your reps are burning through your expensive leads like their practice numbers.
They're making costly mistakes you won't catch for weeks, and 70% of your potential revenue is walking to competitors because of inconsistent follow-up. That's why over a 130 operators are now using objectionproof.ai to automatically review every single call within minutes, train reps with AI role play sessions, and never miss another follow-up. Stop watching your competitors pull ahead while you're trapped doing manager work. Click the link in the description and book a call with my team to see how we can help you install a self managing sales team this week.
Nick: Because you need to make sure that, you have cons the main thing is consistent lead volume on a weekly basis Mhmm. And really on a daily basis. A big part of sales is controlling lead flow. I've learned this the hard way too many times. In sales, the the elementary sales mind says more leads equals more opportunity, which equals more contracts, which equals more money.
That is wrong. Right? In sales, the more leads that you have, the lower your conversion rate Mhmm. Tends to be. So the sweet spot for what we have found is three to five new leads a day per rep.
Yeah. Right? If you go over that, say you you hit them really hard and on a Monday, guess what? They're gonna be backlogged and it's their conversion rate's gonna be down. Mhmm.
If you start them of leads, then, you know, that's not good either. You have to know based on, your industry and for what we do. I've tested it amongst my company, talks a lot of other multimillion dollar business owners, and they're in the same agreement. Three to five new leads a day is a sweet spot. Don't go more than that, and your conversion numbers are gonna be the best.
Steve: Yeah. Optimal. Yeah. Yeah. As it's a I'm glad you brought it up, the three to five.
Because, like, I've typically heard two to three. But, you know, I I'm also talk to people that are doing, either face to face or or or either strictly face to face or strictly virtual. So, like, two, you're face to face and three if you're virtual. So, it's in line. So the question is, why do you think that is?
Nick: Why do I think that, the diminishing return for increased lead flow, the person that chases two rabbits gets none.
Steve: Mhmm.
Nick: Right there, classic sales mentality is, they've got a lead that's sitting here that's ready to close, and they get a new lead that comes in and a shiny object, and that's their new best friend even though they got a closable deal right here Mhmm. That they could take to the finish line if they would just focus.
Steve: Right. Yeah. So it's, for your business, are your closers only closing, or do they do follow-up as well?
Nick: We have, follow-up, but, your software is starting to make an impact on that, which is really cool. We have dedicated people that do follow-up, but they are responsible after a full sales cycle. So they're responsible from a time a lead comes in to the time that it's under contract. Mhmm. That falls under their department.
Yeah. We do have setters and leads managers, but we let them know, like, they're here to help you, not do your job.
Steve: Yeah. Yeah. And that's the reason why I'm asking because, like, I appreciate you saying that about the our our tool. The what we've seen is three. It's about how many appointments they can run per day.
Right? It's about how many leads they should get. So you're doing virtual. If you can run five appointments a day, then, yeah, like, give them five leads a day. And where we see the the drop off is the follow-up completely dies.
That's why I was asking, like, how much Correct.
Nick: Yes. Follow-up is where you end up losing. As new leads come in, follow-up goes to the back burner.
Steve: Right out the window.
Nick: Yep. And then you wonder why they're, you know, you look at them over on a quarterly basis, and they have a high leaded contract.
Steve: Yeah. Yeah. The, well, we've seen so, like, you know, in Collective Genius, we got, like, some incredible operators. And what we typically see, you know, amongst our clients is about 70% of the revenue comes from follow-up, 30% from new leads.
Nick: It's true.
Steve: So, like, yeah, the if you're pumping them full of leads, that follow-up game basically dies. So yeah. It just I wanna hit that point because, like, obviously, you know that, but I want everyone that's listening to understand the importance of that. Like, you don't wanna have too many you don't wanna have, what's it? You don't have too few leads.
You don't have too many leads, but there's a sweet spot. You guys gotta target over and over again. And then the other thing I I wanna touch on. So we were having dinner the other night. Right?
So Dean Rogers, Stratton Brown, they're in town. And they treated us all up to a nice dinner, which was awesome. And while we're there, I see Brandon again. He's been by your side since I first met you. Talk to me about what Brandon does and what, what does Brandon do, for the company?
What what value does it bring, to you?
Nick: Oh, yeah. I mean, first of all, he's the CEO of my entire company, but he has earned every stripe in the company. Mhmm. So Brandon was actually my intern when I was at Indeed.
Steve: Oh, really?
Nick: Yeah. So I was, you know, pretty good at Indeed, and so they gave me an intern every summer. And Brandon to get an intern. Yeah. It was like a privilege.
Steve: When you
Nick: were at Indeed? I was 26 or 27. You were
Steve: good enough at that age. That intern is pretty awesome.
Nick: So they gave me a summer intern. And, yeah, I'd had interns before, and it was great. But Brandon came along and, you know, he was supposed to just be there prospecting leads for me for Indeed, but he would see me close a deal for Indeed. Then I click over a few tabs to my real estate CRM, and then I would close a seller deal while I was on the clock. And him, you know, 21 years old, he was just, like, enamored with this whole thing of what I was doing with real estate.
I'm like, listen, kid. Don't ask me questions. Just prospect my leads. And he kept asking me questions. I'm like, listen.
Here here's a course. I gave him Sean Terry's course to take. Yeah. I said, take this course and just leave me alone about it. It was kind of my Yeah.
How how I came off. And he I gave it to him on a Friday. He comes back on Monday. He's like, I watched the entire course. I'm ready to send out my first, marketing campaign.
Wow. I'm like, this kid. Okay. So I give him, you know, tell him how to send out his marketing campaign. Lucky lucky lucky gets his, $26,000 deal on his second second phone call.
Steve: And It's easy. This game's easy.
Nick: So I taught him, you know, I I coached him through his first deal in his summer internship. And, you know
Steve: You're both on the clock.
Nick: Oh, we're both on the clock. And long story short, he gets hired from Indeed. He did phenomenal his internship. He works on another team. I don't really see him very often.
We get fist bump in the hallways when we see each other. But, shortly after, I ended up going to real estate full time. And I didn't talk to Brandon. And, like, eight months later, I get a call. I'm like, what is Brandon calling me for?
So I pick up, and he's like, hey, man. You know, I'm making 6 figures a year here, but, yeah, this corporate America thing is soul crushing. Can I come work for you? And I'm like, yeah. I don't really have a position for you.
You can come, you know, be a leads manager for me for $500 a week. My you'd make it 6 figures Yeah. $4.00 1 k benefits, health insurance, HSA, FSA, the whole nine. He's like, let me think about it. Calls you back the next day.
He's like, we meet at Starbucks, and that's how our journey began. But he put himself in credit card debt to come work for me. His mom was going through a difficult time, and he had to take care of her as well. And he came in as a leads manager, taking RVM calls straight to his cell phone with no IVR Mhmm. And never complained, never cried.
He just did the work that I asked of him. And, eventually, he he got promoted from a leads manager to an acquisitions. And then as we've started bringing new acquisitions reps in, he would take them under his wing. And so he became a team lead on acquisitions. Mhmm.
Then he became the director of acquisitions where he oversaw that whole team. He was responsible office. So he did well for that for a period of time. Then I promoted him to the COO of the company. Yeah.
So in 2018, he became the COO after he had earned, you know, his respect all the way there. Then so for three years, I basically groomed him to become the CEO of my company.
Steve: Mhmm.
Nick: And, you know, that's through a lot of, you know, battles, crazy situations. You get to see what somebody's really made of.
Steve: Yeah. They're real character.
Nick: And they're real character. And so, he just impressed me every single time with his judgment, his poise in difficult situations, and, his integrity and his work ethic Mhmm. Through a long period of time. And so he was promoted in February 2021 to the CEO of, Want to Sell Now, which is my real estate company.
Steve: Yeah.
Nick: And he's still the acting CEO to this day. So I'm I'm out of the day to day operations. I have been for quite some time, and our business still continues to to grow. I'm basically on the board. I'll advise him when he needs help.
But
Steve: What would happen to him? Be, like, submitted his two weeks to you right now.
Nick: I mean, I could step back in Yeah. Yeah. And run it. Yeah. Yeah.
Absolutely. And I have, COO, and I've got, directors and people that I can I can move around?
Steve: Yeah.
Nick: But, yeah, we're, yeah, he's a key part of the business, and, I mean, we would we would hate to see him go for sure.
Steve: Oh, I'm sure you would
Nick: hate to see
Steve: him go. Because, like, the other thing too was, I think I was talking to, I was talking to Wensley. Right? And, we were talking something. He was like, oh, yeah.
Like, I was I was mentioning I was trying to get a hold of you. He was like, oh, yeah. I think he's, like, in Antarctica or something. So what the hell are you talking about? So you have this thing of, like, being on all the continents.
Well, how like, you know, having Brandon there is obviously helpful for, for your business, but to allow you to do other things.
Nick: Correct.
Steve: So what is this other thing about, like, you're in Africa, you're like
Nick: Yeah. I've been to all seven continents, including Antarctica. You know, one of the biggest, joys of my life is traveling. Right? So I'm a a really big advocate of anybody getting out there and traveling.
It makes the world a lot smaller. It helps you understand humanity and human nature at a much deeper level. You also are able to think much more creatively when you're in different environments, not your hometown or your normal routines. Mhmm. So I travel.
I take a couple big trips every year where I'll get, you know, out of here, where I'll go to Europe or Asia or Africa or fill in the blank. And, that my core value at the end of the day, why I'm even doing this in the first place is freedom. Mhmm. Like, money, all it is is freedom. Yeah.
And I'm a firm believer that the best things in life are not things. It's people and places.
Steve: Mhmm.
Nick: When you look back at your year, Steve, and you say, man, what was the coolest thing that happened? What did I do this year? There's probably something cool that you did Mhmm. Or, you know, an experience somewhere with somebody. That's right.
You playing pickleball with, you know, one of your closest buddies and killing it in a match or a trip that you took with your family. Yeah. You know, those are the memories that you get. So that's why I do this at the end of the day. And, that was my goal when I started in business was to be able to make this a lifestyle business where I have freedom, and I can go work on bigger and better things.
I never wanted to just be a, you know, real estate wholesaler. I've done well at that, but, yeah, I've I think that God has a bigger plans for me, and I'm continuing to grow every single day.
Steve: Yeah. Yeah. When he told me, like, you're like like, he had to go to Antarctica. I was like, that was that's just the craziest thing ever.
Nick: I loved Antarctica. It was somewhere I think everybody should go. First of all, Antarctica is the the quietest place on Earth. Yeah. When you get there, just the the serenity and the amount of silence is almost deafening that amount of silence.
Yeah. Also, it's a white desert. So I I tell everybody, this is the closest you'll ever feel to being on a different planet. Mhmm. Unless Elon comes up with some cool stuff in our lifetime.
We'll see. So that is really cool. And then Antarctica is one of those, just unique places where it's complete dopamine reset. You know? There's no cell phones down there.
Your closest neighbor is the International Space Station. So, I'm gonna go back. I'm gonna stay longer.
Steve: How long were you there?
Nick: I was just there for it was literally a day. I took a private jet from Cape Town in South Africa. It landed on the ice at 2AM in the morning, and it's daylight out there at 2AM. Yeah. Spent, like, twelve hours there.
Mhmm. Jumped back on a a jet from, the ice in Antarctica and landed back in Cape Town, South Africa. How long
Steve: do you plan to say next time?
Nick: A week. A week? Yeah.
Steve: That's nuts. Yeah. That's cool. So you mentioned you had six girls in the HR department down to two, but, obviously, you've got some big plans. Why else would you have so many people in HR?
What is the vision for what you're doing?
Nick: The vision the reason I even came back, I was living in Mexico. I just moved back to The United States. Last year, my CEO, Brandon, approached me. He said, hey, Nick. I think it's time to put the band back together.
Let's build something. I want you to come back to the office, and let's take this to the next level. I said, listen, Matt. Two conditions. I'll come back.
We're taking this further than anybody's ever taken it. Hands down, end of story. It's the only thing that can get me excited. Number two, we're not doing it in Austin, Texas. We're doing it in Scottsdale, Arizona.
Steve: Yeah.
Nick: So we relocated the office. We look relocated my family, moved out here to Scottsdale. And, you know, we completely pour down our business model. In Austin, it was everybody on the phone, boiler room style sales, in person, and we went to a remote, sales team, which was one of the best things that we've we've done, period. Our, overhead when it came to, salaries, commissions that you have to pay to Americans, especially in these big metropolitan areas Mhmm.
Is eats up a lot in labor costs. Yeah. Then to host everybody in house, you've got a lot of general and administrative expenses with office rent and everything that comes along with it. So let's flip the model. Let's just have our key executives in house.
So I have a beautiful office in Scottsdale, but I just have my CEO, my COO, and my sales director, and myself there. And we manage it's, like, 27 or 28 people right now on our team. And we have a few Americans, but the majority of our workforce is in South Africa.
Steve: South Africa? Yes. What are those people in South Africa doing?
Nick: Everything that you would be doing in a normal wholesale or an organization. Senior acquisitions, dispositions, transaction coordination, fill in the blank.
Steve: South Africa, that's a new one. I hear obviously, everyone knows Philippines. Colombia is big right now. Egypt is really big right now. And first person I heard say South Africa.
Nick: So that's one of the cool things when you travel. You get to see certain things. And when I went to South Africa, I realized very educated workforce here. They speak with a British accent, so it's five IQ points higher when you're talking to the seller. They're hungry, very, very warm people.
Steve: Mhmm.
Nick: And I remember I was like, the I was like, these people would be great at sales. Started doing some research. A lot of other big companies use South Africans for for sales roles.
Steve: Really?
Nick: Yes. So there's certain labor arbitrages that you get. Right? So you go to different parts of the world for different things. Like, if you were gonna hire for sales, you're probably not gonna go to Pakistan.
But if you're hiring for technology job, yeah, Pakistan's a great Pakistan, India.
Steve: Right.
Nick: For sales, you have Latin America, Egypt. South Africa is one of those pockets that I found success with. And, you know, a board certified physician over there makes 3 to $4,000 a month US. Yeah. So when you're able to give them an opportunity that they can make, you know, 3 to $5,000, that's, like, really, really exciting, and they cherish that opportunity.
Steve: Yeah. Yeah. You're gonna act a little different
Nick: Correct.
Steve: Than American will at 3,000 a month.
Nick: Exactly. Exactly.
Steve: So, you've been going all in on AI. Is it how long have you been, like, going down this road on AI?
Nick: Since 2022 when, chat came out.
Steve: Mhmm.
Nick: It's been really the my biggest obsession. Like, I I don't talk about it publicly or anything like that, but, like, if I'm not working, I'm listening to what's going on in AI. I'm on the way here. I was listening to Yance and Wong and talking to the founders of Sequoia Capital and what's going on for their big infrastructure projects and AI factories, and I'm constantly learning about the new tools and the new updates. As a business owner, it is a must.
If you do not embrace technology and, really understand what's happening right here in this period of time, you're going to become obsolete. Yeah. And I I'm aware of that. And so I'm I'm excited, and I'm embracing the opportunities, and I'm just trying to learn and implement as fast as possible. I know enough to be dangerous.
I'm not like, you know, a Sam Altman or anything, but I can yeah.
Steve: Well, no. I think the the the point you're talking about, though, like, going all in because, like, there's a lot of people that say it, but there's not a lot of people that do it. Correct. Right? So, like, they're aware of it.
It's talking point. They're talking about it in masterminds. You're you're seeing Facebook posts about it here and there. But, like, I'll share with you. You're the only person I know that's invested in it.
Or I don't know anyone more invested in AI than you. Right? And what I mean by that is, I am you know, obviously, I got my AI product. We got over a 100 clients now.
Nick: Incredible. Nice work.
Steve: Yeah. Thank you. Yeah. And, the one great honor I have is that I'm I was going out I was flying out to Vegas to speak at Ryan Pineda's event, and I'm on a plane. I got a text from you.
It was like, hey. Like, let's talk. I was like, okay. Okay. Hopefully, something good's happening.
I don't know what this is about. Because, like, we were kinda exchanging conversations, and I was asking to promote my stuff, my sales training stuff. You're like, hey. Look. I'm not using it.
I don't feel comfortable running. I was like, that's fair. Right? So we're kinda going back and forth. So I land.
Right? And I call you up, and you're like, hey. I heard your, your bot. It sounds great. Let's work it out.
I was like, how the hell did he hear about it? Because I kinda haven't shared it with anybody yet. Right? Which is awesome. Right?
Kinda like, you know, things get around. But, you know, people have asked me that, you know, like, is this person legit? Is that person legit? And, you know, when they ask me, is Nick legit? I was like, I know Nick personally.
He's an incredible guy. I don't know his business. I really don't. We don't talk that way. But he's genuine.
I know that. But now that we've been working together, holy crap. Right? Like, the amount of leads you're pumping through, we're looking at it over a thousand leads. Right?
So I don't know anyone more invested in AI because you've just, like, sent everything my system. It wasn't like, hey. Let's test a little bit here. Let's test a little bit there. I'm estimating you pumped $50,000 worth of leads directly into my system.
Nick: Yeah. And we're gonna do a lot more, by the way. Yeah. Because we saw the, the AB test on it. So we're still early in our pilot as of right now on October 25, but the preliminary numbers, it's on exactly on par with humans.
I could share the statistics, but, that's where it's at. And Steve is rapidly improving every single day, every single week. He's like, hey, man. I'm I'm working, you know, all evening. I'm working this weekend to continue to iterate and improve.
And so I see in a very short period of time, this will outpace humans. It already has. In terms of quality, it's it's on par. It'll outpace them on quality within a short period of time. But now I'm very excited because just with the, like, the, you know, 1,100 leads that we've, got through it Mhmm.
It's produced $402,000 in, projected revenue so far. It's got 22 contracts. So now I've I I hit you guys this morning. I said, let's open this up so we can do more with it.
Steve: Oh, yeah. I'm excited for where this is gonna go because this is just the first iteration. Right? Like, you're you are my guinea pig. Because, like, people that have seen me on Facebook post of whatever is like, hey.
You know, on September 2, Labor Day, right, one guy booked sixteen sixteen appointments with AI. What are you guys doing? Because, like, to get an American to work on Labor Day
Nick: Right.
Steve: It's pretty tough. Right? You you got 16 appointments from one day alone. Yeah. So 22 contracts, 400, and projected revenue.
Man, like, it's pretty hard to make an argument to continue paying wages when you can just have AI do all that work.
Nick: Yeah. We're disrupting the entire sales market, and this is not unique to our industry. This is happening across every vertical, across every business. Yeah. And so now we're starting to see, you know, no pun intended, disruptors Right.
With AI come into the space. And, our space is gonna get extremely disrupted over the next quarter. You know, six months and eighteen months, our business will not look the same in twelve to eighteen months.
Steve: Oh, I don't think in six months. I I
Nick: don't either. No.
Steve: Yeah. Like the, so I've I'm actually consulting with a couple of other companies. I mean, like, 9 figure companies. Right? And I'm I'm talking about, like, hey, here's what I would do with this and that.
And the big point of emphasis I'm trying to say with all of them is, like, if you wanna do something, do it now. Because in three months, you're playing catch up. Correct. Because someone else will have implemented it. Correct.
Right? So three months, like, you start this in three months, you're gonna be you're gonna be behind to someone that's already doing it and already appreciating the revenue from it. Right? Which is even creating that larger gap. I was actually, consulting with this roofing company.
And the guy's like, yeah, you know, I'm gonna start doing something in January. I was like and I see, this is, I can't remember what holiday. Maybe it was Labor Day. Yeah. It was Labor Day.
I was like, look. You you you you asked me to jump on a call with I'm jumping on a call with you on a holiday. You're waiting the January? Like
Nick: People's brain can't get around it because the rate of progression is just so blistering fast. You know, this is not we're not in the age of classical computing anymore where you see incremental, you know, 20% increases in efficiency or output every quarter. Right? We're talking about, like, the rate of progression and with the with the way Steve's, you know, progressing his stuff. It's like 80% a week jumps.
Right? And only growing. And by January, you'll be probably making, you know, a 100%, 200% leaps every single week with all the capabilities that you have access to.
Steve: Right now, by my estimation, our AI lead manager is probably is probably better than, like, 90% of other people's lead managers, maybe 95%, but it's not the best. It cannot compete against a Nick or a Steve. Correct. But it's a 100% reliable.
Nick: That's more than worth more than anything. Right? I had one of my top performers quit because she's gonna go become a farmer. Right? She went through a divorce.
She's having a lifestyle change. She wants to become a farmer. I'm like, well, there's a million dollars of revenue right there I gotta go replace.
Steve: Right.
Nick: You know, such a head it's like humans in any business are the biggest challenge. Yeah. The x's and o's of real estate or any industry, x's or o's of, you know, roofers, That's the easy part. It's the the human component that is the challenging part.
Steve: The most unpredictable. Correct.
Nick: And the most expensive.
Steve: And the most expensive. That's true. If you look at your, it's either marketing or wages.
Nick: That's right.
Steve: Those are the two. Yeah. And in talking about farming, actually, well, my my goal is someone's asking me, like, what is your goal? You know, what your company is like, man, I'm hoping to sell. I'm hoping someone, like, will come along and pay me a lot of money for it.
At that point, I'm gonna buy a bunch of Tesla Optimuses, and they're gonna be my farmers.
Nick: There you go. Yeah. You're gonna have you're gonna have, you know, John Deere putting out a lawn deer before long and having having everything optimized and
Steve: Yeah. That's it. I'm gonna have a bunch of robots out there milking my milking my cows and feeding my pigs.
Nick: Hey. It it's gonna happen faster than you think, which is the crazy part.
Steve: It is the crazy part. What was it? Someone was telling me, like, the vision is, Elon's gonna release them at 20 robot.
Nick: Correct.
Steve: Have you heard something like that? Yeah.
Nick: I mean, Unitree's got them for around 20 k. You've got, Optimus robot figure. They're all gonna be around that 20 k mark. And then it's gonna become a race to the bottom as well. I see the price on them coming down, but humanoid robotics is going to be the largest, largest product category of of anything out there, hands down.
Steve: Yeah. 20 k. Like, I'm gonna buy five. Like
Nick: Absolutely.
Steve: Like, the biggest thing and we're gonna hit the the this, your your thing with the magazine. But, like, the biggest thing like, I was talking to Dean, and and I bought this. Like, yeah. Like, I'm buying one for sure. Right?
It's gonna fold my clothes. It's gonna be my house. It's gonna do my landscaping. It's gonna take care of my pool.
Nick: You know, I have a full time live in that lives with me. I've, she's from Columbia. We brought her in, and she lives with us. I was like, man, her days are numbered now. I was like, I'm gonna make them compete versus each other in the house and see who wins.
Steve: Yeah. But then the thing I was the last thing I was like, man, it's gonna help me with meal prep. Alright?
Nick: Like That's right.
Steve: So, now before we get into that, so I just wanna emphasize. Right? So everyone is, like, not paying attention. So 1,100 leads. And the other thing too is, like, when I say, like, you know, I I I can vouch is I'm in the Slack.
Or I'm in there. I'm in that Slack channel with Kyler. And, like, to see you guys are running a machine. I haven't seen anything like it. Now I'm not in a whole bunch of people's Slacks, but I'm in yours.
And it's crazy to see, like, your guys are checking in, checking out, updates on notes immediately. I mean, the fact that they're posting in and out for five minute breaks, like, what is going on here? Like, it's Kyla cracking the whip, but you've got professionals in there.
Nick: Correct. Right?
Steve: And I was like, it was very eye opening because I wasn't expecting that. Right? I was like, okay. I'm gonna go into Slack. I'm gonna see, like, alright.
I'm gonna post the updates, you know, like, seller answered the phone, call is being forwarded, here's information from the call. Right? I was like, that's that's all my goal was. Like but when Kylie invited me, he's like, holy crap. Like, this is a machine.
So, like, kudos to you for doing all that.
Nick: Appreciate that, man. I think for everybody listening is you should be working to build a machine. Yeah. You know, it's your job to build a machine that can run with or without you because, you know, I say, like, if you can't leave your business for a month and come back with more money, you don't have a business. You have a job.
Right? So, it's important you you know, right now, humans are the most important part of the equation.
Steve: Mhmm.
Nick: They'll hire great people, and, you put good systems and processes in, and that will take care of you and your family and allow you to go live the life that you want.
Steve: My name is Lance McCann.
Nick: I have recently switched in sessions with Ian Ross. Those conversations with Ian has made me $50,000 in the past two deals that I've had. I was able to renegotiate, go back and renegotiate the original purchase price, a whole deal, and I saved $40,000 and I got another $10,000 off my other deals. Calling Ian to give him a chance to what we're ready.
Speaker 2: If you like what you just heard and would like similar types of success, text close to 33777, and we'll see if you qualify to join objection proof selling. We're taking good sales reps, and we're making them objection proof.
Steve: Absolutely. Yeah. So then the other thing that's been very, very interesting is your, your you went to a photo shoot?
Nick: I did. Yes. So
Steve: Talk about that.
Nick: So, came back in The United States in January. In 2023, 2024, I haven't really talked about this publicly either, but I was having a lot of health issues. I I was
Steve: having know that.
Nick: Yeah. It was, it was strange. I had I'll just be sitting here, you know, normal, and then my resting heart rate would go up to, like, one seventy. My blood pressure would shoot up to, like, 200 over, like, you know, one forty. And I'd of course, I would go to the emergency room, and they did all kinds you know, I went to the emergency multiple times because I had this episode the same episode recurring.
So saw top cardiologist, did every single test imaginable. Heart's fine, couldn't figure out what's going on. It was a very scary time. Like, it was during this period. Like, I didn't wanna fly.
I didn't wanna, be anywhere where I was basically more than fifteen minutes from a hospital.
Steve: Oh, yeah.
Nick: And so, you know, my workout suffered. My health suffered. I put on, you know, 30, and, I got to the bottom of it. I did some in-depth blood work and DNA test and, also found out on my own recognizance that my I had Lyme disease when I was a kid, and it was in remission, and it came back on me. And when the Lyme's came back, it Lyme's is a it attacks your central nervous system.
Steve: Mhmm.
Nick: So if you anything can trigger, like, a flare up of your heart rate going up. So the Lyme's, really was the catalyst, and I found out that I my Lyme disease came back. And long story short, I got on the right medication to put my Lyme disease back in remission.
Steve: Mhmm.
Nick: But I was still thirty pounds overweight. I was kinda shell shocked from going through all of that, and I needed to get back on top and regain, you know, my my confidence and my my body again. You know, throughout my entire life, I've always been in the gym. When I was in my early twenties, I competed in, you know, MPC, you know, all of that men's physique. I, went to nationals.
And, so to be looking in the mirror, I was like, yo, it's time to do something serious. And so my personal trainer, he was like, let's get you to do another show. And I was like, I don't really wanna do another show because it's a very just there's not really a reward for that. You know? And he's like, well, he's been on the cover of men's fitness twice.
Steve: Mhmm.
Nick: Your trainer? My trainer. He's one of the youngest IFBB pros, of all time, and so he's been on the cover twice. And he came up to me, and he's like, what if I were able to to pitch you to the magazine? I was like, yeah.
Try it. Whatever. I didn't think anything of it. Two days later, he's like, hey. They they responded.
They said, yeah. Get ready by July 26.
Steve: Oh, they give you a deadline.
Nick: Yeah. So be be in be in Orange County, July 26. There you're booked. And so that started the clock.
Steve: Photo shoot, but you haven't made any commitments to being in that condition?
Nick: No. No. I mean, I was back in the gym and, you know, doing what I could, but, I got the notice that it was time to start training for a magazine cover in late February. So Alright.
Steve: So the clock's good. So you got five months.
Nick: Yep. So five months, was all I needed. I went and just did all the normal stuff that you would do when you're training and competing for a show or any other event. You know, I was in the gym, five days a week lifting, cardio every single day for at the end, it was pretty brutal. I was doing, forty five minutes in the morning, forty five minutes in the evening, and I was only eating 860 calories.
Steve: A day?
Nick: A day. Towards the end.
Steve: Man.
Nick: My I kept getting cut. My coach had me at started me at started me at 2,200 calories, 1,800 calories, 1,200 calories. And then for the last six weeks, I was at 860 calories, like, less than a Victoria's Secret model. And still training. Still doing an hour and a half of cardio, you know, two a days, and working full time and being a husband, father, all of it.
You know? So, it that was a huge transformation, though. I went from thirty pounds overweight at about 20% body fat down I was I started at one ninety five, and I got all the way down to one sixty five at 7% body fat.
Steve: So Yeah.
Nick: Now I'm I'm right where I wanna be. I'm, you know, not at a competition, but I'm a hundred percent seventy, pounds, and I'm right now sitting around 10% body fat, which is maintainable for me.
Steve: You're not gonna do the 800 calories a day?
Nick: If I do another show, yeah. I mean, if I do another photo shoot, the they already asked me if I if I wanna come back next year. So I'm deciding.
Steve: Did that affect, I because I know you're you're in the owner's box now. You're not in the day to day. Mhmm. But, like, did that affect, like, mental clarity? Did that affect being a father?
Did that affect being a husband work, you know, 800, 900 calories a day?
Nick: Yeah. I was just, I mean, tired, irritable. My wife knew, like, during the last, like, four to six weeks, she's like, listen. Just go to bed. We we don't need to hang out tonight.
It's alright. I was like, thank you. I appreciate it. She was very supportive and understanding and, but I think I functioned okay. I think the when I got cut down 800 calories, those first, like, three or four days were hard, but your body adapts to anything that you do.
They're like week two, three, four. It wasn't fun, but, I knew there was an there was end in sight. There was a date that I had to look forward to. And I had a month long European vacation planned after that. So I was like, I just need to get to this day, and then everything gets better.
Steve: So finish line.
Nick: Yeah.
Steve: Yeah. So your personal trainer's here?
Nick: Yes.
Steve: Alright. Did you have to do anything else? Like, because I know, like, right now actually, before we talk about the the, anything else you're doing, tell me about Lyme disease and it flaring up. I was actually on a conversation with, Tyler Austin, I think, last week because we're working on some other stuff together. Trying to get our AI into his system as well.
I was talking to Tyler, and he had an issue, I think, last year. Right? And as we're talking about, I was like, man, you got him. You got Joe, Joseph Dillon. Right?
You got, I think, Gabe Garcia in in Florida. And then you got, Gary Harper. You got, Tony Javier, Brian Blankenship. And it's it's it's either, like, Lyme disease or, like, toxic and Billy Ross. Right?
Like, it's just I know more people that had these things that are not traditional, like, not easy to test, whatever, and their body just breaks down. And I was when we're talking about, I was like, is it because we're entrepreneurs, or is it just because we only know entrepreneurs? Right? Like, what is it? Is it like being a business owner just, like, breaks you down physically, which causes these issues?
And, like, other people have Lyme disease, but it's not as big a deal, or is it just it's it's just because we just know people that have it? So
Nick: Well, I mean, we hang out in entrepreneurial circles, so that's the majority of the people that we talk to. But, like, look at Avril Lavigne. It completely destroyed her career.
Steve: Oh, I didn't know that.
Nick: Yeah. She's debilitated. Like, she couldn't even get out of bed. And, she was misdiagnosed for years, and she stopped making music, for a very long time, and it almost, like, took her out. And she's got a whole book about it and everything
Steve: now. Okay.
Nick: But, I had it really bad when I was 12. It went undiagnosed. Mhmm. That's when I was I was diagnosed when I was 12. But it was so bad when I was 12.
My face went paralyzed. I had what's called Bell's palsy. Mhmm. My joints would swell up like elephantiasis, and, like, they would have to drain my knees and my elbows. It was nuts.
And then they finally found out that I had juvenile rheumatoid arthritis, but I had Lyme disease. And so they had to do, like, a a really intense intravenous, like, HICC line. There's a whole mess, but they cured it. And then I never thought about Lyme disease ever again. Mhmm.
Steve: I thought
Nick: I was cured, and it was done. Mhmm. But I came to learn that Lyme disease, you are never cured of it. It just goes into, like, a remission state. Yeah.
But if you get a, cold or something, you have a suppressed immune system, it can flare back up. Or if you have a lot of stress, which as entrepreneurs, we deal with a lot of stress constantly.
Steve: Mhmm.
Nick: So it can it can come back on you. But, I think that stress is definitely a silent killer as well. Mhmm. You know, stress kills more people than bullets. Right?
And so as entrepreneurs, it's very important that you have good stress management and coping skills.
Steve: Mhmm.
Nick: Because if you got, bad stress management coping skills and you got something like Lyme disease, it's you're done. Yeah.
Steve: That combo.
Nick: Correct. So, yeah, just just make sure you're getting your blood work done, taking care of your health. Yeah. The man that, was the adage is if you the man that's got a the healthy man's got a thousand wishes, but the sick man's only got one and that's to get better. Right?
So you don't have your healthy none of this stuff matters.
Steve: Right.
Nick: Yeah.
Steve: So let's talk about the the things you had to do routine wise. Right? Because, I mean, obviously, the working out, the the limiting consumption. Mhmm. But, like, did you do supplements?
Did you do, like, monthly blood work? Like, what is that routine like?
Nick: Yeah. So the the core foundation of it is going to be your, diet and exercise. Right? Like, that's 95% of it right there. So in terms of, like, workouts, five days a week, in terms of lifting weights, doing legs twice a week.
Why legs twice a week? Because your legs are the biggest muscles in your body. Mhmm. And it requires the most amount of energy for your body to be able to repair that amount of muscle tissue. Mhmm.
So it throws you it jacks your metabolism through the roof when you do legs. So if you're trying to lose a lot of body fat, do more lower body.
Steve: Yeah.
Nick: Right? And then we would do, you know, a combination of your typical bodybuilder split, you know, chest, back, arms, and, shoulders, and that's, that's it. But when we're doing these workouts, it reminded me of, like, high school football. Like, we are pushing really heavy every single set in between when you're resting. You're trying not to puke.
I mean, we're doing heavy compound movements.
Steve: Mhmm.
Nick: And, it's, is is grueling. Yeah. I think that people underestimate how hard they actually push in the gym. I I go beyond where most people can go. I go to a crazy crazy place.
I think all entrepreneurs are a little crazy. So push yourself hard in terms of the weights. And then cardio is just cardio. Just keep it easy on the cardio. You know, incline, treadmill, or stair mill.
And, I would encourage everybody to at least get, you know, thirty minutes in at the end of each of their workouts to start, and then you can dial it up if you need to.
Steve: But, like, what about, like, peptides, testosterone? Yeah. Like, did you put, and then and how often we do in blood work?
Nick: The blood work, I do quarterly. Mhmm. So I'd still continue to blow blood work quarterly. Testosterone, yeah, if you're a male over 35, make sure you're getting your testosterone levels checked. Yeah.
It'd be hard to lose body fat and gain muscle, if you've got low testosterone. So I was prescribed testosterone then, in terms of peptides that I took, Retritrutide, was really good for me. It helped me, lose a lot of body fat. Tesamorelin is another, one that's gonna help you lose visceral fat. BPC one five seven with TB 500 is good because you're beating yourself up in the gym and your calorie depleted, and so your joints hurt, like, you know, that helps with recovery.
And, that's it.
Steve: Yeah. I did a lot of the PPC one fifty seven and TB five hundred when I was, when I tore my Achilles.
Nick: Mhmm.
Steve: So I don't know if it did anything, but I was like, there was I have friends like, hey. Like, if you're repairing, important issue, stab yourself with this. Like, alright. I mean, what can it hurt? Right?
Like, I did the research. What's the downside? Couldn't find anything to hurt. I'm just gonna stab myself with this thing for a couple months while I'm recovering from ruptured Achilles.
Nick: Yeah. I mean, I don't like, the peptides, I don't know if they really help. I know the testosterone
Steve: Mhmm.
Nick: Helps. It's a hormone. But, really, again, it's just a freaking just diet and exercise. Get that right before even worrying about the rest of the
Steve: Yeah. So. Yeah. And then, see here. What else we got here?
Oh, so I was checking out, your website. Some figure cartel, and kinda crazy the the testimonies you got there. I was looking at it. Right? You got Ben Tawaf who's been on the show.
You got, Victor Heredia is always a great dude. Omar Lopez, he's in our, AI program right now. But you got crazy testimonials. Why do you think that is because there's a lot of people that, like, you know, like, teach this, teach that. Like, why do you think you you have this, this this, ability to get this kind of success for people?
Nick: We care. You know, that's the biggest part of it. But that's one of the biggest things that I'm proud of. Like, I'm more proud of the fact that we've helped over a 100 business owners, get 7 figure businesses Mhmm. Than I am even about my own company.
Yeah. Like, I know you have a goal of creating a 100 millionaires. Like, how amazing, you know, is that feeling? And so that that is really, like, where I get fired up. I'm more fired up about helping my community Mhmm.
Than I am sometimes about, like, helping myself, which is Yeah. Which is crazy. But I love seeing members succeed, and I just can't help but, you know, wanna pour into them and help them because I've been through so much crap. And, you know, a wise man will learn from his mistakes and a brilliant man will will learn from another man. And I've been blessed to have people like Sean Terry and, you know, even Carlos and Donnie Ruffin, they've poured into me and my career.
And so to be able to reach back and help another entrepreneur and watch them, transform is, is very rewarding. So we don't hold anything back either. Mhmm. The same way that we're talking right now is the same way I talk to every single I treat everybody the same. I don't care if you're the janitor or the CEO.
I'm gonna treat you the same. And so I give all my members, my attention, my respect, and, you know, I really just tell them, like, exactly what I would do in their position.
Steve: Yeah. And I had a chance to overhear some of that too because, like, you're you're in Scottsdale now. Right? Mhmm. So I drove out to have lunch with you, checked out your new office, which is awesome.
And you got it's funny. It's like you got Cardone in his classroom over there. Right? But, like, it was cool to to to see it. But not only that, when I was hanging out, like, you know, you're wrapping a call.
I was like, man, like, Nick cares. Like, he's he's in it. He's not saying, like, oh, I don't know. Maybe just he's like, you, like it sound like you're rolling to your sleeves. You're ready to do the work for them.
You couldn't.
Nick: Mhmm. Yeah. Sometimes I want to. I just wanna reach through the screen and
Steve: Like, just do this. Just do this. And it's Right. But so it was really cool just to see how much you care about it. And then, again, I just wanna say, as as a person, as you know, working with you as a vendor, like, the investment you've made, you know, like, into, helping me refine, I I cannot be more grateful.
Like, I know I said this to you on on Wednesday last week, but, again, just wanna emphasize here, you know, for everyone, the gratitude because I can't, show that our stuff works unless someone's willing to, like, put trust in us. Right? And you're the only one that's like, alright. Not only am I gonna spend a lot of money, but I'm just gonna give you all the leads, and we'll just see where it goes, and we're gonna a b test. Like, like, a true marketer.
Right? Mhmm. I'm gonna a b test it. Right? After thirty days, it was not as good as the humans.
Like, sorry. Right. Right? But if it was good, then, alright. Let's go.
Like, let's let's see how far we can take it. But, so, yeah, I just again, I wanna emphasize, the the immense gratitude I have about that. And then, guys, we do have, our own AI youth channel. So if you guys wanna check out what stuff we're doing well, listen to the calls that our AI is doing. Go check out that YouTube channel.
It's gonna be in the description on YouTube, iTunes, Spotify. And then, I wanna talk to you about, you know, like, where do you see this going now. Right? Like, you came back it was January. Right?
Nick: Mhmm.
Steve: It's only been, like, ten months. But you came back with a mission, and you're gonna be the biggest, baddest, operator in this space. How's that going, and where do you see this going in 2026?
Nick: Yeah. So look at our industry right now. You've got a lot of different things that are happening. You have AI disrupting the space. You have NAR disrupting the space.
Right? Regulations coming down almost every single week right now. So how do you, as the operator, be able to use that to your advantage and stay ahead? Mhmm. Well, you can't beat these forces.
You have to join them. Okay? Us as wholesalers, we're not gonna be AI, and we're not gonna be in AR. Okay? Just forget about it.
So you better you better embrace it.
Steve: Yeah.
Nick: So what am I doing as an operator to be able to get an unfair advantage and get out ahead of the pack? Mhmm.
Steve: It's a
Nick: couple different things. One, I'm in I'm investing my time, energy, and resources into AI. I'm not scared to r and d into my business and try things. And you as operators, you need to be embracing new technology and r and d into your business and learning rapidly. Number two, NAR is going to put, a lot of restrictions on wholesaling.
I don't know how it's gonna all end up shaking out in the end, but I know, it is going to make it very difficult if you're just trying to do your typical assignments or innovations. So what is that, put the opportunity on? It's going to be on actually buying properties.
Steve: Mhmm.
Nick: So how are you going to actually be able to buy enough properties to sustain your business to grow and have an unfair advantage. Well, like, right now, we're creating a fund.
Steve: Mhmm.
Nick: The fund that we're doing is to buy more assets, quality assets, quality rental properties, and also be able to give our investors a preferred return through participating in the novations and the, flips that we do.
Steve: Mhmm.
Nick: So we're, rolling out our funds soon to be able to allow outside accredited investors to participate in these returns. And I can tell you from, the bottom of my heart is that in the next ten years, the way that everything is being disrupted, the only people that are gonna win are gonna be entrepreneurs that own businesses and people that own assets like real estate and other hard tangible assets. Yeah. So if you don't own assets or businesses, you're done.
Steve: Yeah. It's, I posted something on social media this past week, and, I think it triggered some people, which is kind of the goal. Like, I wanted to, like, kinda, like, poke the bear a bit, but I think people aren't paying enough attention. It was basically the image was, like, robots giving humans money.
Nick: It's gonna be that way.
Steve: Yeah. Like, alright. Here's your allowance for the week.
Nick: Let me tell you a funny story. I've already become obsolete. So if you guys go follow me on social media, Nick Perry, REI Mhmm.
Steve: All
Nick: of my content is not the real me. It is the clone version of me.
Steve: Yeah.
Nick: And when Steve sends me the raw of this, I'll probably turn this into a AI clone set. And the craziest part is is that, I've done the side by side comparison, the real Nick versus AI Nick, just I did, like, your leads manager versus my humans. Yeah. The AI Nick outperforms the real Nick by 470%.
Steve: Really? Yes. 470%.
Nick: It's 470% better at get at content than I am. So that was kind of a kick in the gut. I'm like, well, man, the the real the real world likes my vibe better than they like me, but who cares? Yeah. I don't care about being right.
I care about being rich.
Steve: Yeah. So Yeah. Oh, I love that. So, what was it? It was Nick Perry, r e I?
Nick: Nick Perry, r e I, on, Instagram. That's where you can find me the most. I'm on all the different channels. I'm putting out more stuff on YouTube, but, reach out to me there. I'm on there more than I should be.
Steve: Yeah. And then, if someone wanna find out more about seven figure cartel, how do they do that?
Nick: Yeah. Just book a call with my team. We talk shop, figure out where you're at right now, where you're looking to go. It's invite only. So, you know, if you're a good fit, then, you know, we'll see you see you on the inside.
But, in that my link in bio, they can find, the more information about everything that we do.
Steve: Yeah. So, last question before we go to last thoughts is, you know, obviously, you're very passionate what you're doing. You're doing nationwide. You're you're you're crushing you're you're leading for your, you know, your your community and so on. Why is what you're doing so important to you?
Nick: Because I believe that where we are right now, it opens up the doors for a lot bigger future opportunities. Like I talked about earlier in this show is that I don't intend to be a real estate wholesaler and, like, coaching a community my entire life. Think that God put me on this planet for a lot bigger and better things and that I'm very blessed for the opportunities and where I am right now. But what's going to happen is, you know, things are gonna change. And I could see, you know, myself turning into, you know, an asset manager for, you know, a decent sized, you know, hedge fund.
Like, have a have my own hedge fund, be able to maybe participate in, you know, building something that impacts the world in a major way through artificial intelligence, and growing growing in a more big way. My my biggest thing is a couple million dollars more or whatever, that's not gonna change my life. What's going to change my life is the amount of people that I help and the impact that I have. Yeah. Yeah.
Steve: That's very, very powerful. So wrapping up here, are there any last thoughts that, you know, we haven't covered that you wanna make sure the listeners walk away? Yeah.
Nick: I think that what it really comes down to is is great at the end of the day. Again, look at my story. I'm a high school dropout. I grew up a screw up. I didn't have anything handed to me.
You know? And, through just tenacity and hard work and getting continually 1% better every single day, wanting to learn every single day, taking in new information, and trying to get better in all areas of life, that's how you end up winning the game.
Steve: Yeah. Yep. It's really simple. It might sound cliche, but it's the absolute truth. I mean, it's in line.
We're saying, like, if you're just consistent.
Nick: They show up. Best thing my mom ever told me, she said, half the battle's just showing up Yeah. Every day.
Steve: Yep. Yeah. Because not everyone can, and you see it right
Nick: now. Correct.
Steve: Alright. Well, I appreciate it. Thank you so much.
Nick: Man. Thank you for having me on. Appreciate it, Steve.
Steve: My pleasure. Thank you guys for watching. We'll see you guys time. Steve
Nick: train. Jump on the Steve train. Disrupt us.
