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Marketing & Lead Gen
Marketing strategies, lead generation tactics, branding, and digital marketing for real estate.
28 episodes
1:12:001 In 4 Motivated Homeowners Reach Out To Us Before Selling
James Harkless of Property Leads shares how his company generates high-quality motivated seller leads for real estate investors, with 1 in 4 homeowners reaching out before selling. He discusses his journey from construction to building a successful pay-per-lead business, innovative features like live transfers, and quality control methods that achieve 25% title transfer rates.
1:29:47From Living In My Car To Buying Houses Nationwide - Nick Perry's Story
Host Steve Trang interviews Nick Perry of Seven Figure Cartel about his journey from homelessness to building a nationwide real estate wholesaling business. Perry shares his contrarian approach to doing deals nationwide, early adoption of novations, and aggressive implementation of AI technology that has already generated over $400,000 in projected revenue from 1,100 leads.
1:40:52How Investors Use AI To Double Their Lead Flow
Steve Trang interviews Brandon Bateman from Bateman Collective about how real estate investors are leveraging AI and automated bid strategies to double their lead flow. Bateman shares insights from his industry survey of 70 investors, revealing surprising data about marketing channel performance and how proper lead sculpting with Google's AI can dramatically improve PPC results.
1:46:59How Ben Hoang Built A Million Dollar Business In High School
Ben Hoang shares how he built a million-dollar marketing agency while in high school, starting from cold calling in his father's closet after his parents' divorce created financial stress. He discusses the transition from social media management to paid advertising for wholesalers, the importance of finding quality mentorship, and the raw realities of entrepreneurship that social media doesn't show.
1:36:24How Adrian Hernandez Went From $350K As A Realtor To $7MM A Year As A Wholesaler
Steve Trang interviews Adrian Hernandez from My Home Sold about his transformation from a $350K/year realtor to running a $7M/year wholesaling operation. Adrian shares how he shifted from outbound to inbound marketing, brought marketing in-house after losing $350K with agencies, and emphasizes providing multiple solutions to homeowners rather than just traditional listing services.
1:25:23How to Run A 7-Figure And An 8-Figure Company With 6 Kids And Not Burning Out
Host Steve Trang interviews Jason Lewis about running multiple seven and eight-figure businesses while being present for his family of six kids. Lewis shares his journey from real estate investing to building Creation Utah (7-figures) and Investor Machine (8-figures), emphasizing how hiring the right COO transformed his life and allowed him to focus on being a visionary while maintaining work-life balance.
1:13:54What $1.3MM Dollars A Month Buys You
Steve Trang interviews Tony Javier about how his company manages $1.3 million monthly in TV advertising for real estate investors. Tony shares insights on TV marketing effectiveness, lead management best practices, and how he built automated businesses that sustained him through a serious health crisis.
1:31:38How to Build a Remote Business in 2024
Steve Trang interviews Esteban and Omer from Remote Latinos about building successful remote businesses in 2024. The guests share their journey from engineering and high-ticket sales to creating a marketplace for Latin American talent, discussing lead generation strategies, remote team management systems, and the importance of culture in distributed teams.
1:34:24How He Generates Over A Million Dollars In Real Estate Leads A Month
Steve Trang interviews Keith Sant, an SEO expert who generates over $1.5 million worth of real estate leads monthly through search engine optimization. Sant shares his journey from college graduate to SEO specialist, explaining how he transitioned from flipping houses to wholesaling after a costly flood experience, then discovered his passion for SEO over direct sales work.
44:24How Millionaire Real Estate Investors Use PPC Differently
Host Steve Trang and PPC expert Brandon Bateman discuss the three key principles that separate high-performing real estate investors from struggling ones when it comes to PPC lead acquisition. Bateman shares data-driven insights from analyzing top-performing clients who achieve 15:1 leads-to-contract ratios, revealing why traditional cold calling approaches fail with PPC leads.
1:22:46How Andrew’s Generating 3,500 SEO Leads Every Month
Steve Trang interviews Andrew Collaggi from Property Leads about generating 3,500 SEO leads monthly through strategic digital marketing. Andrew shares his journey from Navy software engineer to successful lead generation company owner, revealing specific SEO tactics, pay-per-lead strategies, and why brand traffic is crucial for Google rankings.
36:58Here’s the Secrets to PPC the Experts Don’t Want you to Know
Host Steve Trang continues his PPC masterclass with Brandon Bateman from Bateman Collective, diving deep into lead quality optimization secrets. Bateman reveals advanced strategies like lead sculpting, offline conversion tracking, and portfolio bid strategies that most agencies don't implement. Listeners learn how to improve lead quality while reducing costs through proper ad copy alignment, conversion tracking refinements, and data-driven optimization techniques.
1:01:34Here’s What You’re Doing Wrong in your PPC Campaign
Steve Trang and Speaker 1 dive deep into PPC location targeting and budget strategies for real estate investors. They explore the critical differences between local versus national targeting approaches, explain why location is the product in real estate marketing, and provide specific tactics like satellite imagery targeting to optimize campaign performance.
52:33You Can’t Do PPC Without Doing This!
Steve Trang and Brandon Bateman from Bateman Collective explore the foundational mechanics of Google Ads and PPC bidding strategies. Bateman explains how Google's auction system works with tens of thousands of data points per user, the advantages of automated vs manual bidding, and why understanding traffic valuation is more important than keyword position.
58:54What is PPC and Why Real Estate Investors Use This to do More Deals in 2024
Steve Trang interviews Brandon Bateman of Bateman Collective about the fundamentals of PPC marketing for real estate investors. Bateman explains the differences between inbound and outbound marketing channels, why PPC generates higher quality leads than cold calling, and provides comprehensive benchmarks including average cost per lead ($220) and leads per contract (15). This is the first episode in a six-part PPC masterclass series.
1:24:54How to Buy Properties Penny to the Dollar
Logan Fulmer returns to discuss his evolution from deal-focused wholesaler to company owner managing five business lines and 20 employees. He shares specific strategies for acquiring distressed properties with title issues, tax liens, and foreclosure situations, demonstrating how to buy properties at significant discounts through systematic legal processes and partnerships.
1:33:05The Marketing Channel Everyone is Overlooking
Drew Carroll from Lead Zolo discusses the overlooked marketing channel of YouTube advertising for real estate wholesaling. He shares how his company generates over 10,000 leads monthly by running nationwide campaigns and using AI-powered targeting, explaining why ads magnify rather than fix businesses and the importance of proper messaging and avatar identification.
1:55:56How To Hire The Right Person
Amanda Dean shares her 20-year journey building a real estate company from 20 to 250+ transactions annually, emphasizing the importance of hiring A-players over quick fixes. She discusses the evolution from working IN the business to ON the business, the critical role of documented processes, and why sustainable growth requires the right people in the right seats rather than scaling for scale's sake.
1:48:46How to do $1MM in Net Profit in 1 Month
Steve Trang interviews Jesus Toledo from 80/20 REI about how his company helped a client net $1 million in one month using advanced data strategies. Toledo shares his journey from ecommerce and poker to real estate, explaining how data stacking and AI-driven lead generation can dramatically improve wholesaling results.
1:28:10Brandon Bateman. $50MM In Wholesale Fees From PPC, Facebook, and SEO
Brandon Bateman from Bateman Collective shares how his clients generated $50 million in wholesale fees using PPC, Facebook, and SEO. He reveals advanced strategies like lead sculpting, data aggregation, and machine learning optimization that have helped improve lead quality by 77% despite market shifts.
Audio Episode
$1.2MM+ Revenue by Driving for Dollars Virtually
Anthony Pappas, owner of Mavro Properties, shares how he generated $1.2 million in revenue by virtually driving for dollars focused on land deals rather than houses. He discusses his journey from plumbing to real estate, the challenges of scaling his business, and his unique approach of finding builders first then sourcing land to match their needs.
1:31:475x Your ROI + What’s New In PPC (pay-per-click)
Steve Trang interviews Brandon Bateman from Bateman Collective about the latest developments in pay-per-click advertising for real estate investors. Bateman reveals that Facebook ads delivered a 5x ROI for Trang's business in 2021, despite initial skepticism, and explains why Facebook is consistently the highest ROI channel across their 80+ markets. The episode covers advanced PPC strategies, nationwide marketing approaches, and the critical operational changes needed to succeed with digital leads.
1:23:52$3.4M in Revenue. $1.4M from PPC alone. Cody Hofhine and Brandon Bateman talk about how to add digital marketing to your business.
Steve Trang interviews Cody Hofhine and Brandon Bateman about scaling real estate wholesaling through digital marketing. Hofhine shares how he generated $3.4M in revenue with $1.4M coming from PPC alone, while Bateman explains the strategies behind managing $50M in annual digital marketing spend and the differences between PPC, Facebook ads, and SEO for real estate investors.
1:12:43Michael Fitzgerald Shares How He Went From Bandit Signs to 100s of Doors and Running a Fund
Michael Fitzgerald shares his journey from living in a one-bedroom apartment to building a real estate empire of hundreds of doors and running the Dream Fund. Starting with bandit signs and creative financing deals, he demonstrates how resourcefulness and consistent action can overcome any financial limitations in real estate investing.
51:05Max Cash Offers and How We’re Adjusting to the Changing Landscape
Steve Trang and his business partner Max Jimenez discuss how Max Cash Offers is adapting to uncertain market conditions by dramatically lowering offer ranges and emphasizing certainty over price. They share specific strategies for buying deeper, targeting out-of-state owners, and positioning for opportunities while many competitors freeze up.
1:08:25How Brent Moreno and Adam Johnson earned $1.2M in revenue last year on just a $20k ad spend!
Steve Trang interviews Mississippi real estate investors Brent Moreno and Adam Johnson about how they generated $1.2 million in revenue on just $20,000 in ad spend. The duo shares their relationship-based marketing approach, creative deal structuring techniques, and how they built a referral network through community connections rather than expensive online advertising.
47:52How Jared Vidales Earnes $250,000 Per Month on $25,000 in Marketing Spend
Steve Trang interviews Jared Vidales of Highest Cash Offer, who explains how he generates $250,000 monthly on just $25,000 in marketing spend through systematic wholesaling operations. Vidales shares his journey from failed house flipping to building a scalable acquisition business with 30 cold callers, 5 acquisition specialists, and data-driven processes across Phoenix, Vegas, and Houston markets.
49:23Andrew Lebaron Shares How He Nets $150000 per month Through Branding
Andrew LeBaron shares how he generates $150,000 per month through wholesaling and runs four additional businesses with virtual assistants. He discusses his transition from direct mail to social media branding, building relationships through storytelling, and scaling operations with overseas VAs while maintaining a focus on serving others.
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