Robert Wensley Shares How to Scale to $1 Million Dollars+ a Month in Assignment Fees 🔥

Steve Trang: Hey, everybody. Thank you for joining us for today's episode of Real Estate Disruptors. We got a special episode today. We have Robert Wensley with Investor Lift. And Robert flew in from Northern Virginia to talk about how he's helped multiple wholesalers scale to 7 figure months.

And we have a huge announcement today. So please watch the whole episode to hear what we're announcing. If this is your first time tuning in, I'm Steve Trang, sales trainer for some of the top wholesalers in the country, and I'm on a mission to create 100 millionaires. One question I get all the time is how do I become one of the 100 millionaires? Information on this podcast alone is enough to help become millionaire in the next five to seven years.

If you will take consistent action, I promise you will become one. If you wanna get there faster, send me a message on Instagram, and we'll see if we can help you. And if you get value today, please tag me from below. Share this episode right now. That way we can all grow together.

And this is a live show, so please ask your questions for Robert to answer.

Robert Wensley: You ready? We're gonna break the Internet.

Steve: We're gonna break the Internet.

Robert: Let's go. Change the game. Alright. Live up to the name real estate disruptors today. Oh, definitely gonna change

Steve: the game.

Robert: Oh, Hell, yeah.

Steve: So the first question is, what got you into real estate?

Robert: Good question. Actually, to answer that question, I think it's better to back up a little bit to, talk a little bit about what I was thinking about doing before real estate.

Steve: Yep.

Robert: I wasn't originally planning on being in real estate. I remember when I was growing up, I had a friend's dad who, like, had, like, Ferrari, Lamborghini, like, the first Nissan GTR ever in Canada.

Steve: Oh, those GTRs.

Robert: Oh, so sexy. Yeah. So sexy. Rolex watches everything.

Speaker 2: He

Robert: had all this money. Got some tunes going.

Steve: What the heck?

Robert: Background music. Sorry. No worries. Love it. We just need some background music.

But yeah. Anyways, so I'm like, hey. What do you do? He's like, I'm an investment banker.

Speaker: I'm like, how do I do that?

Robert: He's like, work really hard in school, get really good at math, go to a top university, preferably Harvard, and then go work on Wall Street.

Steve: Yeah. Go to Harvard. Work on Wall Street.

Speaker: Yeah.

Robert: Okay. Simple. That's the plan. Yeah. So I worked my ass off, got into Harvard, did economics and finance.

And funny story, I actually, got a dorm assignment. I got Mark Zuckerberg's dorm room.

Steve: Wow. Okay. Yeah.

Robert: That's huge. Kirkland H 33. And I'm sitting there, like, sleeping in the same bed that, Mark Zuckerberg created Facebook and, like, seeing the same desk. Ten years after, actually, he actually found it exact on the exact date, ten year anniversary, I was sitting there in that dorm room. I'm sitting there.

I'm like, man, all my friends that went to work on Wall Street, they all hate their lives. They're working hundred hour weeks. I was doing summer internships, working in finance, trying to do the whole Wolf of Wall Street thing. You know, cold calling people, hey. Give me money.

Give me money. And, I hated it. I'm like, I'm gonna work my ass off to go make a bunch of rich people a few million dollars more and maybe make a 100 k a year. And I'm actually watching, do you know Tar Heel Musa's show, Flip or Flop on HGTV?

Steve: Of course. Who doesn't?

Robert: Yeah. So I'm like, man, all these guys that really became successful come out hard, they didn't go work on Wall Street. Some of them did, but most of them started their own businesses. Most of them dropped out. You know?

So, you know, it's a few months before graduation. I'm like, I'm watching this flipping show. I'm like, man, this guy, he makes, like, 50 or 100 k per deal. It doesn't look that hard. If I could just figure out how to do that and do one or two deals, I could make just as much money as I would coming out of school work on Wall Street and not have to work slave way for a hundred hours a week.

So, completely dropped all my plans, checked all my job offers. Like, two weeks before graduation, it was like, I'm gonna become a house flipper.

Steve: But you got some really impressive offers. What were some of those offers you got?

Robert: So one of the companies I was talking to, of course, is, like, Goldman Sachs. So, like, I could've been working for Goldman Sachs, but, actually, it's funny. The guy that I I I did the the interview with at Goldman Sachs, he said, I'll give you a job, but you shouldn't take it. I said, why? He said, you should go start your own business.

And that's actually really that one phone call was what really solidified it. He offered me the job, but then he said, by the way, you shouldn't take it. Why? He said, you're gonna grind. And I'll tell you what, he was also from Harvard.

Mhmm. He said, all my friends that were really successful, they like, the guys that went to finance, whatever, we make a lot of money. We drive nice cars. We have nice houses,

Speaker: but

Robert: we all hate our lives.

Steve: Mhmm.

Robert: My friends that went and started their own businesses, they made way more money and enjoy their lives a lot more.

Steve: Fascinating. Yeah. So I wonder is that something because, you know, when you go work at Zappo Zappos. Yeah. Right?

They're like you go through the whole interview process.

Robert: Yeah.

Steve: They'll bring you in. And right when they make the offer, by the way, I'll pay you $2,000 not to take this job. Yeah. I wonder if there's kind of that.

Robert: I think it was more honest because I connected with him through the alumni directory Yeah. And, like, was trying to get, like, mentorship and stuff from him. You know?

Steve: Got it. Yeah. So I

Robert: think it was more honest feedback. I still gotta reach out to him to thank him for that advice.

Steve: Yeah. That's huge. That's huge. Okay. So go work for yourself.

Yeah.

Robert: Can you imagine what my parents are thinking right now?

Steve: Yeah. Not not very excited.

Robert: This is, like, few weeks before graduation.

Steve: Yeah.

Robert: I'm like, yeah. I'm not gonna work in finance. I can become a house flipper. I work for some well, I originally was thinking I'm gonna go do deals on my own. Yeah.

So I'm just like going on Craigslist and, like, you know, there is, like I don't really think Zillow was out back then. Like, there was, like, I didn't know how to find off market deals.

Speaker: Right. I'm trying

Robert: to find a deal. But then it's, like, two days before graduation. I'm like, oh, man. I'm in shit. And you and my parents are calling.

My grandparents are calling. What are you thinking?

Steve: You're throwing your life away.

Robert: You're throwing your life away. This is so stupid. And I'm like, no. No. No.

Trust me. I gotta make this work. But I was on a lot of pressure. You know? Like, I had student loan payments kicking six months after graduation.

So I'm

Speaker: like How

Steve: much are student loans?

Robert: Oh, man. I probably had, like, a 180,000.

Steve: Yeah. Yeah. So, I mean, because we see, like, people that come in that are, like, most of the people that get into this business, are disenfranchised. They're like, you know, the the traditional system doesn't work for me. Right?

Whether through some decisions that are, some poor decisions that are made in the process, the socioeconomic background, whatever, there were things that made it hard for for them to succeed. Yep. Right? And so they get disenfranchised and become on they will work for themselves which is a huge blessing. Yep.

That's not you. You had the the traditional, like, go to school, get get good grades, go to esteemed college

Robert: Yep.

Steve: And then have this fairy tale ending of making six figures on day one.

Robert: Yeah. But it wasn't be fun. It wasn't fun. Wanna have fun.

Steve: Right. You know? I think that's but there's it's easy to look look at this, like, oh, you know, like, you had it easy, but you decided to go grind instead.

Robert: Yeah. Yeah. So what I realized really quickly is, okay, I don't know the business. I haven't been find a deal yet. I don't have any money, and I know what I'm doing.

So maybe what I should do is go, like, sign up for some courses. So but I had no money. So and all these courses were really expensive. And I still need money for, like, rent and stuff. So I'm like, okay.

I know what I'll do. I'll go find someone that's really successful in this business and go work for them for three years. Hold them that going in. Yeah. And I'll learn the entire business in three years, pay my bills, get some traction.

After three years, I'll quit and go.

Steve: And I love this because I actually did a live the other day, and they're like, well, how do I go tell someone? Like, what do I tell them? Like, why why they should hire me? It's like, be honest with them. Because I actually had someone that said, what do you where do you see yourself?

Like, why are you working with me? It's like, because I wanna learn everything you do. You're competing against you. It's like, okay. Works works for me.

If you give me a year

Robert: Yeah.

Steve: Works for me.

Robert: Yeah. Most I mean, most people in this business last less than a year. Yeah. Like, the churn rate is insane. Right.

Steve: So you told them upfront three years.

Robert: Yeah. So I started cold calling flippers.

Steve: Mhmm.

Robert: Like, just, like, going on Google, top page of Google. Okay. House flipping company, house flipping, you know, Excel spreadsheet, all their phone numbers, figuring out who the CEOs were, looking them up on LinkedIn, find their cell phone numbers. Basically, I skipped tracing CEOs Mhmm. And start cold calling them, making them this pitch.

Yep. And, of course, most people didn't respond at all. One guy, responded who I well, I really wanted to get this one guy responding because he looked like he was, like, the most successful of all the ones I was reaching out to. I'm like, I really wanna put love after on this one. And that was Brad Shandler.

Steve: Yeah. For his best friend for Brad.

Robert: He's insane. Yeah. Such a visionary. And I said I didn't pitch him on, hey. Can you hire me for a job?

I said, can I come? I'm thinking about getting into the business. Can I do an informational interview Mhmm? With you? And he's like, full disclosure, I'm not hiring right now, but I would be happy to jump on a call with you and talk to you about the business.

So I talked to him for a while, and he gave me a lot of tips, a lot of pointers. And at the end of the call, you know, I'm not, like, pushing, asking for a job. He says, you know what? Why don't you come by? I'm not hiring now, but why don't you come by the office tomorrow and talk to my COO.

Speaker: Mhmm.

Robert: So I came in and sure enough, they created a job. A sales job, actually, for me. And I did that for one day. And I'm sitting there behind the computer looking at all their convoluted duct tape together systems. And after the first day, Brad calls me in his office.

He's like, how things go? I'm like, your tech sucks, but I can fix it.

Steve: So you're Go in

Speaker: as well.

Steve: In day one. He's like, yeah. This this whatever you have right now, this isn't this isn't working.

Robert: Yeah. I'm like, I could make you I could do sales for you Mhmm.

Speaker: And

Robert: maybe make you a few $100,000 a year. Yeah. Or I could work developing your business, working on your business, and maybe make you a few million dollars a year.

Steve: Yeah.

Robert: He's like, okay. Done. What do you need?

Steve: Yeah. So how was that journey?

Robert: So I didn't ask for a lot. I asked for $500.

Speaker: Mhmm.

Robert: And I went on upwork.com, and I found an Indian programmer who already built some stuff for other investors. Because I'm like, I gotta, like, make the most of this $500. Mhmm. So I found a guy who'd already built some stuff that did, like, 80% of what I needed to do.

Steve: Yeah.

Robert: I'm, like, if I give you $500, can I buy this code base, get it installed on a server, and can you do a couple tweaks to it? Yeah. So I did the deal with him for 500 launched it in, like, a week. He'd been working on it for, like, six months

Speaker: Yeah.

Robert: For some other company or whatever. And but he plugged it in. And to be honest, it was a piece of junk, but it was like he put in an address, it pops open, like, street view and pulls in the Zillow data and, like, some basic stuff. But it showed that, like, hey. You give me a tiny little bit amount of money, and look what I can do with that.

Steve: Yeah. So you're proving that you're showing value

Robert: Yeah.

Steve: To Brad at this time? Yeah. Okay. And then what happened after that?

Robert: Yeah. So we were flipping, super aggressively. One of the things that we really tapped into early on was, SEO. Like, SEO today is, like, impossible. But back then, Google had just acquired YouTube, and I had some friends at YouTube that gave me kind of a tip-off that, you know, Google just acquired YouTube.

They're gonna be pushing video really hard. So, anything you do on video is gonna start

Steve: When was this approximately?

Robert: This is, like, 2015, probably. Yeah. So we started recording videos of, like, you know, like, the same video over and over with, like, every different city. Are you looking to sell your house in Covina, California? We buy houses in Covina.

And, like, building out the website and, doing all that to just blow leads through the roof. So Mhmm. We started getting thousands and thousands and thousands of leads, maybe tens of thousands of leads, and the business just blew up. We were doing I remember at the peak, we were doing 60 flips at a time. Wow.

Can you imagine 60 flips at a time?

Steve: I can't I can't imagine the brain damage and and the stress of experience of 60 flips at a time.

Robert: Yeah.

Steve: But that's me. I'm not a I'm not a great flipper.

Robert: So Yeah. But you know how much money we're making?

Steve: Probably a lot. No.

Robert: Pretty much. I think probably zero. I mean, I didn't see the finances, but it was getting pretty rough. It was getting to the point where I'm, like, by Christmas that first year

Speaker: Mhmm.

Robert: I wasn't sure if the business was still gonna be around in January.

Steve: Yeah.

Robert: And so I'm like, man, I'm a stupid idiot. I turned down, like, you know, potentially working at Goldman Sachs, worked for a small little business. And I'm gonna be out of work, and my family's gonna be like, we told you. Yeah. You didn't listen to us.

And option number one was public embarrassment with my family and friends Mhmm. Having to go grovel back to these companies, hopefully get a job in the mail room. Yeah. That was option number one. Or option number two was to try to fix it.

Speaker: Mhmm.

Robert: And, so it happened that over Christmas break, my friend Justin Winters, I don't do you know Justin Winters?

Steve: I was like,

Robert: Max Maxwell.

Steve: He'd built this Oh, he's the one that built out, Max's platform.

Robert: Yeah. Yeah. He built out some, like, WordPress thing for, like, selling deals. And Mhmm.

Speaker: I

Robert: started diving into our datasets, and I saw this, like, cluster of deals where, like, the out we whenever we took down a property, we put our estimate profit. And then after we did the deal, we put down the actual profit. And, you know, I've been doing a lot of data science classes. So I'm looking at the data. Luckily, we had, like, ten years of data and I'm like, the more flips we do, the less money we make.

Mhmm. However, there's this cluster of deals, like this anomaly or, like, the estimated actual profit are the same. Like, what's going on there? And Brad's like, dad, just don't pay attention. Those are just the wholesale deals.

I'm like, wholesale deals? What the hell is that? Yeah. And he explains wholesaling to me. I'm like, mind blown.

Yeah. Like, my first reaction is there's no way this is legal.

Steve: That's a very common reaction.

Robert: Yeah. He's like, no. There is. I'm like, wait. So you're basically creating options contracts.

Speaker: I have

Robert: a background in finance. I'm like, you're creating options contracts

Steve: Mhmm.

Robert: On houses. Without having to put any of your own capital down Yeah. And you can flip those option contracts and make tens of thousands of dollars without putting any of your own capital in or ever swinging a hammer? He's like, yeah. Why don't you just do just that?

Yeah. It seems like a no brainer. He's like, oh, no. No. No.

We'd we will leave half the money on the table. Like, no. That's not true because you could do way more deals. I love the deals that we have a very tight buy box.

Speaker: Mhmm. A lot of

Robert: the deals we couldn't take down, other people would be happy to take down.

Steve: Yeah. The velocity.

Robert: And your cash conversion cycle is gonna go from six to twelve months down to, like, you know, sixty, ninety days.

Steve: Yeah.

Robert: And I modeled out basically a road map of, how we could go from where we were, which was, like, oh my god. Is the business gonna survive to a million dollars a month? Pitched it to them. January, we come back into the office, and Brad announces, hey, guys. No more construction.

We're going a 100% wholesaling.

Steve: Yeah. And that's kinda like the evolution I was actually, was at a conference yesterday at IMN. And, my good buddy Dominic Felix was there. And they're asking, like, what do you do, right, as a to adjust as a flipper? I was like, wholesale.

Robert: Yeah. Wholesale. Just get good at finding stuff. Wholesaling. It's the most beautiful business in the world.

You know?

Steve: Like, a a lot of

Robert: our top teams are getting 10 x return ad spends. We plug a dollar in, we get 10 back, and we do that in sixty days.

Steve: Yeah.

Robert: You think about the top hedge funds in the world, if, like, Ray Dalio maybe gets 20% return, that's, like, insane. You Yeah. He won't even take your money. They get 20% a year. We get 10 x in sixty days.

It's the most beautiful business I've ever discovered in my life. I fell in love with it.

Steve: So you discovered or you you guys transitioned to wholesaling and then

Robert: 100%. That that was a little bit of a process because most of the team was on construction.

Steve: Oh, so there are a lot of people that had to be let go.

Robert: Well, the good thing was it was kind of they did kind of a merger with another company that was a construction company, but they never really finalized it. So it was, like, kind of like, okay. You guys are gonna branch off and do your own thing. And but we went from, like, maybe, like, 40 people in the office to, like, 10.

Speaker: Mhmm.

Robert: But then within a few months, we're, like, pushing towards a million dollar a month.

Steve: Gotcha. And then how long were you guys doing that? The or how how much longer did you work?

Robert: So I was I probably stayed I stayed there for three years. And after three years, you know, I did the deal with Brad. I said three years, and then I'm gonna leave and do it on my own. And I I was grinding for those three years.

Speaker: Mhmm.

Robert: I remember times where, like, to get home from from the office during traffic would be two hours. So I'd be, like, in traffic two hours. So sometimes I just stay late at the office. I'll be working till, like, 1AM, and then then it was only a fit forty five minute commute home, but I was, like, grinding, grinding, grinding, trying to scale things up. We made millions and millions and millions of dollars.

It's worth it, but I was burnt out. So after that, I left and I started a data company. Actually, it had nothing to do with real estate. I'm just, like, burnt out from real estate. Yeah.

Steve: So how'd that data company do? It went well.

Robert: We built an insane team. I stole my CTO from the founder of the World Wide Web, Sir Tim Berners Lee. Yeah. Like, literally, he was running a project, trying to do what we were trying to do at MIT. And I called him up.

I'm like, here's why your project sucks. Here's how our project fixes everything that sucks about your project. Leave his team come join mine. Andre Soundre was his name, and I brought him on. And we built some initial MVPs, and we were trying to raise a million dollars.

And within about six months or so of starting, we got a term sheet signed with a VC to invest $5,000,000 into the company. A $15,000,000 post money evaluation. So I'm like, damn, this whole, like, starting your own business Yeah. Really works out. You know, I was making, like like, you know, $50.60 k a year plus bonuses at Express.

And then now, like, six months in, I got a $15,000,000 evaluation. Mhmm. What happened is that VC, they had a falling out. They get their money from the what we call LPs, Lending Partners.

Speaker: Mhmm.

Robert: So what they will typically do is they have a fund, they fill it up with a bunch of investments, and then they raise another fund, and they fill up with investments. But they were prefilling the fund assuming their LP was gonna fund it. They had a falling down with their LP. Got it. And so my $5,000,000 I was supposed to close.

Never closed. Yeah. But meanwhile, at the same time, you know, we took express to a million dollars a month. And I was I remember I had a buddy, Ray Falczyk. He left to go to another team.

A few people left to go do it on their own or go join other teams. And they would call me all the time and be like, Robert, can you please help me with my tech? Like, I'm working my ass off. I'm not making any money. Can you please help, like, do what you did for express, can you just please do that for me?

I'm like, no, man. I can't do it. I'm too busy. Yeah. I can't do it.

So I kept on rejecting them, rejecting them, rejecting them. But then, like, I had a little bit of seed money that I got from my family and friends to get the the first business off the ground. But they kept on delaying, saying next month, next month, next month to the point where, like, I just had a really big bill to pay, and I didn't have any like, my bank account balance was, like, negative $13 at that point.

Steve: Yeah.

Robert: So I called Ray back. It was, like, again, right before Christmas. And I said, hey. Let's meet tomorrow. And I pitched them on basically building the first version of Investliff, but I said there's two conditions.

Number one, you pay for the initial MVP, but I own all the IP. So you can use that in perpetuity. But I own everything. I can resell it. Yeah.

And they're like, okay. Done. And so I presold the first version of Investor Life before ever building it.

Steve: Got it. Which is a very different business model. Right? It's not Yeah. It's not, what's the word?

It's not conventional. Yeah. But becoming more common, not not normal, but more common. Right? Like, here here's a product.

If you guys will buy it, I will sell it. Yeah. I will I will I will go make it happen. So so yeah. So you're able to get one up the ground.

MVP. So just for everyone that doesn't know what MVP is.

Robert: Minimum viable product.

Steve: Yeah. So how long

Robert: piece of junk.

Steve: How long did it take?

Robert: It took about six months, and it was a complete piece of junk. You could just, like, post a deal and add some photos.

Steve: And when was this exactly?

Robert: I think this is, like, 2017, I think. Okay. Something like that.

Steve: So you got the

Robert: first one. I can't remember. It's all blur.

Steve: So you got the first one.

Robert: Wait. No. No. No. I was at Express for three years, so that would be until 2019.

Then I get court for about a year. So that was about, like, two years ago.

Steve: Yeah. So you get your MVP out there. They're working. Are they happy with it? You're saying they're really happy with it,

Robert: but They're really happy with it, but then they want more. Alright. They got a taste. So I'm like, okay. If you just pay for development, we'll build more.

Steve: Mhmm.

Robert: And I was thinking so I sold that first version for, about $35.

Speaker: Mhmm.

Robert: I'm like, okay. If I could sell it for $35 not built, what can I sell it for already built? Yeah. And it wasn't SaaS. It was literally like, we'll just install this on your server.

Steve: Mhmm.

Robert: Like so I went to another company, and I'm like, hey. Here's what we have. The CEO was like, what's the price tag? I'm like, I wanted to shoot for, like, maybe, like, 45. Mhmm.

So I asked for, I think, 95. I asked for 95. And then with this and he's like, no. It's gotta be 10. And then eventually, we closed it at 55,000.

Steve: Yeah.

Robert: So that was, like, the biggest moment. That so the first year I worked at Express, my salary was 55,000. Yeah. I signed a contract, installed a code base on a server, made $55,000 in one day. I was like, woah.

This is powerful. Yeah. My whole way of thinking about life changed that more.

Steve: So how much more time do you spend on quark?

Robert: It was on ice. Yeah. What I did is I took I had some friend friends of family that just gave me, you know, like, small checks, 25 k or whatever. I said, look. This thing's on ice.

Let me go build something to bring in some cash, and we'll use that cash so they can go circle back to cork. Yeah. Basically, self let's self fund ourselves with another business with something I know that's easy.

Speaker: Mhmm.

Robert: I I guess, this kind of tech is easy compared to what we were working.

Speaker: Yeah.

Robert: We're working on, like, billion new data layer for the web for, like, the entire Internet. Some crazy hard tech. This stuff is, like, cakewalk easy. We know we can print money with it. So I just rolled them into investor lift.

Steve: So what was the problem that you guys are trying to solve? Right? Like, when Ray reached out to okay. So explain that.

Robert: So in wholesaling, the biggest problem, is so you got all these products out there, like, thousands of products. Mhmm.

Speaker: It's

Robert: all marketing sales acquisition. No one had built anything for Dispo. And when you're trying to do a million dollars a month, if you're trying to do it all through email and your CRM, everything's gonna slip through the cracks. There was no system out there that, like, tracked all your KPIs, managed your buyers list, and gave you a streamlined experience to go sell deals. Basically, it was like, we're trying to create marketplace efficiency.

There was no marketplace efficiency. I'm like, can we create a product that will allow us to have greater marketplace efficiency

Speaker: Mhmm.

Robert: So that we can move deals faster at higher prices? No one had built anything like that.

Steve: And this idea of marketplace efficiency, that is not a common term. That's not something that's so your background must have played some factor in that.

Robert: Yeah. So, are you familiar with, like, algorithmic trading?

Steve: Yeah. It's a giant scam on behalf of the for Wall Street against Main Street, but that's a whole another conversation. Yeah. So that's a library

Speaker: of law.

Robert: So for people that aren't familiar, so, in finance, you know, back in the day, if you wanted to sell a share, you'd, like, be on the trading floor, and I'd be like, hey. I got 10,000 shares of IBM. Who wants them? And you would find another guy and, like and then there would be this we call buy, sell, spread.

Speaker: Mhmm. Okay.

Robert: It used to be in the dollars. Now it's in, like now with, like, computers, now it's in, like, fractions of, like, 10 thousandth of a penny. Yeah. Right? Because the algorithms that that marketplace used to be so inefficient.

But then as soon as in any industry, as soon as you bring data and technology into that industry, at any two sided marketplace, what happens is your your your your your spreads go down, and there's more efficiency and the more efficiency benefits both the buyers and the sellers. Right. So I saw real estate. I'm like, real estate is, like, twenty years behind finance.

Steve: Well, I think, you know, your experience on on Wall Street or in in finance. Right? You saw that they're making E Trade was, like, $7.95 for a transaction. Right?

Robert: Yeah.

Steve: So you kinda saw that that window that that fee, that brokering fee is going down and down and down. Mhmm. And then you're trying to take that when you got into finance, one of the things that played the factor was, like, there's that gap is so small now. There's not as much opportunity. But in real estate, there's this giant gap.

And so when we're talking about dispo, you're saying, like, there's this opportunity to fix with marketplace inefficiencies.

Robert: Absolutely. All you had to do was add data and technology.

Steve: Yeah. So how did you guys fix that? So

Robert: there's a few few things. The first thing we worked on was we just need to take all of the different interactions that a buyer and a seller have

Speaker: Mhmm.

Robert: And digitize them. Okay. So let's say you wanna sell a deal. Okay? If you wanna sell a deal, you need to go get photos, videos, package that up in some way.

You need to manage your buyers list and be able to segment which buyers might be interested in that deal. Notify and communicate that deal to those buyers in some way, you know, text message, email, phone calls, whatever, and some way they need to know about your deal. And then if they know about your deal and they're wanna get more information, they need to be able to communicate that want more information. Or if they wanna make an offer, they need to be able to submit their offer. You need to be able to get proof of funds.

You need to be able to generate contracts, get those contracts signed. Like, there's all these different interactions that happen on every deal. We map them all out, and there's nothing out there that covered that was a a to z solution. So we just took that whole roadmap and said, okay. Let's go build it all in one product where the whole thing is basically automated.

And, you're not having people go in and, like, emailing proof of funds and stuff back and forth, but then also bill it in a way where it spins off data on everything that happens in your business. Right. So you can log in on a iPad on the beach in Puerto Rico and look at your dashboard and know exactly where your business is at. At.

Steve: Well, you're collecting data. Right? So you know what your buyers are paying, and then eventually, we'll get to this later on, but you know what other buyers are paying. Yes. Right?

Once you know what all the other buyers are paying, now you have even more data and you can figure out what's their optimal pricing point and so on. So, you know, like, I see these companies that are coming after Tesla. Right? And it's like, good luck catching Tesla because they have so much freaking data ahead of you. We don't know.

Like, maybe you can replicate it, but they have so much data from all the autopilot they've been doing even though it's not a great autopilot. From all this Yeah. Data they've been tracking for all these years. Zillow, you know, they had a huge head start in data. Now they might be rendered irrelevant because of one stupid decision they made.

But they were supposed to have this gigantic head start because of data. So talk about how, you know, data plays a part in the dispute process.

Robert: Yeah. So I remember when we were at Express, we tried to scale into multiple markets. You're doing a million month in one market. How do you if you want a five x, the simplest ideas, let's instead of doing a million month in one market, let's do 5,000,000 month in five markets. Right?

Seems like it makes sense.

Steve: Yeah. So so five markets, million each market. Mhmm. Simple. Simple.

Speaker: And then

Robert: we'll add another five and another five. Nice. We tried that for, like, six months or so. We got our asses kicked so hard. Yeah.

Okay. Now the problem was, there I thought about it for three years. Like, why did we get our asses kicked so hard? And I really think it came down to two things. Number one, we were mispricing stuff.

So we're just doing, like, 70% ARV like the teacher, like, every guru boot camp. Yeah. You take the ARV 70% minus repairs. The real world doesn't work like that.

Steve: Yeah.

Robert: If you try to do that in LA on a deal You'll

Steve: never buy a house.

Robert: Never buy a house. Yeah. Right? Conversely, if you do that in, like, some small city in Middle America It's great. Well, you'll if you're at 70% and everyone's buying at 50, you'll never sell a house.

Steve: Got it. Yeah. You're overpaying.

Robert: Right? So you're losing inventory there. So number one was mispricing.

Steve: That by the way.

Robert: Yeah. We all have. Anyone that's gone virtual, which is like everyone now, has experienced that. So number one factor of why we failed was mispricing, I believe. And then number two factor was we didn't know who had our money.

Okay? So our home market we've been working for, like, ten years in our home market. Like, if we had a deal, we know who had money, who didn't have money, who was gonna try to circumvent us on the deal, who was legit and was just gonna wire the MD and, like, take it, who was gonna respond to us fast, who was gonna stretch it out for two, three weeks before giving us an answer. So if we wanted to move inventory, a lot of times we can move inventory within a couple hours.

Speaker: Mhmm. So

Robert: we're always priced right. Like, we knew all the pockets you want pricing. Like, this neighborhood is at 75. This one's at 65. This one's at 85.

So we always had our pricing right, and we always knew who had our money in those areas that would take the deals. And you go to Mobile Alabama or Denver, Colorado, wasn't the case. We had no idea who the buyers were, and we needed a way to solve that. And there wasn't a solution until we built GodMode, and GodBuild finally solved that. It was just, like as soon as we launched that, it was game changer.

Steve: So GodMode. Let's talk about what GodMode is.

Robert: Yeah. So when we were expanding to other markets, if anyone's trying to expand into other markets, how do you move your inventory? You post it on Facebook, Craigslist, you go on PropStream, you download all the cash buyers, skip trace them, and then, like, just just try to spam everyone.

Speaker: Mhmm.

Steve: Right? Market to them. We're not spamming them. We're marketing to them.

Robert: We're spamming to them.

Steve: We're marketing to them, but we do cold call them.

Robert: Yeah. So I was like, hey. What if instead of just spamming thousands of people? Like so the problem with, like, looking at just a cash transactions is, you get a lot of false positives and you also miss a lot of so false positives. So for example, my wife's family is Persian.

Okay? In the Persian culture, you don't have mortgages. You just buy everything in cash.

Speaker: Mhmm.

Robert: Okay? But her family doesn't invest in real estate at all. If you called her 65 year old mother and because you saw she bought her house in cash. Mhmm. Oh, she owns this property in cash.

And she owned an apartment too in cash, for that she bought for her daughter. If you called her up and we're like, hey. I got this hot flip opportunity in Northern Virginia. You're interested in taking a look and walking through and, potentially making me an offer? She have no idea what the hell we're talking about.

Right? So you'd be like, who is this? What are you talking about? Flip opportunity?

Steve: Like Yeah.

Robert: So on cash, you're you're gonna get a lot of false positives. But then also, like, big flippers, like, we work with Tar Hef Musa's team.

Speaker: Mhmm.

Robert: Funny, it came full circle. Watching the show got me in the game, and then we scaled his business way up. He did 2,700,000 in January with five guys on his team.

Steve: Wow.

Robert: Yeah. So we did the same wholesaling scale up game that we did with other companies with his team as well. But, like, when he does do flips, he still does flips for the show. He has to for for, flip or flop. Like, he's not buying cash.

He gets all his money from Lending Home

Speaker: Mhmm. And he's

Robert: financing them all. So you're gonna miss out on seeing him.

Steve: So I'm saying false positives and you're missing out on the real flippers.

Speaker: Mhmm.

Robert: And then also, you don't know how good these flippers are. So if you're just looking at, like, oh, John Doe owns this property. Does he own is he like a mom and pop shop

Speaker: Mhmm.

Robert: That does one deal a year? Or is he a mega hedge fund that's buying thousands of houses? Yeah. You don't know. So we built GodMode to solve that.

Okay? So how it works is, instead of just looking for cash transactions, we look for properties that are purchased and sold in a short period of time with a big increase in price. So, for example, if I saw, Steve, that you bought a a deal for $200,000 six months ago and just sold it for $4.50 last month, what are the chances are that that was a flip?

Steve: Pretty good. Pretty good chance.

Robert: Pretty good. Now what we'll do though is we won't just stop there. I heard from a friend that he told me he's like he's like, hey, Robert. Did you know that as soon as you're born, Facebook builds a profile for you? I'm like, what?

What do you mean? He's like, yeah. They're called ghost profiles. What what the hell is a ghost profile? Right?

As soon as you're born? I just probably exaggerate a little bit, but Yeah. They have profiles for every single American. Okay?

Speaker: That's what

Robert: I mean. Do is as soon as they find out, oh, there's this new person that we don't have in our datasets, they'll they'll add you to the dataset, build this ghost data profile for you, and start buying data. Right? So every time you're signing up for, like, a free app, like, you go on, like, a dating app, OkCupid, or, Tinder, or, like, whatever.

Speaker: Mhmm.

Robert: It's free because they're selling all your data. Right. You fill out those surveys like, oh, what's your favorite food? And, like, where do you like to go on dates? And what are your sports?

All of that data

Speaker: Mhmm.

Robert: Is being sold to Acxiom and some of these other Equifax. Some of the there's, like, four major data brokers, five major data brokers. And then and then, Facebook and these companies, they buy it all and they build a profile because the whole idea is, like, hey. If we don't have Steve Trim yet, we're gonna get him. Mhmm.

And when we do, we wanna monetize him day one. So as soon as you come on Facebook, your ghost profile gets activated. They know exactly what your interests are.

Steve: So they know who I am before I sign up my account.

Speaker: See, I

Steve: thought I create my account. I take all those stupid quizzes that my friend show, all those personality tests, and then they're gonna figure out who I am.

Robert: They already know.

Steve: They know before I even sign up for Facebook.

Robert: Oh, yeah. Okay.

Steve: And how does that apply to God mode?

Robert: Okay. So I was thinking about this. I'm like, okay. This is really creepy big brother stuff, but I love the idea. I was talking to some friends.

I'm like, you know, we're having some whiskeys and stuff. I'm like, dude, how cool would it be? How freaking cool would it be if you had a way where you could literally go into any city and see what the single click, who all the biggest investors were in the city

Steve: Mhmm.

Robert: How many deals they've done, what they bought them for, what they sold them for, when they bought them, when they sold them, what their gross profit was, what their hold time was. And what if we took it a step further and assign kind of, like, a credit score to each one, where we give them points. Every time you do a flip, they have points. So you go in any area, go into a map, set a radius

Speaker: Mhmm.

Robert: Click a button, boom. Here's your top 50 real estate investors. And then you could call those people up. Let's say I see you've done 50 deals in Phoenix. I call you up and I say, hey, Steve.

I got this really hot deal in Phoenix. I see you've done 50 deals in Phoenix. In fact, you've done three deals, that you purchased around 250 and sold for around 400,000 that you've done within a one mile radius of this property I have. I'm asking 250,000 for my deal. Interested in taking a look at it.

What are you gonna say?

Steve: Well, the fact that you know all this information about me, at first, I'm gonna be a little alarmed. But then b, it's like, well, yeah, if you got this property that matches these other three that you bought for 2 fifth I bought for $2.50, I can sell $4.50. Yeah. I'll pay I'll pay that $2.50.

Robert: Yeah. And you wanna you wanna make money. Right. Now every time I'm you're putting me on speed. I know.

Wholesaler is just bombarding people.

Speaker: Mhmm.

Robert: Like, some some some people I know get 500 deals sent to them per day. Yeah. Most of it's trash. So, you know, not even in the same state they're in, you know. So what if every time I call you, I'm sending you the perfect deal based on all the deals you've done in the past?

Mhmm. You're gonna put me on your freaking favorites because, you know, every put a special ringtone on your phone because, you know, every time I'm calling you, I'm bringing you money.

Steve: Right. Yeah. No. That's huge.

Robert: Seal team six approach. The old approach was a shotgun spray and pray. Now sniper.

Steve: Yeah. So god mode. Well, so you're thinking, what if I could? Yeah. Your friends were excited if they sign off on it over whiskey.

Robert: Yeah. And then And then I built it. Now InvestHerift was secret at this time. I built it for myself and my friends, and I like to test stuff myself before I take it out in the wild and roll it out with other users because because I I was doing some deals at the time. And so I had this deal I took down in Covina and, my CTO, he just finished the building God mode.

I'm like, okay. Let me try it on this deal. I tried it on the deal in two hours. The deal was already overpriced.

Speaker: Okay?

Robert: I was already overpriced, but I'm like, let me just throw a crazy buy it now price and see if anyone gets it. Yeah. So I threw this insane buy it now price on the deal. And then two hours, I got 13 offers on the deal, six of them on my buy now price. I was like, holy shit.

This thing is so powerful. And that that's when I made the decision. I'm never doing deals ever again. I just need to focus on getting this into more people's hands.

Steve: Yeah. Alright. So create a guide mode. Had this idea created it, excited about prospects, and then saw that it it was a real thing. Yeah.

What'd you do after that?

Robert: So we start plugging into companies. You know? We plugged it into Tarek's company. We scaled them up from doing no wholesaling, like, last summer to, you know, January. But to set a new record, 2,700,000.0 in one month with just five guys on this team.

You don't need a big team.

Speaker: A lot

Robert: of people think you need a big team. You don't. You need a really good team of snipers.

Steve: Right.

Robert: So we're just plugging it into our friends and our friends' friends' companies. Okay? But then probably around, like, January, of this year, Corey Geary and Nick Perry called me up and they're like, hey. You know, we're doing our our coaching courses. At this time, I was selling an investor for $10,000

Steve: a month. Mhmm.

Robert: Only to my friends and my friends' friends. I just was like, we're gonna have a secret software that no one knows.

Steve: 10,000 a month.

Robert: Yeah. Okay. $10,000 a month. That's where they write checks. But I only had, like, five clients maybe.

Steve: I mean, five times 10,000 a month is pretty good.

Robert: It's not bad. It funded the the development, you know, because we need to put a lot of money to buy the data, hundreds of thousands of dollars of data. I'm like, guys, I can build this stuff, but it's really expensive. We gotta buy a lot of data. But if you each like, you guys are doing a few $100,000 month, you're shipping, like, $10.

Steve: Mhmm.

Robert: Like, you're gonna see that money back 10 x. So Okay.

Steve: And they did. And they did. Yeah.

Robert: So but then they were doing coaching courses. They're like, Robert, you know, we're doing these coaching courses, but the problem is we run our whole dispo process on investor lift. None of our coaching clients are gonna be able to afford $10,000 a month. Yeah. So they're like, you gotta drop the price and come up with something affordable.

We have different tier well, at at the time, we only had one tier of investor lift. And, I'm like, they're like, how cheap do you want? Or I'm like, how how much? And they're like, if you oh, they're like, what was the average assignment fee last year? I looked in the database.

I'm like, average assignment fee last year was 36,000. They're like, price at 36,000. One assignment fee. Yeah. I was like, no freaking way.

I'm not doing it. I'm not doing it. Yeah. They're like, no. If you price at 36,000, we will sell a million dollars in the next two, three months.

Speaker: Yep. Like,

Robert: that's not gonna happen. There's no way. Like, trust me. We'll we'll make it happen. I thought about it for a while.

I was like, fine. Okay. I'll do it. They're like, okay. Well, we need one more thing.

You need to come up with something that's, like, $500 a month. No freaking way.

Steve: Yeah.

Robert: They worked on me for a bit, and I was fine. Okay. Fine. So, we dropped the price on our high tier software, and then we introduced a new version, which is actually the same thing that we used to scale the first companies to a million dollars a month. We just, like, the month before introduced something that was, like, a little bit more powerful, that we kept exclusive for the the top tier.

But then we, Nick called me up and he said, you you gotta get on a webinar with my buddy, Dan Schwartz, before you launch it. And we're planning, like, April launch. And by the way, I was running out of money at this point.

Steve: You're getting 10,000 a month from five people and you're running out of money.

Robert: I was running out of money because I was spending a lot of money on development because the stuff was really expensive. I spent a lot of money on data. It wasn't like I was running on money, but, like, I wasn't making any money.

Speaker: Mhmm.

Robert: Okay? Like, I was like like, oh, shit. Like, we're running pretty low. We might have to start cutting back the team or or something. And so we

Speaker: do

Robert: this first webinar, and I we have, like, a 150 people on the webinar, and I'm thinking we'll probably sell, like, $35.40 grand.

Speaker: Mhmm. Do you

Robert: know how much we sold?

Steve: Probably more than that.

Robert: A 144,000 in the first hour. Yeah. Then in the next thirty days, we sold 1,800,000.0. Wow. And then I had to just shut off sales.

Speaker: Yeah. I was

Robert: like, this is too insane. Our wait list was, like because back then, we didn't have, like, automated onboarding or anything. It would take us it just take us a week to set up one client. Yeah. So and we were pre selling this at the February, March for April launch.

I'm like, we have to, like, get everything, like, as automated as possible so we can handle this volume. Like, I didn't I had no idea. I know people aren't like it. I had no idea it was that big of a problem that people it was just gonna explode. Yeah.

Like, you remember that happened? Like, everyone was talking about

Steve: Well, yeah. I mean, I remember, Corey posting about it. I remember Nick posting about it.

Robert: Yeah.

Steve: As a matter of fact, and we'll get to this later on. I remember, you and I met. Yeah. And afterwards, like, okay. What is this thing?

And then, like, I swear, like, a month later, Eric, I'm seeing all these ads from Corey and Nick.

Robert: Yeah. Yeah. That's how I figured out about OfferFast too.

Steve: Right. I had you

Robert: on the show. I'm like, who's the Steve Perry guy? I looked you up. I'm like, I'll fit fast. I'm like, damn, the same the same thing as Investor Left.

Steve: Yeah. We're trying to do the same thing. So I was going through this list. Right? Because, we're we're in a Facebook group, which we'll talk more about in a minute.

Right? But you you may see Tarek, Shonteri, Cody Swaber, Carlos Reyes, Nick, Corey, Donovan Ruffin, Chris Chico, my good buddy Scott Oost, Tiffany Hyde, Jerry Green, Ricardo Rosales, Justin Kobe, and and and many more. What is it that makes sense for these guys to pump this kind of money into into investor lift?

Robert: Okay. So at the highest level, we have some so we talked about god mode. Everyone that signs up for for investor lift gets god mode.

Steve: Mhmm.

Robert: Okay? That's all you need to sell your deals. But we're all working god mode, and the thing is you gotta, like, skip trace those buyers. Like, you know, we'll give them information, but you still gotta, like, skip trace them in the system and call them and, like, opt them in for marketing. You know, get their email, be like, hey.

Can I send you deals? What areas are you interested in investing in? And that takes a lot of time. So I was building up my list. Nick's Nick's building up his list.

Nick spent, like, a $100 buying buyers list when he was first trying to go national. Corey was trying to go national. All these guys are trying to go national. And at the time, we were all thinking that our buyers list was our competitive advantage.

Speaker: Mhmm.

Robert: I'm looking at the data. I'm like, damn. Just in Southern California, there were $16,000,000,000 made last year by wholesalers and flippers. Even if we $32,000,000,000. Yeah.

Even if even if we were all just in that one market and we're all doing 1,000,000 a month in assignment fees, we wouldn't even be touching 1% market share. Yeah. So I was thinking that we have some competitive advantage by hoarding our buyers is the stupidest thing ever. It's scarcity mindset. Mhmm.

We need to have an abundance mindset. So I went to them. I pitched them. I'm like, guys, we should stop hoarding our buyers list and just put all our buyers list together. Yeah.

Initially, like, that was a really hard sell. We're like, oh, I don't know.

Steve: Well, that's proprietary. I mean

Robert: Yeah. Nick spent a $100 buying his buyers. Mhmm.

Steve: Well, I remember because, he went on this, journey. Right? Because he was a he's a national wholesaler. He's the first person I know that was wholesaling nationally well. Yeah.

Right? And so part of that was he had to build this buyer's nest of the whole country. So I remember hearing about this. Yeah. Right?

And so then you were able to convince him

Robert: to donate that. I convinced them all to pool their buyers together on a couple conditions. Number one, I limit it either. Like, we don't want look. We'll we'll pool together, but you can't have this pool going out to, like, 2,000 people.

Like, they'll just burn the buyers list. We can't have noobs coming on. So keep it capped. So we agreed. We'll keep it capped at 50 people, and they all gotta be, like, ballers.

So the minimum is 250,000 a month to be able to get into that we call it cartel boss level.

Speaker: Mhmm.

Robert: And you need we don't want any assholes coming in. So you need at least three endorsements from other cartel bosses to get into that tier. But once you get into that tier, do you know how many buyers we have in that tier? 30? 2,500,000.

Steve: Oh, okay. Yeah. Gotcha.

Robert: 2,500,000 buyers all geotagged with emails. And, just in the last month, we added a 190,000 more. So we're all working together. Nick Perry, Corey Geary, Sean Terry, Cody Sperber, Tarek El Moussa, Carlos Reyes, Sal, Alex Shaker, Tiffany Hai, Chris Jefferson. You name it.

Anyone who's big in the game Mhmm. Anyone who's a big wholesaler that's been on the show is an investor of cartel pretty much.

Steve: Got it. Got it. Okay. So you're able to explain that this is no longer this is not the competitive advantage. So then what if if if the buyer's list is not the competitive advantage, what is their new competitive advantage?

Robert: The buyers list is only competitive advantage if it's so big that it actually covers the entire country.

Steve: Mhmm.

Robert: You know? Like, if I have 30,000 buyers on my buyers list, which would be, like, a really big buyers list

Steve: It would be.

Robert: It's not competitive ventures because everyone's going national now. And Mhmm. Each time you go into a new city, even if you had 30,000 spread across the entire country, it doesn't really do much. Yeah. But if all of us are working together, all putting in buyers together every day, now I have speed on my deals.

Steve: Yeah.

Robert: So GodMode the beautiful thing about GodMode too is, like, GodMode also kind of works in the same way where people are contributing. So as soon as one person skip traces a buyer, everyone else on the network gets it. As soon as one person skip traces a buyer and says, hey, this is the accurate phone number, Everyone else

Steve: on got Everyone that has investor lift has it. Mhmm. Okay. I thought that was hotel only.

Robert: And then what's cool, well, they won't they still have to get the email. They still have to, like, go call that person off the man. Okay? But as soon as I get them on my buyers list, that whole profile is then shared with everyone else. So if I have a buyer and you have a buyer and the phone number is out of date and I have the accurate phone number, I update it, it updates for you as well.

So you get that on god mode. But on cartel mode, like, you just you just have full access to the full thing. So you can go in pretty much any major city in America and you have buyers. So what that allows you to do is sell the deals a lot faster at higher prices.

Speaker: Mhmm.

Robert: So most people that come on InvestorLift, their average assignment fee is less than 20,000. The average assignment fee last year, as we mentioned earlier, was 20,000. So how do you go from or sorry. It was 36,000. So how do you go from 20 to 36?

That's almost twice as much money per deal. The way to do it is get your deal in front of the perfect buyer, but also not just one. Get in front of multiple perfect buyers, get multiple offers on it, get into a multiple offer situation. If you have two houses, one has one offer and another one has five offers, how much more money are you gonna make on assignment via employment?

Steve: Yeah. We create supply and demand. Right?

Robert: Supply and demand.

Steve: So it's

Robert: easy to squeeze out on our $15.

Steve: So it's a competitive advantage if if you have in a low data, environment. Right? Yeah. In a low data environment, is a competitive advantage. Yeah.

But once everyone has the data, then you can market and we're all sharing in the same community. Yeah. All the top buyers. And you can market your deal to the top buyers. That's the competitive advantage.

Robert: It's speed. It brings down your cash conversion cycle. Got it. Like, so you came on couple weeks ago?

Steve: Yeah. We came on a few weeks ago.

Robert: How things going how things going so far?

Steve: So we got onboarded, I wanna say two and a half, three weeks ago. So I was looking at this. I was actually talking to Ryan on our team.

Robert: Yeah.

Steve: And so we've done three deals in two and a half weeks. Alright. So the first one was 15th Avenue. We bought it for $1.58 and we posted it for $1.78.

Speaker: Yeah.

Steve: Alright. So we're looking to make a 20 k Simon Fee. But we put the buy it now at $1.83. Nice. And instantly Yeah.

We got it. We got the buy now. We're like,

Robert: Nice.

Steve: Yeah. We're like, what? There's buy now then. There's there's some legs to this thing. Yeah.

So, let's try it again. And we did another one. So we posted twenty fourth place. We bought it for $1.68. I'm sorry.

We bought it for $1.50. We posted for $1.68. So we're looking to make, you know, 18 k. Yeah. And we put a buy now.

We just add 5 k for the buy now price. Right? That's the eBay thing. Yeah. Buy now is just $5 more, 5,000 more.

And we got that. So we're like, holy crap. That's 2 now? So that's 2. So that's an extra 10 k.

So I mean, let's see. That's You're

Robert: selling them for more than you expected.

Steve: We're selling for more than we expected. So 23 plus 25, so 48 k. It would have been, you know, 30 plus, but 48

Robert: It's a lot more money. You're almost twice as much, almost.

Steve: Without a dispo person.

Robert: Without a dispo yeah. You're just clicking that button.

Steve: Without a dispo person. Yeah. And then this one that we just contracted yesterday, you know, we bought for 85. We posted for $1.00 3. We posted to buy it now.

I think we're getting you know, we're tempting to see how what the buy it number buy it now, spread can be. Yeah. So I think we pushed on that one, so we didn't get that one buy it now. But, you know, we sold for $1.00 3. So we posted for a, we bought for 85, we posted for $1.00 3, and we got it.

And so we sold it yesterday. So

Robert: Hat trick.

Steve: There you go. Hat trick.

Robert: So So do you see the the power?

Steve: Well, yeah. So in two and a half weeks, we sold three deals through InvestorLift. And altogether, we don't have a full time dispo person. Yeah. And Ryan said he spent less than ninety minutes Yeah.

Altogether.

Robert: Is that we have teams of less than half a dozen people Yeah. Doing million dollar plus months. You don't need a huge team if you have the data and the tech.

Steve: Right.

Robert: Now here's another thing. I always hear that people hear about cartel mode. Okay? People are watching this at home. They're like, oh, cartel mode.

I need cartel mode, but I'm not there. And what I tell them, like, dude, you don't need cartel mode. Cartel mode just makes it faster. But the first company to break 2,000,000 a month did it before we even built cartel mode. They did it just with god mode.

God mode gives you the same kind of power where you can find the perfect buyer, find the biggest buyers. You just gotta go through the extra step of opting those buyers. Yeah. So, like, for example, Tiffany Hyde, she came on recently, and she was trying to show it to her group. And she's like, hey, Robert.

Can you do a demo? I'm like, no, sir. I'm booked on calls, like, all week. So she gets on. She's doing a demo of god mode.

Third buyer she calls on god mode buys the deal right then.

Speaker: Mhmm.

Robert: And there, while she's just randomly showing people how it works, she called me afterwards. She's like, holy crap. Yeah. I just sold a deal on, like, my third phone call while I was demoing. I'm like, yes.

Steve: And there's something I don't know if we were supposed to announce it yet. But there's something that you're trialing where you were saying that, you posted it and it instantly blasted it to the top virus.

Robert: So we have something we have some AI we're developing.

Steve: Yeah. So it's it's coming soon. It's working, but it's embedded.

Robert: Privately baiting it, and we've let a few teams test it. Corey tested it a few weeks back on a deal, and we're on Zoom together. He's calling buyers. And he called 10 buyers, six out of 10. We're like, yeah.

Send it over. Mhmm.

Speaker: And he

Robert: was just, like, freaking out. He got up and, like, left. And, like, yo, guys, come check this thing out. Yeah. He was he was losing losing a shit over it.

But, what I did is I, poached one of the top data scientists from LinkedIn that built the job matching algorithms for LinkedIn.

Steve: Okay.

Robert: So, you know, on LinkedIn, you have, job postings, which kind of like deals for us.

Steve: Mhmm. And then

Robert: you have candidates, which is kind of like buyers. Alright. So it's the same problem space. It's just different data. But in machine learning, you don't really care about the data.

You just care about, like, the type of problem.

Steve: Just matching.

Robert: Yeah. So the same kind of like, this is twenty twenty one. You know, going into 2022, we have, like, Tesla drives itself. Your Tesla drives itself. Yeah.

You know, I've autopilot is getting scary good. I've driven my my Tesla Monarchs across the country four times on autopilot.

Speaker: The only

Robert: thing I do is take it off the highway to charge on. But other than that, it drives the whole way. So I'm like, this 2021, the power of neural networks right now is so incredibly strong. If we can just build up a big enough data set, we can plug neural networks in where you don't have to program them. Mhmm.

You just say this is what I want. This is the output I want. Go look at the data and the the algorithms will look at millions of data points. Tens of millions of data points. Every single buyer interaction, we're monitoring them.

So we just last month, we spun off 28,000,000 buyer interactions. Yeah. Like, every click on a a deal, every login, every offer, every inquiry, all of that's being logged. All that behavior is being logged. And then you just point the AI at datasets like that, and they'll in, you know, five seconds tell you who the top buyers are.

Steve: So I wanna, answer everyone's questions. And just before before we do that, I wanna talk about how we connected. Right? So Josh reached out to me. He's like, hey.

Why don't you jump on the podcast?

Robert: Josh going.

Steve: Yeah. It's like, okay. Sure.

Speaker: You

Steve: know? Like, I'll jump on the podcast. Yeah. So I jump on the podcast. I meet you.

Yeah. Right? So we talk. We had you know, we're talking about sales and this and that. And you're like, oh, yeah.

You know, I do invest with us. I'm like, okay. Cool. Right. Whatever.

Yeah. And I check it out after the podcast. And then I've got offer fast. Right? I mean, that's that's my app.

Yeah. I don't know

Robert: about it.

Steve: That's the MLS for off market wholesale properties. And so I'm looking at investor lift. I was like and I reached out to my team. I was like, guys, we need more urgency here. Like, I knew the clock was ticking when we announced OfferFast in 2019.

Yeah. I knew the clock was ticking. Mhmm. And I tried to express urgency to the team. Yeah.

But it wasn't happening. Yeah. And so I was like, guys, investor lift. Right? I saw it last year.

This thing's coming. If we don't beat them, they're gonna eat our lunch. So faster. Yeah. And now you were saying you had a different experience.

Robert: So and when we came on the show, normally, I research people before going to the show, but that day, I was completely booked up. I told Josh, I don't know if I can interview you on this one. I haven't done any homework. I'm getting off a call five minutes before. It's like, just come on.

Same as Steve Trang. He runs a really big YouTube podcast, and I'd actually watched your show. I just didn't connect the dots that it was you that was interviewing. So you came on, and sure enough, same thing. On my side, I watched the show, and I go on, Real Estate Disruptors, watch a few videos, and I see down the bottom offer fest.

I'm like, what's that? I type it in. I'm like, wait a minute. That's investor left. Yeah.

So we're doing the same thing.

Steve: We're doing the same exact thing, but we're trying to we're trying to solve the same problem, but attacking from different angles. So so ours was a distro app where if you're a wholesaler, you post it and a buyer will reach out to you. Yeah. Right. So we attacked it from wholesaler first.

Yep. You attacked it from we're gonna get a bunch of buyers in here Mhmm. And then allow wholesalers to reach out to the ideal buyer. So we were trying to solve the same problem

Speaker: Yep.

Steve: But we try to solve it from different ends. Exactly. Looks like you're in one. So let's talk about, you know, like, you reached out to me. What prompted you to reach out to me again about OfferFast?

Robert: Yeah. So the thing about, the way I like to work is it's really like, this what we're doing right now, we're changing the whole game of real estate investing. Like, five years ago, people used to laugh at wholesalers. That was like, oh, you're a wholesaler. Oh, you're a noob.

Like, the real pros flip. Yeah. And we're changing the game. Now we have we're the fish people to build mega wholesalers. We're bringing this new age of mega wholesalers doing 1,000,000 a month, 2,000,000 a month.

Within the next three years, someone on InvestoLift is gonna break 10,000,000 a month. It's gonna happen. Okay? Because we're bringing so much efficiency to the marketplace. And we're doing it a smart way.

Like, Zillow and all of them, they're in Offerpad and Open Door. They're all centralized. We're decentralized. So if you look at any battle between centralized and decentralized, Napster versus The United States music industry, Bitcoin versus the US dollar, that one's still playing up. You know which one's gonna win.

You know? So all centralized versus decentralized, always, always, always decentralized is gonna win. Okay? So but this is a really unique problem space, and it's such a big problem that the way I look at it is I need to bring in heavy hitters that are interested in the same problem space. Yeah.

They gotta be passionately interested in the same problem space. So I saw what you're doing. I was like, you know what? We're both passionate about the same thing. Instead of trying to run parallel pass, why don't we just merge those pass and put them together?

Steve: Yeah. And so, you know, we jumped in the call. You showed me what you were doing. Right? Because I I I was familiar with investor lift.

I've seen it online. I've talked to I've had conversations with Nick Perry Biles. You know, Tony Biles. Like, oh, it's cool. You know?

Go go check it out. Right? But then, you know, you and I had a serious conversation that was supposed to be one hour that turned into two hours, turned into three or four hours. And eventually, you're like, look, doesn't make sense to compete. Yeah.

So let's just collaborate.

Robert: Absolutely. Right?

Steve: And which is something we preach all the time. Right? We're talking about squad up. Let's collaborate. Let's work together.

Robert: Hell yeah.

Steve: Right? And so, officially, as of today, I can say I can say that OfferFast has been acquired by investor lift. Absolutely. So Congratulations. This is a huge, huge win.

Right? I think for everybody. Because now we got two people trying to solve the same problem, looking at it from different perspectives, but I think that there's a lot here of

Robert: synergy. 100%.

Steve: Right? And trying to make this work and, you know, we're talking about creating MLS for off market properties. This is gonna be even stronger.

Robert: Yes. Right?

Steve: And that's how the other problems we're gonna be solving.

Robert: Yes. So it's not just you and me too. It's, I'm just bringing together everyone else

Steve: Yeah.

Robert: The cartel, the entire investor of the cartel. And you're bringing together you know, you have all the top real estate investors in the world. It's like a a rite of passage. If you know you've made it when you've been on real estate disruptions.

Steve: Yeah. I mean, that's it's an honor. That was not the initial vision, but that's pretty

Robert: cool. And now bringing those two together, and bringing the whole industry together, all these wholesalers together, working together, we're gonna beat all these other guys. Yeah. We're gonna beat Opendoor. We're gonna Zillow's already out.

Steve: Zillow's game over.

Robert: Zillow's game over. All these guys are centralized, and centralized doesn't work. All they are is this is why I always tell people. They're a pretty website, but in in the background, it's just Goldman Sachs and Deutsche Bank money. Okay?

If you look at the data, I have all the data. It's all just Goldman Sachs, Deutsche Bank money, funneling into real estate

Speaker: Mhmm.

Robert: Through a pretty website and operations team.

Speaker: Yeah.

Robert: Guess what? All the hedge funds, who's giving them all their money?

Steve: BlackRock.

Robert: BlackRock, Goldman Sachs, and Deutsche Bank. They're not betting all just on these two guys. They're also betting all these hedge funds.

Steve: Well, they're betting on all of them. It's it's got everybody that look behind the scenes who's Yeah.

Robert: Who's winning. So I'm like, guys, we can do the same thing but do it decentralized. Mhmm. Just get the properties on our contract, sell them to the hedge funds. Half of all deals on InvestRelift now are sold to hedge funds.

Steve: Yeah. So you're going to sell to the hedge funds.

Robert: It's the easiest way.

Steve: Yeah. And I think that you look at, this is kinda like this battle that we saw, you know, the Wall Street bets. Right? Like Yeah. AMC and what was the other one?

GameStop. GameStop. Right?

Robert: Hell, yeah.

Steve: Right? The if we work Time and hands. Together I signed

Speaker: up my

Steve: If we work together, we can take down the system. Yeah. And I look at the system as the iBuyers. Yeah. Yeah.

Alright. So let's get into the questions here because I know we got a ton. So thank you guys for being patient. So Raylan White, for those that don't have to know what's going on for I think we kind of answered that question already. So this is a very sensitive question.

So I'll see how you take this.

Robert: Okay.

Speaker: How

Steve: does investor lift compare to Kegley?

Robert: That's a good question. So Kegley, they're they're an operations business fundamentally.

Speaker: Mhmm.

Robert: Okay? So they're more like a service. We are not a service. We're not gonna hold your hand and tell you how to comp a deal. Mhmm.

We're not gonna hold your hand and help you find buyers. It's they will teach you they will give you a fish. Mhmm. We'll give you a fishing rod and instruction manual on how to fish. We're a tool.

We're a software. We're a tool. I always tell people, we can give you Michael Jordans, but we can't make you Michael Jordan. So they're gonna try to make you Michael Jordan. We're just gonna give you the Michael Jordans and the instruction manual.

Yeah. That's the difference. We're we're we're not interested in doing any operations. We're just interested in giving you the best tools in the world so you can go do do the deals yourself, and you have the knowledge. You have the tools to go crush it.

Steve: Yep. And then follow-up question by Raylan on YouTube is how much does an investor lift charge?

Robert: Good question. So if you're coming on, everyone starts off on the Base Plan Pro. Okay? So it's like I think it's like $4.79 a month. You do have to pay upfront for the year.

So I think it works out to $5,700 a year. If you get on and you just JV one deal your first week, if that's all you did, it's just you signed up, you just, like, JV'd one deal your first week, moved it, are you gonna make your money back?

Steve: You're gonna make your money back in way more?

Robert: Yeah. We had one guy came on last Friday or no. Two Fridays ago. First day, he did 80,000, and then he texted me on Thursday. So he'd only been on for four days.

Speaker: Mhmm. He

Robert: set a new record for the first week. 303,000 he did in the first week. Mind you, he had a bunch of inventory stuck in Despo. Yeah. But James Ford down in Puerto Rico shout out to James Ford, by the way.

Absolute monster. 303,000 his first week. So I'm not promising you're gonna make 303,000, but don't take it that way. Yeah. Depends on, you know, how many deals you have and things like that.

But, yes, $4.79 a month, if you, if you come on, like, you should be able to break even really, really fast selling deals way quicker at higher prices. Mhmm.

Speaker: Yeah.

Robert: If you just go from a 20 k summit to a 25, boom. You just paid for your license for the year. Yeah. Okay? But, also, we set you up with a discount code.

Okay? And we don't do discounts, but, because we're working together on this, and I know that people are watching this show, like, you guys are legit. If you're watching this show, you'd you'd you'd know where to get the good information. Yep. So why don't you talk about that about, what we're doing with you?

Steve: So I only know the code. I don't know the exact discount that we're offering.

Robert: It's gonna be 10% off.

Steve: Got it. K.

Robert: So it brings it down to about, I think, like, 5,200.

Speaker: Okay.

Robert: 5,200 per year.

Steve: Yeah. So to Tony York. So 10% off if you put in if you go through the link or if you use disruptors.

Robert: Yep. It's git.investorlift.com/disruptors.

Steve: Yeah.

Robert: And the coupon code is Disruptors. Disruptors. Yeah. There you go.

Steve: Cool. Yeah. So if you guys jump on that right there. What else is there? So oh, on IG.

What's the difference between god mode and cartel mode?

Robert: So I think we touched on that a little bit. God mode, we're just packaging up the tax record data in a really efficient way. So you can come in, like, you have your property you wanna sell, you set a radius around it, and then we are scoring every single buyer based off the tax record day. So you click a button, filter by buyer score, you can see, hey. This guy did a 150 deals.

This guy did 200 deals. This guy did 90 deals. And with one single click, you can see who all the biggest buyers are. I showed it to a guy up in Ohio. He'd been wholesaling for, like, ten, fifteen years.

And I'm on a sales call with him. He says, wait. Okay. Let's see how this thing goes. Put in this address.

I got a deal I wanna sell. You know? I'm like, okay. Type in the address. Click go.

Filter high to low buyer score. He's like his jaw just hit the floor. He's like, holy crap. I've spent fifteen years trying to figure out who the biggest buyers are Mhmm. In my market.

You just did it with a single click. Yeah. Okay? I mean, you could do that anywhere in the country. Right.

It even works in the nonrecording states. It's a little trickier there. In the what? In the nonrecording states like Texas where you don't have purchased Yeah.

Steve: Non disclosure states.

Speaker: We use

Robert: some tricks to make it work there, the non disclosure states. But, so but when you see that data, it's gonna be like Steve Trang LLC.

Speaker: Mhmm.

Robert: And there's gonna be a button beside it that says skip trace. Or if someone's already skip trace, they'll already have the phone numbers there.

Steve: Yeah.

Robert: Okay. So other people can skip trace a buyer, call them, and if they see that the phone number is accurate, they can click a button to verify it and have a green check mark beside it.

Speaker: Mhmm.

Robert: So sometimes you'll pop in and someone's already done the work for you. Yeah. And you just piggyback off it. Like, there's entire cities where the entire

Speaker: city

Robert: is skip trace. Yeah. By this time next year, working altogether with we have 1,200 users now, over 1,200, all doing this every single

Speaker: day.

Robert: Mhmm. Within twelve months, I think all of god mode is gonna be skip traced and verified. But you still have to go make those phone calls. Yeah. You gotta call those buyers, build that relationship, and ask them, hey.

What's your email address? Which areas are you interested investing in? Can I add you to my buyers list and opt them in? Cartel mode, that work is already done for you by other people.

Speaker: Right.

Robert: So you have the email, you have the opt in already, and you're just you're skipping a step.

Steve: Yeah. You can market straight to them.

Robert: Yeah. I would love to be able to give that to everyone, but we'd burn the list.

Steve: Yeah. We'd burn the list.

Robert: So if we had noobs coming on, sending out junk deals to mega hedge fund managers Mhmm. Texting to their personal cell phone numbers. We have NBA players in that data set. We have, like like, Hollywood celebrities in that data set, big music artists. Like, there's a lot of VIPs with, like, personal cell phone numbers Mhmm.

That also happen to invest on on the side. Yeah. We can't give that out to 1,200 people. They would they would hang us from a tree. Yeah.

So I'd love to, but once you get up to a 100,000, you'll get an invite from me. I'll call you, and I'll say, hey. We're moving up a level. That's lieutenant. Lieutenant will give you all of cartel mode.

It'll give you 600,000 buyers. And then once you break quarter million dollars a month, then you'll also get a call from me inviting you up to the highest year cartel bus.

Steve: Got it. And Kai says you know, Kai went on YouTube for interview. Any advice for organizing buyers or someone who's new to wholesaling?

Robert: Organizing buyers. Yeah. Get investor lift and upload them.

Steve: Yeah. Yeah. And, I mean, I'll I'll share with you guys. I I was skeptical. Yeah.

Right? I mean That's good. When you reached out to me, you're like, hey. Like like, let me show you what we're doing. I was like, okay.

Right? Like

Robert: This thing's not gonna work.

Speaker: Yeah.

Robert: Whatever. Hey, Steve. You take it for a take it for a test drive. Yeah.

Steve: Yeah. And when you showed me, it's like, okay. So, like, here's a list that was uploaded recently. And look, 99% of their buyers are already in the investor. Yeah.

Like, oh, okay. Here's another guy who uploaded it. And these are names I recognize. Right? Yeah.

Right? Like, here's what here's the list they updated uploaded. 98% match rate. It's like, oh, really? Like, buyers are already in there.

Robert: They're already in there. They're already

Steve: in there. They're already in their profiles. This is like the board. Wikipedia for buyers. I don't know how much of a nerd you are, but I was.

Right? So, like, Star Trek Next Generation, you know, they're the board. Right? Like, resistance is futile. Like, you're winning because really resistance is futile.

Either you join

Robert: it Yeah.

Steve: Or you don't. And if you don't, like

Robert: You're behind. You're behind. You can't catch up. You if you're if you're in a market and you're competing against someone that's on a vessel, if you don't have it, you're already dead in the water.

Steve: Yeah.

Robert: You're out of business.

Steve: You just don't know it yet. And one thing that I'm excited about is that, you know, now that we're doing it is, by the end of this year, which is really now the end of this month, only a few weeks away, is we are going to open up a national dispo platform.

Robert: I love it.

Steve: Right? Because it only makes sense because, like, the data you have in there, you know, again, when you show me the demo, like, here's all the buyers we have in Phoenix. Like

Robert: You know all their names.

Steve: I know all their names.

Robert: And I asked them, like, do you know I don't know any of their names. I'm just like, here's what's in Phoenix. Here's high to low. Do you know these guys?

Steve: And you showed me, I wanna say, out of the first 12, I knew 10 or 11 of them. Yeah.

Robert: It was the who's who of Phoenix. Yeah. And it works in every city.

Steve: So I was like, crap. This thing is real, and I am really far behind. Yeah. Right? So, but as a result, we're gonna be doing nationwide dispo because it only makes sense.

Robert: Yeah. So people can then bring their deals to you. If they if they're not I always tell people, like, if you're doing less than two or three deals a month, don't buy in Masterlift.

Steve: Yeah.

Robert: Okay? Not gonna try to sell it. Like, you should be spending your money on marketing Mhmm. To get to three deals a month Mhmm. Then buy it.

Alright? Because if you're just trying to sell one or two deals,

Steve: this is not this is not this

Robert: is not for new.

Steve: This is not a magic pill to help you wholesale more. This is more of an easy button if you're already wholesaling. Right? If you're already wholesaling, we can grease the wheels. Exactly.

This is not a let me help you wholesale if you're not regularly doing it.

Robert: Or if you don't know like, if you haven't yeah. If you're not at least three to five deals a month, go to someone like Steve Mhmm. That already has investor left and say, hey, Steve. Let you know, sell my deals for you. And, obviously, you're gonna take a cut because you gotta make some money on it.

But, you know, that's how the game works. You wanna make money? You gotta spend some money. And then once you get hit that three to five deal range, that's where it's, like, it's a no brainer. Like, you're gonna make your money back the first week.

You should.

Steve: Absolutely. Jeff Niederdegener. What's up, Jeff? Seems like a sweet product solution. Are there any states or areas that you're not currently servicing?

Robert: No. We have I mean, it's here's the thing. On the higher levels, like cartel level, it's I'm not putting in the data. Like, I brought in my buyers list. My buyers list was a 189,000 buyers.

It probably took me about twenty thousand hour man hours to build that. I didn't do all myself at VAs and stuff helping me with it. But, I brought in my buyers list, but the rest of it comes from the cartel bosses. Comes from Cody Sperber, Carlos Reyes, Sean Terry, Tarko Musa, all these guys. Same thing in god mode.

I didn't skip trace very many buyers in god mode. All these other guys were skip tracing them. Right? Mhmm. And it just all feeds in.

So in certain areas, we don't have any cartel bosses. Like Montana, I don't have a single cartel boss in Montana. I don't have a single car boss in Atlanta, Alaska. I was gonna say I don't have any in Connecticut, but I just actually had one join last week from Connecticut. Yeah.

So in those areas, it's not gonna be as strong. Yeah. Because people just aren't moving deals in those areas. But any major city is gonna be really strong.

Steve: Well, here's what's crazy. Right? Like, why would I put my skip trace buyer into your into investor lift. Right? Like, that is probably a question someone's asking.

Robert: Yeah.

Steve: And our team found it was just easier to just work inside investor investor list as a buyer database. Right? That that's our CRM for buyers. Yeah. So it's just easier to notate in there versus Yeah.

Notate elsewhere. So, like, yeah. Like, now at this point, you're kind of behooved to update it. Because this just makes your job easier

Speaker: Yeah.

Steve: As a user. Jeremy, on YouTube, what company do you pull your data from?

Robert: We have a bunch of different data providers. I actually have when you buy from these big data providers, you actually have to sign nondescorted agreement saying that you're not not gonna reveal that they're your data provider. So I can't name any, but there's a bunch and we spent stupid amounts of money on data. But it's really good data. It's the same that Offerpad, Opendoor, realtor.com, Zillow, all I buy from the same guys they buy from.

Steve: Yeah. I missed this question here on IG. Benito, data sources from user agreement apps, is that monetizing some force in some form of marketplace?

Robert: Say that again.

Steve: I guess the data that they put, are you monetizing that somewhere else? No. Okay. No. I'm I'm guessing that's what the question is.

Robert: Yeah.

Steve: Corey l Lincoln. So this app is not for who for new wholesalers.

Robert: Yeah. If you're a newbie, spend your 5 k on marketing. I don't, like I'm not gonna be one of those guys that's like, oh, you should buy my like, go expand your credit card line of credit and buy my product. Buy buy buy. I don't believe in that at all.

Because when you come on Invest Slick, I don't wanna just keep you for a year. I wanna keep you for ten years. I want every single person to be taxing their money. If you're a small wholesaler, you're just getting started off and you have two options. Let's say you had $10,000.

You could take half of that and buy an investor lift license that would help your dispo process. But if you're only disappointed in one deal a month or two deals a month, like, what kind of ROI would you get from that versus if you took that money and you put it into, like, buying some list to go text and call or running some Facebook ads or running some Google ads to get you to three deals a month. Right? So if you're just getting started, don't buy it yet. Like, wait until you're doing three to five deals a month, then come on.

Because you should be putting all your money into marketing to get to that level. And then because we're just gonna make the disposal process faster and help you make more money per deal. That's what it is. But that's not your problem when you're getting started. Your problem when you're getting started is finding the deals.

Steve: Right. One thing we haven't talked about. Yeah. Is that we've been talking about this whole part. Yeah.

We haven't once talked about the PPC component.

Robert: Yeah. I think it's insane.

Steve: What is that, you know, for anyone that's looking at PPC?

Robert: Yeah. So this is funny because this is just kind of like a side project.

Speaker: Mhmm.

Robert: I was messing around a few years ago with, websites, and I put up this, like, test site. And it was just for, like, this stupid test. And I threw some Google Ads budget at it, and it was just, like, this stupid single simple page that I built in, like, a day. Like, there was, like, nothing on it. It's just, like, a picture and, like, enter your address here.

Speaker: Mhmm.

Robert: And, like, get on off of your house and click go. And that was, like, it. And then I came into the CRM, like, put put I put it on on, like, a Friday. I came back on a Monday, and it was just, like, freaking on fire. Like, our metrics were 10 x.

I was like, holy crap. What's going on here? And what I realized is, what it really came down to is the page performance. So because it was such a simple website, if you go and you go in just go on your computer, if you're watching this at home, and search for Google page speed insights. Okay?

Go click on that first link, type in your URL for your website, and click analyze. And Google will give you a score from zero to a 100 on how, like, mobile responsive and fast your website is. And you wanna look at that number number that number primarily, but then also look at there's, there's one number that shows is first, first page loader sorry. First page paint.

Steve: Yeah.

Robert: First paint. First paint.

Speaker: Mhmm.

Robert: That's when stuff like, the first screen first start showing up

Speaker: Mhmm. And

Robert: then total time to interactive. That's how long it takes for your website to become fully loaded on the average American's device or the average American's, Internet. Yeah. And a lot of guys are, like, big in this industry spending hundreds of thousand dollars a month. They have, like, ten, twelve, fifteen second time to interactive, and their total score out of a 100 was, like, 20 or 30.

And they're spending all this money on Google Ads. Now what I figured out is Google you think I think about the incentives of Google. So Google is they're incentivized to they know their product is their cuss is the customer searching.

Speaker: Mhmm.

Robert: Okay? So they want as many people coming back and consuming searches. Every time they run a search, they're making money on those ads. Okay. So how do you keep people coming back and searching, searching, running a bunch of searches?

You send them to really fast mobile responsive websites that they consume very quickly.

Speaker: Mhmm.

Robert: Okay? So what Google realizes the faster the pages are, the more money we make. So in the Google Ads algorithm, a lot of people think that you can just pay your way to the top. You can

Steve: You can. It's not efficient.

Robert: But it's not efficient. What Google looks at almost is a factor more important than your bid is the page experience

Speaker: Mhmm.

Robert: And how fast is your site. So we can a lot of times, if you can come into a market and, let's say, your competitor is bidding $30 a click and they're at, like, 40 or 50 out of a 100 page score. Okay? Mhmm. We could be coming in and bidding 5 or $10 for the same click and just dominating that first position and getting all the clicks and all the traffic and paying a fraction of the price.

Steve: Yeah.

Robert: So the power of this is absolutely enormous. Like, we launched it. And then, actually, just in June, Google launched what they call the core vitals update. Mhmm. I figured out a long time before that update that Google was really prioritizing page speed and and and, page experience.

But then they went out in June. They launched the core vitals update that they said was gonna apply to s e SEO. But I'm like, you know, I bet this is gonna hit Google Ads as well. Yeah. So after about thirty days, I looked into the datasets to see what it did it impact Google Ads Or do we have an increase in lead flow on the Vesterlift network or not?

What do you think? Do you think do you think it impacted Google Ads? Impacted. How much it impacted? 30%.

Good guess. 38% increase in one month.

Steve: Yeah.

Robert: It's insane. So Corey Geary, for example, he was he's local here. You know him. Yep. He was, spending a decent amount of money driving Google Ads to a Carrot website.

And Nick referred me to him, and I got him on and well, I didn't get him on yet. I I was on a call with him and he's like, hey. What do you think about my website? And I'm like, I ran the test. I'm like, I mean, your metrics in Google Ads are pretty good.

He was, like, getting $60 cost per click and, like, decent volume and stuff. I'm like, I can't promise anything, but I'm pretty sure we could crush these numbers if I switched you. So we launched a new site for him January 1. He moved from Karat over to our investor website. Karat's really good for SEO.

Like, we don't do any SEO at all. We're like, screw SEO. So, guys, if you're watching this, you wanna get SEO, Trevor's a great guy. Sign up for Karat. But that's it, like, to your game

Speaker: Mhmm.

Robert: And a lot of money Yeah. Before you see a return.

Speaker: And a

Robert: lot of times when you start in real estate investing, you need a quick return.

Speaker: Mhmm.

Robert: So SEO is not really an option if you're just getting started. You gotta go into Google Ads. So we launched the site January 1. Instantly overnight. He saw 40% decrease in his cost per lead and the volume of leads he was getting through his site with exact same ad spend.

You know how much it increased by?

Steve: I mean, this guy increased 60%.

Robert: Four over 400%.

Steve: Okay. That's pretty good too. Instantly.

Robert: Yeah. It's insane. He's didn't change anything else in his business. All he is is plugged in the website. It took ten minutes.

Steve: And that's included business. And that's included in the Yeah. God mode or pro mode.

Robert: It's included on everything. Yeah. It takes literally five minutes to set up. You get a professional and that was just a side project. I just saw so many people.

I knew that this was an important factor, and we had friends coming on. I'm like, your website sucks. Your website sucks. Your website sucks. They're like, oh, can you build me a new one?

Can you build me a new one? I'm like, okay. Everyone needs one. So I'll just, like he wants my CTO and just whip just gather something fast. It's gotta be 95 out of a 100 on mobile, and I want a 100 and a 100 of a 100 on the desktop test.

So out of the box, when you plug it in, you're gonna be guaranteed 95 out of a 100 page score on mobile and a 100 of a 100 on desktop.

Steve: That's really good. Yeah. So Nigel, this his question is what prompted all this. So now that we talked about Google Ads, what should you focus on? Manual CPC or maximize conversion?

Robert: That is not a question for me because I'm not a Google Ads expert.

Speaker: Mhmm.

Robert: And I don't like to answer questions on things I'm not an expert on.

Steve: Yeah. Manual CPC is great if you get all the time in the world. Right? If you can use third party tools because I used to do all my own PPC management. If you use third party tools, they can probably do it better than Google will, because Google will find a way to spend all your money.

Promise you that. So maximize conversion, I think you got less time, but you get all the time in the world and you got the the wherewithal. Manual is great, but you need the time and the and the mental performance.

Robert: I will contribute one core insight on this. Okay? Again, I'm not a Google Ads expert. I don't like to talk about things that I'm not a subject matter expert on. But I will say the biggest mistake I see in this industry today on the lead gen side of things, everyone everyone is preaching and bragging about their cost per lead.

Speaker: Mhmm. Do you

Robert: know how much do you know how useful that metric is?

Steve: In the grand scheme of things, not that useful. It's completely worthless.

Robert: Completely worthless. There's only two metrics that matter in this business. Okay? This is, like, if you're watching this at home and this is the only thing you take away from this show, and you you don't have to buy and buy. You don't have like, I don't care.

This is this is how we scale companies to a million dollars plus a month, even $2,000,000 plus a month. All you gotta focus on is increasing your return on ad spend for every dollar we plug in marketing. How many do we get back? Mhmm. K?

ROAS is king, number one. And number two, decreasing your cash conversion cycle. When you plug a dollar into marketing, how many days does it take you to get back? If you just keep on working every day on increasing your return on ad spend and decreasing your cash conversion cycle and you just work

Speaker: on just 1% improvement a day Mhmm. You're gonna just

Robert: destroy it. You're gonna just destroy it. Absolutely destroy it.

Steve: And this is the Wall Street speak.

Robert: Mhmm. Now I'll I'm gonna put this into a a practical example. Mhmm. Okay? We're working with the Tarex team in in California.

Let's say we had a a lead, and, hypothetically, the lead is Santa Monica property. Let's say 1,600,000.0 ARV, you know, prime location. It's inherited by some guy that lives in New York City. He's got tons of money, doesn't really care about. The house is full of junk packed to the ceilings, and he searches for how to sell an inherited home fast for cash.

Mhmm. And that lead comes in. Now on a on a deal like that, in that area, we're probably gonna be looking at a $100,000 assignment fee.

Speaker: Mhmm.

Robert: Okay? Now my question for you is okay. First of all, if I had a stack of those leads, how many leads do you think it would take your team that were like that to close a deal?

Steve: If they were googling

Robert: that word. And that was the situation.

Steve: If they're googling that word, one and two. One and two. Worst case scenario, one and two.

Robert: Okay. So you have a 50% chance of making a $100,000.

Steve: And I'm just saying this for if you guys wanna Google later later. Right? Long tail keywords. Right? If it's a long tail keyword, there's a hot cross mouth.

Yeah. Okay.

Robert: Yeah. So you have a 50% shot a coin toss of making a $100,000.

Steve: Yeah.

Robert: Would you pay a thousand dollars for that lead?

Steve: I'll pay more than $1,000 for that lead.

Robert: How much would you pay for that lead?

Steve: Well, I mean, long term expected value is 50,000 to break even. Jackpot.

Robert: Yeah. You answer that question faster than you wanna have asked. The theoretical game theory value of that lead is 50,000. You should be you should be willing to pay up to $50,000 for that lead. Now you obviously got that's theoretical.

In reality, you gotta back out you wanna make some profit Risk. Risk, overhead. Yeah. But let's say it was 25,000.

Speaker: Mhmm.

Robert: Would you buy the lead?

Steve: I'd pay 10,000 right now without hesitation. Yeah.

Robert: If I had that right now, I'll give you the phone number right now.

Speaker: Yeah. I'll

Steve: pay 10,000 for that.

Robert: $10. Yeah. Wired to me right now.

Steve: Yeah. In

Robert: a heartbeat. Yeah. Okay. Now, what if I could tell you you could buy that lead for $2,000?

Steve: Of course.

Robert: Smoking hot deal. Right?

Steve: Right.

Robert: How many people out there are willing to spend $2,000 for a lead?

Steve: Hardly

Robert: anybody. Jackpot. Yeah. So that's where we come in. We don't we don't care.

Everyone's like, oh, I'm gonna do total nationwide PPC and super low cost per lead. And I oh, look at my cost per lead is $40. And I'm just laughing at them

Steve: because I'm like, yeah. But how much are you netting per month? Yeah.

Robert: I guarantee you're not doing, like, you know, more than a few 100. You can do that that does work. That is a strategy that works, but the problem with that is you're gonna burn out your sales team really quickly. You're needing a really big team top rate like that because you're gonna be churning doing 10 k pops versus I would rather if you want Ferrari deals and Ferrari assignment fees, you gotta be willing to buy some Ferrari leads. So I would rather pay whatever it takes to go get those Ferrari leads in an area like California or Seattle or Washington DC or areas like that and be making $50,100,000 dollar assignment fees with a very small team.

Steve: You know, it's interesting because Brandon Bateman was on the show. Yeah. And he does, PPC management. Yeah. And he says, like, most people are focusing on the wrong details.

Yes. He says that what he looks at is here's how much this lease should cost. And if we can pay less than that, we're paying that. That. If it's hers, how much does this lease should cost?

And people are bidding more in that. We're not gonna bid

Speaker: on it.

Steve: And it's very similar here.

Robert: What we do is we reverse engineer.

Speaker: Mhmm.

Robert: We use third grade math to destroy the competition. Okay? Yeah. I'm dropping bombs. I'm sure you shouldn't be dropping these this level of game on the show, but you can go into keyword planner and see exactly what the bid low and the bid high is

Speaker: Mhmm.

Robert: For a click. Yeah. Okay? So if you think about return on ad spend, how to calculate return on ad spend, how do you calculate return on ad spend?

Steve: Revenue. Yeah. Divide by cost.

Robert: Divide by cost. Okay. So revenue on the revenue side of things, what we found in the data is that the average assignment fee across the board is typically between 812% of the average sale price for flips in that market.

Steve: Yeah.

Robert: Okay. So you take the average sale price. Top teams with really good acquisitions, really good dispo, they're gonna be on that 12. We're talking about major markets. If you're in, like, small crappy markets doing, like, 100 k a pop, then, yeah, you're gonna be up in the twenties, but that's you're still making $510,000 fees.

Speaker: Like, you're like,

Robert: oh, my percentage is up. I'm like, yeah. But you're like, you're doing junk. It doesn't count. Okay.

But on average, in a major market, you can be eight eight to 12. And so let's just say it's 10%. Okay? So let's say the average sale price for a property in a market we're going into is 500,000. So how much is our average assignment fee?

Steve: So it was 500,050 probably. So $4.08 to 52.

Robert: So Yeah. 10% of 500,000, we should be let's just say it's 10%. Keep the math easy. We should expect 50,000.

Speaker: Mhmm.

Robert: Okay. So then on so we know where our revenue is gonna be. Now we gotta figure out what is gonna be the cost per deal for keywords. You can go in a keyword planner, type in a keyword. You see the bid low, the bid high for that MSA.

And if the bid high, that's where you're gonna be paying if you have a crap website.

Steve: Mhmm.

Robert: Remember I was talking about page speed and

Speaker: Mhmm. All

Robert: that? That's where you'll be paying. What we found is we can actually look at the bid low, which is sometimes a third, sometimes even a quarter of the bid high and bid just a couple dollars more than that and take over the top position for that keyword. Okay? So let's say it's $10 per click for a keyword.

Okay? So we know we can get clicks for $10. What let's say on a keyword like cash home buyer, probably one in 10 in a hot market is gonna convert to a lead where we're gonna get the contact info. Yeah. So we're paying $10.

We're converting 10%. What's What's our cost per lead? $100. $100. Okay.

Now let's say, let's say one in ten of those leads were closing and turning into a deal. What's our cost per deal?

Steve: Thousand dollars.

Robert: So we take now ROAS revenue divided by cost. What's our return on ad spend? 50. 50 x. Yeah.

Right? So most teams that I see are only getting four to six x return on ad spend.

Speaker: Mhmm.

Robert: The top investor lift teams are 10 to 20 x return on ad spend. How do we do that? Keyword by keyword, city by city, doing the third grade math to find the market asymmetries that haven't been exploited, and they're exploiting the hell out of them. Yeah. To go do massive numbers.

I taught this to Josh Cohen. He came in on Invest Slope. He had some old leads. He was doing luxury development where he would buy, like, $400,000 houses, scrape them down to the foundation, and then build, like, $2,000,000 houses there. Mhmm.

So we still had some data, and I he was trying to get out of it during COVID. And I said, dude, you should start wholesaling. He came on. He did a really good first month. He did a 179,000, I think, his first month.

And he started getting rolling with PPC. He really wasn't getting any traction. Like, three months later, he's like, dude, I think I might be out. This is not working. I'm like, okay.

Well, I'm not a Google Ads expert, but, like, how are you thinking about Google Ads? And he's just talking about cost per lead, cost per lead, cost per lead. Oh, check out my cost per lead is so low. Like, yeah. But what percentage of your leads are you throwing in the trash?

Steve: Yeah.

Robert: Where are these leads coming in from? They're all, like, in the middle of nowhere. I'm like, dude, this is stupid. And I I'm like, here's how you gotta think about return on ad spend. I'm like, okay.

First of all, we're gonna go invest with final cities where the hedge funds are buying. We're gonna make a list. There's our list of the cities. Now let's look at your top performing keywords. Here's our keywords.

And then one by one, let's run this third grade math. He plugged that in. He spent an entire weekend doing it. Like, he's like, dude, I was up to, like, 4AM, three nights in a row just plugging the numbers. The next week, he got a quarter million dollars of assignments on our on our contract.

Speaker: Yeah.

Robert: And then two or three weeks later, he called me up. He said, Robert, I just did my first quarter million dollar day.

Steve: Yeah. Wow.

Robert: Yeah. It's just breaking it down to the fundamentals. Run your business like McDonald's. Think about the fundamentals. Elon Musk does the same thing.

Speaker: Mhmm.

Robert: What are the fundamentals of your business? How can you use third grade principles to just focus on doing those fundamentals better than anyone else?

Steve: Now I know that we did this show to announce our partnership. Yes. But I think everyone should go back and watch this whole thing about

Robert: return on ad spend. Right? No one's thinking about it.

Steve: Because the math is simple. Right? It may take a while to kinda work it all out. Yeah. But the math is simple enough that everyone can do this if they're doing I'm sorry.

If you guys are doing Google pay per click, go back and watch this part. Yeah. Right? And it applies to marketing in general, but Google pay per click is the is the the king of direct response marketing. Right?

Like Yeah. That if you can conquer Google, everything else will work itself out. But Google pay per click is the king of direct response marketing.

Robert: I'm gonna drop one more thing here. Yeah. There's not a single client on Investliff doing over half $1,000,000 a month dollars per month that isn't spending at least 90% of their budget on one channel, and that's Google Ads. Yeah. So if you're not on Google Ads, you haven't figured it out yet,

Speaker: You gotta

Robert: figure it out or you're gonna be left behind.

Steve: Yeah. I mean, that's that's a powerful powerful statement, and I I don't think you're off base here. So, so Tony York back on YouTube. How can I become a cartel boss for Montana?

Robert: For Montana? Send me some HUDs showing you're doing a quarter million dollars a month and get three endorsements from other cartel bosses, and we'll we'll get you rocking and rolling.

Steve: And I can vet for that. Right? Like, you know, that that he he vets people, you know. Yeah. Because, my name apparently was put up for like, hey, is Steve Trane someone we should have done in the cartel?

And I get a call from a few of my friends like, hey, you're thinking about joining us? So, yeah, he will vet you. He even vetted me. I was kind of surprised. So Yep.

Robert: Everyone gets vetted. No one's above it. So,

Steve: a b on Instagram, how do you decentralize when you're becoming centralized? That's an interesting question. I don't quite understand it. So maybe Yeah.

Robert: So we're not becoming centralized in the okay. So if you think about the other players like Offerpad and them, it's top down. So when Offerpad or Open Doors, someone wants to launch the market, what do they have to do? Build an office, hire employees, launch marketing campaigns?

Steve: I've been to their office. I got chewed out by Opendoor. So yeah. Yeah. So I I I walked through their office.

They're like, hey. We need to have a sit down with you. And, yeah, it was not a fun conversation, but they showed me the office. They showed me all the staffs. Like, here's all my company, and here's all the resources that you and your company are wasting.

It's like Wow. So that was not a fun conversation. Interesting. These things happen. Right?

Robert: They happen.

Steve: So anyway, yes. So they do have to have an office.

Robert: Yeah. They they it's one guy at the top making the decisions, playing the strategies, and and then everything rolls downhill from, you know, the CEO and the decisions he makes. Conversely on investor lift, we're just nodes on a network. Mhmm. Okay?

Much like blockchain has different nodes on a network. Napster, you know, torrents, different computers all contributing. Every single person that operates on investor lift is just a node on the network. Okay? Right.

And we're just the data layer, the software layer to allow those nodes to collaborate just like a torrent website. You know, I have a cool new song that I just downloaded from my CD.

Speaker: Mhmm.

Robert: And the CD just dropped and I used torrent so much stuff. Like, I think I had one terabyte, which was like a lot back in the day of music. I put it up. I share it from my note, and other people can access that note. We're doing the same kind of thing with data.

I skip trace a buyer, verify the phone number. All the other notes get it as well. So we're just collaborating together like a real cartel

Speaker: Mhmm.

Robert: To make everyone better off.

Steve: I'm not saying I was on LineWire, but I know people that were, you know and and they upload a lot of movies Yep. And video games. They might have found some stuff on Toron on Pirate Bay. I don't know. So

Robert: Love it.

Steve: Decentralize is great. Yeah. So Jason Gaber on YouTube. How do you pay for dispositions people? Or how do you pay your dispositions people?

Robert: How do I pay my dispositions people? I don't have any.

Steve: So how do people in cartel or in investor general really pay the disposition people?

Robert: My thoughts on the compensating teams have a really small team of gladiators and pay them really well. And so I find, like, the best people that come into this business don't have real estate backgrounds. Like, I remember when I was expressed, the entire team originally was all realtors, and they're all freaking lazy. They would take two hours for lunch. Okay?

And I come in and I'm like, Brad, this is insanity. We're spending millions of dollars on marketing. And these leads are sitting in their CRM for two, three hours before they get responded to you. That your close rate on a lead drops down 21 x from minute one to minute five. If you wait more than five minutes and you respond from leads, especially a Google Ad lead, they've already moved on to the next guy.

Right. So, like, respond Can I help you? I'm like, this is stupid. We have all these lazy people and they're making, like, nothing, like, pretty much McDonald's salary plus a little bit of commission. So we cycled out that entire team, brought in a whole new team of, like, professionals.

And what I found is, like, the best people come from things like car sales, window sales, types of industries that where there's a lot of high frequency transactions where you're not having to teach them to be a salesperson. They already have a decade of sales experience doing thousands of sales in some other industry. But those people, like, let's say you're working at BMW and you're a top salesperson for BMW. How much are you making per year?

Steve: If you're in BMW, I don't know, 130, 140.

Robert: Probably at least. Right? Yeah. So if I wanna go poach you from BMW and I offer you $50, are you gonna come? Hell no.

Hell no. So what you gotta do is come in with a game plan, basically, proposal for them on how they can double their salary. So a guy like that, you know, let's say he's working BMW. He's making, like, $1.20, $1.40. You can't come in and offer him a low base because he's got mortgage payment.

He's got car payments. He's got, you know, a lifestyle. He's got at least have some guaranteed lifestyle. So you have to give him probably, like, $85.90 base, but then you gotta put together a comp package where he can make 300,000. Yeah.

And there's guys on teams that work from Vassula, like, you know, salespeople, dispo people that make quarter million dollars a year, but they freaking crash it. They move millions of dollars of deals.

Steve: And this goes back to something I said before, totally unrelated to this specific, conversation, but there's nothing wrong with working for someone else. Right? No. If you can make a quarter million work for somebody else yeah. You would do it for three years.

Right?

Robert: Yeah.

Steve: If you can make a quarter million work for somebody else, like

Robert: You're educate you're you're getting paid in education.

Steve: You're getting paid to learn off someone else's money. Yep. Kendall on YouTube. Are these buyer websites with Investo Lift or seller websites? So I'm guessing he's talking about the landing pages for, home sellers to register.

Robert: The websites are for sellers. Yeah. So it motivates so imagine, like like, offerfast.com. You get a website like that. Okay?

And then on the, Dispo side, all your deals get posted on to investolift.com. If you do move up to one of those higher tiers, you get your own branded version of InvestorLift.

Speaker: Mhmm.

Robert: Okay? But you'll start off all your deals post on investolift.com, but you do get your own unique motivated seller site just like Carrot or something like that.

Steve: And then are, Tony York on YouTube, are commercial properties also being sold on Investor Relations?

Robert: There are some. Yeah. We do give you the ability to post commercial, and people are moving commercial and also moving portfolios of deals and even land deals. People are moving mobile home parks, all all sorts of stuff. We don't care what it is.

It's a widget. You put any widget you want.

Steve: And, Tacticus wants to know, you're paying hedge fund rates? I guess I'm not sure. Are you beating BlackRock? I guess, is kind of the question.

Robert: No. So we don't buy any properties ourselves.

Steve: Right.

Robert: What we would do so, for example, we just did a deal last week with a hedge fund. We're building special software for the hedge funds now to buy from all the wholesalers.

Speaker: Mhmm.

Robert: So this company is gonna be buying two up to $2,000,000,000 of homes off Investula for the next twelve months. And it's not us buying them. It's the hedge fund. We're just building softwares for both sides. We're building software for the wholesalers, and we're also building software for the hedge funds.

Steve: Right.

Robert: And then we're building algorithms that match the two together. So when you have a deal, guess what? You can go sell it to a hedge fund really fast. But we don't buy any homes ourselves.

Steve: And this kinda goes back to, right, the problem we're trying to solve. Market of the

Robert: to see.

Steve: You started with all the, all the buyers. Yep. I started with all the wholesalers. Yep. And so you got all the buyers.

And now with all the buyers, you get more wholesalers, and they got more wholesalers. You can get go get more buyers.

Robert: Yep. Chicken and egg. Yeah. So You went for a chicken, I went for the egg.

Steve: Yeah. We went we attacked it from different, different sides. So Yep.

Robert: Well, now we're partnering together, and we're gonna put the two together. And it's gonna be amazing.

Steve: That's the way of that. That's the way it goes. Right? So, again, you know, guys, I'm excited for this venture. You know, we're partnering up.

I didn't expect this. I mean, when we first met, like, a year plus ago, it's like, you know, hey, we're gonna be doing business together, but I am and beyond excited. So what we're gonna do is you brought something here for me

Robert: to do. This is this is the agreement to acquire real estate I'm sorry. No. You can keep

Steve: No. No. Real estate is We're not there yet.

Robert: This is, the agreement to officially acquire OfferFast. So after we sign this, OfferFast is officially part of InvestoLift. History in the making right now.

Steve: History in the making.

Robert: Two titles. Getting together.

Steve: Press hard. There's four copies.

Robert: Oh, yeah. Mont Blanc. Nice. And also, Steve is also coming to the board of advisors as well. So, he's gonna be advising us and working with us closely as we try to just completely change the game and build the decentralized most decentralized, most powerful home buying and selling platform in the entire world.

Yep. It's official. It's official. Congratulations.

Steve: So let's see. There's no more questions here. So, guys, again, if you got value today, please like, subscribe, share, comment on this. It helps us with the algorithms. We just spent fifteen minutes talking about algorithms.

Yeah. I don't say this, you know, only for me. Right? Like, helping the algorithms helps us reach more people. We will create more millionaires.

We do have our all day sales training on December 10. If you guys have not checked that out, DM me sales, or, you know, go here. You get five dollars off if you guys sign up right now. And then, what are some last thoughts? Wanna leave the listeners with.

Robert: I think we've talked all about a lot of stuff at the high level. Like, for guys, you know, typically, we specialize in working with companies that are doing quarter million dollars a month and trying to scale to a million, 2,000,000 a month. But there's probably also a lot of people are watching that, maybe are just getting started. And my advice to those people is read a book by Phil Knight called Shoe Doc. Really good book.

And the one, key thing that I got from Phil Knight that was really incredible and always stuck with me because there's so many times where, like, this is a lot of work. We're grinding, like, for years trying to build this thing. And I see a lot of wholesalers the same thing. They come in. They're trying to wholesale.

They get one deal, and then it's, like, dry spell for, like, six months. I remember Nick Perry said he went on, like, a 170 appointments before he got his first deal. But at the end of the day, here's the thing. You don't fail until you give up. Okay?

You don't fail until you give up. When I was working at Express and we were doing all these flips, I could have easily just been like, you know what? Screw it. I'm just gonna call some Wall Street bank and just go back to the grind. And I would probably still be sitting there working at a Wall Street bank today, grinding a hundred hours a week, probably be on my second or third way by now.

And, yeah, I might have an Aston Martin, but, like, if I wanna Aston Martin today, I just buy one cash, and I can work whenever I want and take vacations and things like that. But it's a grind. I remember when I was first starting my business, someone told me they said starting a business is gonna be the hardest thing you ever do in life. And I thought about it. I was like, yeah.

Maybe for you, but not for me. You know, just arrogant, young, cocky.

Steve: I was I made the same mistake.

Robert: Yeah. It is so freaking hard. Yeah. It's so freaking hard, but you just gotta keep on pushing. Just keep on grinding.

Try to get 1% better per day.

Steve: Mhmm.

Speaker: And

Robert: if you just get 1% and focus on the basics. Focus on don't worry about building out your CRM and, like, all I see people, like, they come in the business. They're like, I'm gonna do SEO. I'm gonna build up my CRM. I'm gonna have Salesforce.

You're gonna have this dialer and we're not I'm like, dude, just, like, get your cell phone and Excel

Speaker: Mhmm.

Robert: And a list and start dialing. Like, you don't need all fancy toys. Okay? Just focus on, like, the basics, communication, things like that. Get the fundamentals down.

Run your business like McDonald's. Right? And McDonald's, a 15 year old, can come in and run the entire operation. They've streamlined every single process.

Speaker: Yeah.

Robert: If you wanna get rolling, you wanna have success, or if you're already having success and you wanna get to a million dollars per month or $2,000,000 per month or $10,000,000 per month, you've just gotta simplify everything and just focus on the basics, focus on the fundamentals, and then do not give up. You don't fail until you give up. And right before you're about to give up, that's usually when you have your biggest breakthrough.

Steve: Yeah. It's powerful. If, someone wants to get ahold of you, how would they do that?

Robert: So I used to say Facebook, but Facebook, I'm just getting bombarded with, like, four x and VAs and stuff. So I'm now probably more accessible through Instagram.

Speaker: Mhmm.

Robert: Okay. Because I have less people following me. I only have, like, a thousand followers

Steve: or something. So team that can help you with that.

Robert: Well, yeah. Let's do it. Let's do it. Let's give it to 10,000. So Robert Wensley, on on, Instagram.

I'm on TikTok too. I just post, like, some travel stuff. But if you like seeing travel stuff, Robert m Wensley on TikTok. Someone stole Robert Wensley. I was really pissed about that.

I'm gonna try buying that. But, yeah, Robert m Wensley TikTok, Robert Wensley on Instagram, and Robert Michael Wensley on Facebook. You can connect reach out on Facebook as well. Just I'm my inbox is bombarded on Facebook. So, also, if you have any questions about InvestoLift, my team is actually online right now to answer any questions you have.

So you can go to, the website. I believe there should be a blue button in the bottom right hand corner that you can talk on chat, I believe. If not, email support@investorlift.com. Support@investorlift.com. I got three amazing customer support people that are on right now.

And any questions that I didn't answer right now, if you have those questions, don't leave them. Just pop open your phone right now, open email, support@investorswift.com. Send them your question, and our average response time is, like, a minute and forty three seconds right now. It's really fast. Wow.

I might get flooded right now because I know a lot of people watch this show. So it might be a little bit longer, but we'll get back to you right away.

Steve: That's incredible response time. Yeah.

Robert: And a 100 of a 100 customer support. That's phenomenal.

Steve: I mean, that is something that you can hang your hat on. That's something, like, you know, in Nordstrom's, at Costco. Right? Like, that's how you thrive. Yeah.

Like, usually, if you can keep the customers happy, you have customers for life.

Robert: Yeah. I always say, if I have a customer, I wanna keep them for life.

Steve: Yeah. So that's that's admirable because that's not how everyone runs their business.

Robert: Yeah. But the ones that do, they're the ones that succeed. Look at Zappos. Look at Amazon.

Steve: Right.

Robert: Well, I study those and just apply to Zappos.

Steve: A whole book about it.

Speaker: Yeah. Alright.

Robert: I study that book.

Steve: Yeah. It's an amazing book.

Robert: If my my customer support team, when they come on, like, you gotta study this. And also Disney, if you look at Disney Yeah. My wife, she runs our customer support team, and she actually studied under the head of customer experience at for Disney.

Speaker: Mhmm.

Robert: So he taught her, and then she, in turn, teaches everyone else.

Steve: So So if I go to investorlift.com right now Yes. And I wanna order a

Robert: pizza. We might send you a pizza.

Steve: That's awesome. Thank you.

Robert: Love it. Congratulations. Thank

Steve: you, man. I'm excited. I'm very excited. We're gonna

Robert: the whole industry is gonna change after this

Steve: Yep.

Robert: After this episode drops.

Steve: Yep. Let's go. Alright. Thank you guys for watching. See you guys next week.

Robert: See you.