How To Thrive During An Economic Winter

Speaker 0: Shout out to Steve Trane. Jump on the Steve Trane. We real estate disruptors.

Steve Trang: Hey, everybody. Thank you for joining us for today's very special episode of Real Estate Disruptors. Today, we have Dean Graziosi with Mastermind, someone I've been following for a very, very long time. And today, we're gonna be talking about how to be bold and prepare to thrive during an economic winter. If this is your first time tuning in, I'm Steve Trang, sales trainer.

Every month, we help hundreds of people buy more houses at deeper margins. If you wanna join us on our training calls, DM me the word sales on Instagram, and I am on a mission to create 100 millionaires. And the information on this podcast alone is enough to help you become a millionaire. In the next five to seven years, if you'll take consistent action, you will become one. And if you get value out of this show, please tag a friend below, share this episode right now.

That way, we can all grow together. You ready?

Dean Graziosi: I'm ready. Let's do it.

Steve: Alright. So the first question is what got you into initially working for yourself?

Dean: Good question. And thanks for coming here, man. Good good to see it. And I I know there's, I know if you're listening right now, you got lots of options to listen, to look. We have we are living the most distractive time in history.

Steve: We So

Dean: if you're gonna spend the next, you know, fifty, sixty minutes with us, we're gonna we're gonna light it up. So thanks for being here. What got me working for myself? You know, it was so long ago. You know, we we all have our either running away from something or running towards something.

We're either running away from a childhood that was not so great Mhmm. Or we wanna run towards something that's bigger and better. Sometimes it's both. You run away and then you run towards

Steve: it. Right.

Dean: I I if I look back, it was running away from watching my parents struggle so much. My my dad worked couple of jobs and was in a collision shop and auto sales. And thank God, he taught he taught me some great lessons, but worked so hard and had headaches from painting cars. And I was like, that just didn't look right. My mom and dad were split.

My mom worked three jobs to make about $90 a week. She cut hair. She cleaned houses. Did lots of miscellaneous jobs. And I just remember them working for other people and doing things, not having money, and not being happy.

Like, it's easier to reflect. I'm 53 years old. I can look back now and analyze with emotional intelligence. You don't have emotional intelligence when you're a kid. Mhmm.

You just go, I don't want that life.

Steve: Well, that's just the way it was, but you had the you had the, recognition though at a young age to re

Dean: the recognition you want that. Exactly. Real really good point. Like, I didn't know there was a better way. And and then also the combination of knowing I didn't want what my parents had and being young and dumb and the world didn't tell you no enough and I just thought I could.

Steve: Right.

Dean: Like, that's a gift. Don't you wish you could give more people of just being naive? Like, don't listen to the no. Like, just go for it.

Steve: Oh, the before the childhood innocence is programmed out of me.

Dean: Yeah. That's a really great way to put it, before it's programmed out. So before my childhood innocence was programmed out of me, I remember just wanting to be successful to retire my mom. Like, we all need a muse. That was my gig.

My dad, he could handle himself. My mom, man, she worked her tail off. She's the sweetest woman still to this day. She's alive fortunately, and she's the sweetest woman, but just works so hard to come home at 09:00 at night completely exhausted. And I just wanted to take care of her.

So I don't share this a lot, but the reason I probably wanted to do my own thing, that probably is because I wanna take care of her. Yeah. And I just I wasn't that smart in school. I had dyslexia, so I struggled really hard with reading. I didn't I wasn't diagnosed with dyslexia till I was older.

I just know school wasn't matching for me, wasn't working for me, and I just decided I I I gotta do my own thing. So in at 16, I started cutting firewood. 15, 16, I started cutting firewood while I was figuring out how to work on cars. Yeah. By the time I was 17, I had a firewood business.

By the time I was 18, I got my first no money down real estate deal just by knocking on a million doors. Desperation is one hell of a motivator. Right?

Steve: Yeah. Absolutely.

Dean: So I got my first real estate deal, second real estate deal, started getting apartments. So it wasn't like I I wasn't like I was in a job. I've never worked for anybody in my entire life. So it wasn't like I was in a job and said and that's a lot of people's stories. Like, this enough of this.

Somebody else is owning my time. Right. I just never went down that path. I started with cars and then real estate and started I own ended up owning about 20 apartments, and that helped fund get me in my first I bought some raw land. I subdivided, sold some of the lots, then built houses.

Then I started a housing company. I was building houses and flipping you know? So had apartments and and Well, what's interesting, you

Steve: were talking about, like, the school wasn't, the best, option for you and you're and you had dyslexia. And, you know, one of those things that we look back at it now is, like, man, how did we miss it? You know? Yeah. So many people weren't diagnosed properly, but some of the most successful people alive is because they have dyslexia.

Dean: I know. Right?

Steve: You got Richard Branson. You got Steven Spielberg. People that school wasn't an option. I need to figure out a way to make things work. And so they were forced into working for themselves or working, you know, in a

Dean: way good point. Never looked at it. I really was forced because I was probably not hireable. Right? I I didn't have a degree, didn't come from a good pedigree.

Right? Like, so I I had it figured out.

Steve: And then I remember, there was times, I I wanna say, when I was younger where I could I would see you on TV, and You're talking about, like, how to get into business for yourself. I don't remember exactly what that was.

Dean: It was real estate.

Steve: It was real estate.

Dean: Yeah.

Steve: Okay. So, you figured out real estate and then you started teaching real estate. So Correct. Let's take a step back. So you were doing you you're employing people.

You had a business when you were 17?

Dean: Yeah.

Steve: Okay. When

Dean: I was 17, I had, by 17, I had probably four people help me cut firewood, and, I was selling cords of wood. I remember it was $75 a cord, and I was making about a thousand bucks a week after I paid everybody at Yeah. At 17. And by 17, I was already working on cars. And by 18, I had my first real estate deal.

So how

Steve: did you get your first real estate deal? Because most people, like, today, it's really easy. Right? You just go to YouTube. You listen to podcasts like this, and you can find your first real estate deal.

Yeah. When you're 18, I mean, this is the time where it was not an abundance abundance mindset. It was scarcity mindset. And, like, if I told you something, then there was a good chance you're eating out of my bowl. Right?

That was the mindset at least. Yeah. How did you learn to, you know, to get your first deal?

Dean: Yeah. So my dad always my dad kinda dabbled in real estate, and I wanna give I don't wanna say that in a negative way. It sounds like I'm being mean to him. He he he did some real estate deals in his life and never had a lot of money, so he was always desperate to try to find a deal and was always looking for that big one. I'll tell you what if I think back my first deal, first or second deal was a deal I did with a a lady named Mary Lopresti.

In fact, I didn't remember this deal until I was on I I was with PACE.

Steve: Mhmm.

Dean: And he remembered reading it in the first course I ever created. And if I think back out of desperation, I knocked on a lot of doors. I I had the theory. I had someone older in my town. His name was, Joey Noto and Dominic Afuso, two Italian guys.

They were older in my town. They were doing really well for themselves, and they were in real estate. It's one of the main reasons I wanted to go in real estate. I watched my family struggle, and I watched these two guys live what I thought were, like, millionaire lifestyles. Like, the house, the car, the family was like, ah.

Like, they have a pool in their backyard. I never had a pool. I lived in little you know? But I remember and every time I could have a conversation with them, I'm being really polite, not not being intrusive, but if I could find them at the I lived in a little town of 6,000 people. Mhmm.

So you saw people all the time.

Steve: Where where was this?

Dean: Little in Marlborough, New York.

Steve: Okay.

Dean: And it was a place called Frank's Deli.

Steve: And

Dean: Frank's Deli is still there, and Frank is a good friend of mine. But I would try to I'd be around Frank because he owned departments. I'd be around and I would do everything in my power to and be in proximity. And I sometimes I'd listen or I'd ask questions. And I never wanted to be annoying, but I but they appreciated that I listened and and would work at it.

So long story short, I I understood that you could buy real estate with no money down if someone would hold the mortgage.

Steve: Mhmm.

Dean: If the seller would say, hey. I'll give it to you monthly. I didn't know a million options. I didn't know wholesaling back then. I didn't know I didn't know the terminology.

I just know if I found something that was desperate enough to sell and I could prove that I'm a good dude, maybe they'd sell it to me with little or no money down and I could pay them every month. Yeah. And if I think back, I probably I mean, who knows? I don't know if it was twenty, ten, or a 100 different tries. And finally, Mary LaPreste, amazing older lady.

She she wanted to move to Florida. And what I found out, what her hot button was, is she said, I wanna move to Florida. I wanna get out of this house. I need I remember the number, $170,000 for this house was probably worth 160. She said, but if I could get $2,000 a month to move to Florida, that's how much my entire living expenses would be in Florida.

And maybe this is interesting to you if you're watching now, but just see how things start. Yeah. And I made the deal with her. I said, I'll give you the $1.70, a 100% of what you want, but I only have $2,000 to put down, and I'll pay you $2 a month. Give me a year, and then I'll pay you all off.

And she was so thankful. She invited me for pasta dinner on Sunday. We made a deal, shook hands. I gave her $2,000. She moved out.

I renovated. It was a three part three unit. Her daughter lived on one floor. Her granddaughter lived on the other. They all moved out.

I remodeled all three and, put beautiful tenants in there, refinanced it at the bank because it had so much equity in it. I paid Mary off, and that was the launching pad into my first one. You did

Steve: all that work yourself?

Dean: I did all of it. Back then, I did it myself. Yeah. Yeah. Well, the product tile and plumbing and electric and

Steve: all that. With the car has probably helped a little bit.

Dean: It did.

Steve: I think there's a a powerful lesson there as well, though. You know, again, being young, did we know that proximity was power? I mean, did you know proximity was power then? You just wanted to be around them so you can just hopefully hear something.

Dean: Yeah.

Steve: But now we know. Right? You're the average of the five people we spend time with, spend most time with. So it's amazing that, the the the wisdom or the, you know, the the decisions you made that led you to where you are today. It's crazy.

So you do your first deal. Right? It sounds like it was an amazing deal. Yep. Were there struggles along the way?

I mean, I know it's a long while back. Yeah. So, like, what

Dean: Yeah. So, I mean, it's a long time ago. This is, you know yeah. Quite some time ago. Yeah.

Steve: So I guess maybe that we'll just talk about, you know, like, your your journey in real estate.

Dean: What the yeah. But I'll tell you what the struggles are. To this day with all of it is the self doubt will crush you and cripple you more than anything else. Mhmm. It's not the can I find a deal, can I find the money?

Yes. That all can be hard, especially if you're listening right now and things are tough. You might be thinking, you guys are doing deals. You got money now. It's easy.

I remember what it's like to have nothing. And all my friends went off to college. Like, one went to Miami University and was sending me freaking pictures of him partying with girls and and I and I'm stuck in my little town, like, working on cars during the day and trying to hustle apartments and houses at night. And I remember thinking there was two brains. There was two thoughts in my head.

Like, you're not smart. You have dyslexia. You don't have money. People like you do what your father does. You'll be working on cars.

If you can make $60 a year for the rest of your life, you'd be lucky. One of my brain literally told me that every day. And there was another part of my brain, Steve, that said, no. That you're not gonna settle. You're not gonna be your parents.

You're meant for more. You could do more. You could be more. Don't take no for an answer. And they're only a millimeter apart.

Steve: Mhmm.

Dean: It's not like this way or that way. It's like one day you feel like the imposter that'll never do it with self doubt, and one day you feel invincible. And we just have to do everything in our power to feed that inner invincible human that so at the end of our lives, we don't look back and feel like we played small or we missed it. We only got one shot at this. Yeah.

I don't know what drove me. I I'd love to give you an answer right now that it was God. It was an epiphany. It was this older uncle that inspired me. Honestly, I just think I just think I was running away from pain, man.

My my parents were in pain. Like, they they just were. They they weren't happy. My parents were married nine times. My mom, five.

My dad, four. They didn't have money. They weren't that happy. I think I just saw, like, so much pain if I left my life the way it is that I would have chilled chewed through a brick wall, man.

Steve: Yeah.

Dean: And and what I realized when I look back, it really wasn't that hard. I just didn't give myself an out. You know, Tony Robbins is my partner and friend. He has it saying, if you wanna take the island, you have to burn the boats. Like, you're there.

You gotta take it. In my head, like, being like my parents was like, I had to burn the boats. So, yes, the the trials were oh my god. When she said yes, I can think all the way back when she said yes. I'm like, oh my god.

What if I'm gonna can I really pay her? Can I really remodel this whole house? Can I get friends to help me? Where will I get the money to actually remodel it? Because I I know the money, and I used credit cards to do a lot of the remodeling and borrowed money and hustled.

And I was selling cars at the time. I was fixing cars and selling. So I'd hustle a car, make $5 on a car, and go, like, literally to Home Depot and buy enough carpet tile and and, you know, to do another floor. Yeah. Right?

But where there's a I don't want it there's a will, there's a way. But there really is. Yeah. If we can and I'd love to talk about where we're going with this economic shift that we're going with real estate.

Steve: For sure.

Dean: I'll get there. But, you know, man, your your thoughts could trip you up more than anything. I guess that's the best lesson is I was young enough that I didn't hear no enough and I was desperate enough to get away from where I was and I just kept pushing forward till it happened.

Steve: Yep. And then at some point, you got into the the info marketing Yeah. Space. Tell me a little bit about that journey.

Dean: Yeah. I I I'll tell you. So I'm I'm doing well, and I'm probably 27 years old. And now I have now fast forward to 27. I had already I my net worth was a million dollars at 27 because I bought a I bought two pieces of land.

One, I subdivided six lots, and I built three of the houses. And then the neighbor, I bought the 30 acres next door, subdivided that into, like, 18 lots, and I was just about to start building. And a a real estate boom came, and I flipped the whole thing for about $850. I only had, like, 400 300 and something in it. I made 400 there.

Anyway, between all of it, I made almost a million bucks, which is unbelievable from where I came from.

Steve: For sure.

Dean: And at the time, I owned a collision shop. It was called Dean Collision Center. I had tow trucks. I had 20 apartments, and I was doing that housing development. I was on my way.

I was doing better than I could ever imagine, better than anyone had ever done in my family.

Steve: Mhmm.

Dean: I was I became very good friends with those two older guys, and one of them, his name is Mark Miller, was 85 years old at the time. And I used to go see him once a week, And I'd spend two hours with him, and I learned so much from this amazing man. He's no longer with us. But I have to say, I was so used to and and I hope you don't mind me sharing this, but I was so used to running away from pain Mhmm. That I'd love to use a more elegant word, but I found success at 26, 27, but I was really hosed up.

Like, I was just so running away from pain that I wasn't I don't know if it's enjoying the success or understanding. I was doing it out of, like, angst. Like, I can't be my parents. I can't be my parents. Like, I'd like, my face might have been crunched up my whole twenties.

And all of a sudden, one night in the middle of the night, I watched Tony Robbins on an infomercial, and I buy his I felt like he was talking to me.

Steve: Yeah.

Dean: And I bought his course. And I get it, and I devoured it, Steve. Like, I felt like he was talking to me. And he gave me some fundamental shifts, like life happens for us, not to us. Instead of me being like, oh, why did I get dealt this hand?

It was more like, oh, god, universe. Thank you for this. Because of that, I get to be me. Like Right. If my parents spoiled me, maybe I'd be miserable doing drugs.

But because of that life, it gave me it gave me the desire for more. So, oh my god. This all happened for me. And in a moment, my mind shifted. And I focused on solutions more and surrounding myself with the right people.

And I realized, oh my god. That's why I'm doing better because I have these older friends. Let me get more of them. Yeah. And it just really compounded me, but it did two things to me.

One, it really helped me be less hosed up, really technical term. But number two, it made me realize, wow, Tony took my money

Steve: Mhmm.

Dean: And he gave me information and it shifted my life I wanted in.

Steve: Yeah. I

Dean: think we'll talk later. You had that epiphany at a point in your life or else you wouldn't be in front of me right now interviewing.

Steve: A 100%.

Dean: Right? So there's this epiphany, like, my life experience could help someone else. Right. So I said I'm gonna go in the information business. Right?

I had no freaking clue. I had no following. This is before the Internet. Yeah. This got this is 1997.

There wasn't even Myspace. There wasn't even dial up on AOL. Like, you know, it was you didn't you couldn't watch a video on AOL. Mhmm. Right?

Steve: Right.

Dean: It was a modem that right? So, I decided to go in it, and I created a course. And I was gonna do real estate, but I had only done a you know, I did a bunch of real estate, but I I was either gonna do real estate or cars. And I was going back and forth, and I end up picking cars first because that's how I made my first big chunk of money or consistent money to invest I made from flipping cars.

Speaker: Right.

Dean: And I created a course called motor millions. I taught people how to flip cars through the classified ads. I I in fact, it's in the other room. Scott, if you get it, it's so funny. I got it.

It was in a box that we found about a month ago from literally 1997. Like, this is literally the course I created in 1997.

Steve: Oh, man. Amazing VHS.

Dean: VHS and all that. Right? It it's funny. I'm gonna show this, during the challenge Tony and I are doing. But, I created this course and then, like, all of us, and maybe you felt this way when you launched your podcast and you do what you're doing.

Like, I'm so fired up by what I learned from Tony. Right? So excited about what he shared that I I kind of put, I kind of put everything else on hold. I went back to that 17 year old naive, I could just do it. Mhmm.

Steve: But I

Dean: was a little older then. So by the time I got done and realized I had to create books and put product in the warehouse and hire a company, hire a call center, I had to put $50,000 in prepaid media. It cost a $100,000 to produce produce the infomercial. I'm $202,150 grand in pretty much every dollar I had into something where I'm not Tony Robinson. I remember my sister sat me down and she's like, we're so proud of you.

You're the most successful person in our family. But you went too far. You're going broke. You're gonna lose everything. Stop this obsession.

You're not an educator. You're not a teacher. You are great at cars. You are great at real estate. You're not Tony.

You're not six foot seven dynamic. You don't have millions of dollars. And I just remember this gutted feeling of, like, again, that same two voices I told you at 17. The one was like, you're a freaking idiot. You just blew every dime that you saved up your entire life.

You were broke as a kid, then you weren't. Now you're broke again. You'll never do this. You're gonna lose everything. And then there was the other voice that said, you're meant for more.

You could help people. You could share your story. You could teach what you did in real estate. Teach what you if you can come from nothing and make this, imagine what you could do for other people. And those two voices, again, were a millimeter apart, Steve.

Steve: Yeah.

Dean: And I remember literally in the little town where I grew up, the place I took a walk. I took a walk and these two voices and me had had it out. And I I would love to say no way I was quitting. I was a I was a hairline away from just going, hey. I should be lucky with the life I have.

I have real estate. I have a tow truck company. I have Dean Collision Center for god's sakes. Right?

Steve: I should just be grateful.

Dean: I should I should be grateful. Why why am I so greedy?

Steve: Yeah.

Dean: Right? But something that they just wouldn't let me settle. That probably the day you decided to do a podcast or or all the things that you've accomplished in your life, man. You wouldn't be here if you didn't do great things in your life. And I just decided to go for it.

And I was gonna do it, and there was nobody gonna talk me out of it. And I launched Motor Millions and, ups and downs, and I figured out this digital world or this product world, and it was different because I had to do an infomercial. There was no other way to sell. People like, why'd you do an infomercial? It's like, what else was there?

Like, direct mail and infomercials in yellow pages.

Steve: Like That was it.

Dean: That was it. And I figured it out. And when I got momentum, by then, I had done a lot more real estate deals, not thousands, maybe maybe 30 deals my whole life. And I launched a real estate course probably twenty years ago now or Mhmm. You know, nineteen years ago, called Think a Little Different.

And I just laid out all the deals that I had done.

Steve: A little different.

Dean: Yeah. I I laid out

Steve: Pretty close to that whole apple.

Dean: Yeah. Yeah. And I I laid out I laid out how I did the deals I had done up until that point, and I and it became a monster hit. I went the car infomercial and car digital product did okay. That took me to a whole new level, and I think we went on to surely be the number one real estate educator for a decade.

Yeah. We changed a lot of lives, and it was amazing. And during that journey, I became friends with Tony Robbins, the guy that changed my life. And all we ever talked about was self education and selling courses and products to to change people's lives. And over the last few years, I've merged into showing people what I've done in that space.

Right? Yeah. I learned cars then taught it. Real estate then taught it. Now how to sell what you know.

Steve: Yeah. And I think that that's so powerful. And, you know, we were kinda talking about this offline, but, you know, for a lot of you guys that are watching the show, you guys, have heard me talk about, you know, I I launched this podcast because I was at the Edge by Dean Graziosi. And there was this guy on stage, Brandon Bouchard, saying people wanna hear your story, people wanna hear your story. And now he's like, you know, you gotta do one of three things.

You either gotta start a blog, you need to write a book or you need to start a podcast. And in my head, it's like, I already have a blog. It sucks. Right? I already wrote a book.

It's gone absolutely nowhere. Let's just start a podcast, see what happens. Right? And I remember it was Saturday when Dean when when Brandon was on stage saying it.

Dean: Yep.

Steve: I made a commitment on Facebook that following Wednesday. The guys tune in next week and do my first

Dean: Wow.

Steve: Podcast. And so story. Week after that, I got my podcast. Right? So I launched it and it was one of those things like, you know, let me just do 10 episodes

Dean: See how it goes.

Steve: To see how it goes. And if it sucks, nobody will know.

Dean: Nobody will know.

Steve: Nobody will know.

Dean: You don't even tell anybody. Right.

Steve: But if it goes great, then, you know, this would be life changing. And so, not only has it been life changing for myself, but you just had, you know, Pace was just in here. And, you know, I like to say I'm a small part of his story. Right? Because, and a few of others of our friends was that this podcast that started has helped a lot of people, but it would never have existed if it wasn't you on stage talking about personal development.

So, like, the the impacts Wow. The waves that you create is just it's just crazy. It's a

Dean: ripple effect.

Steve: You don't know where it stops.

Dean: It doesn't stop. Yeah.

Steve: Someone's asking me this question this morning. I was on someone else's podcast. They're asking me how many millionaires have you created? Because I said I wanna create a 100 millionaires. And my answer was, like, truthfully, I think more than a 100, but we can only validate.

Yeah. We can only verify 11 because we ask people to send in,

Dean: like Yeah.

Steve: Verified letters signed by their accountants.

Dean: That's amazing, though. One is amazing.

Steve: Yeah. Right?

Dean: And and I I love that your mission is to have 11 or a 100 millionaires, and you have 11. But how about the people who got in their first deal that never thought they could because of you? Yeah. How amazing is that? Right?

Like, I love your high bar measurement, but imagine the person that had been trying for years on their own got capabilities and direction from you, and they got that first deal.

Steve: Yeah.

Dean: Right? I mean, that's it's the greatest gift ever. It's why I love this industry. I mean, I I we get to impact lives for a living. I mean, pinch us.

Pinch us.

Steve: It's unbelievable. And we're gonna be talking about this. So so I wrote down this note here. So thrive310.com. So it's thrive310.com.

So, I think there's something that's going on right now that, you know, I think it's really important to talk about. And right now, a lot of people are scared.

Dean: Yeah.

Steve: And I think there's so. There's a good reason to be scared. You know, June 15, was the day that that the the, Federal Reserve Yep. Bumped their rate 75 bps. Whole world kinda, like, stopped.

And they did it again

Dean: yesterday. Breath. And they did it again yesterday. They did

Steve: it again yesterday. That didn't didn't seem to be I think think at this point people are

Dean: They're a little numb

Steve: now. Yeah. They're they're numb to it already. But the fact of the matter is everyone is kinda in a state of panic, kind of a holding pattern as well. You know?

The sellers, the homeowners right now, what we're seeing is they're gonna they're gonna wait and see approach.

Dean: Yep.

Steve: Right? But a lot of the buyers, the investors in real estate are also

Dean: In a wait and see.

Steve: A wait and see approach. So we kinda have this environment where if you're in the business and you're actively trying to wholesale or you're actively trying to buy and sell real estate, if you're in an industry like we are, where your income is not based off the value of the market but the volume, there's a lot of reasons to be scared at this exact moment. And so we're talking about how to be bold and prepare to thrive Yeah. During an economic winter, which I think is a pretty accurate description. So what are your thoughts on that?

Dean: Got it. So if you don't mind, I'm glad we have some time. Yeah. I have to give my experience at fifty three, and that would be different than forty three and thirty three and twenty three.

Steve: Yeah.

Dean: Right? At fifty three, I I wanna share in a moment here what I did in o seven. I did in my real estate education and I did in my real estate investing, and I thrived in o seven and o eight more than anyone. In fact, in o seven, there was Carlton Sheets on TV. Mhmm.

There was a bunch of real estate people on TV. There was, I forget all their names, but there was a lot. And by the time we got to o nine, I was the only one left.

Steve: Oh, really?

Dean: I gobbled up all their business and we went my business quadrupled over that time. And I wanna share that story. I think it's really I think it's relevant to today. But more importantly than the tactic, you said a word that I think is really important and that shows your depth of, you know, emotional intelligence. Time on this earth is bold.

Mhmm. Like, how do you be bold in a time and and I really want you to hear this. We went through two years of COVID to vax, not to vax, to mask, not max, shut down, don't shut down, like, work from home craziness, and it creates uncertainty just because when you don't know where the world's going, you're just a little uneasy. Yeah. So you take uncertainty of that, then you take a media that polarizes us and makes us look like we're completely separate.

Steve: Well, that's their job.

Dean: That's their job. Like, you're either super right or super left where I think most of us are down the middle and we have way more in common than we do apart. Yeah. Right? I think we all have deep down the same philosophies what we want for our families, our children, our lives, our freedom, the people that we but they push us apart.

So you take two years of uncertainty. You push a polarizing, media pushing us apart, and then you slam us into forty one year high, inflation and then heading towards a recession. If you're feeling uncertain, congratulations for being human. Like, you'd have to be a a brick or a piece of iron not to feel uncertain. And and what I love is I love the saying.

I think Tony said this, when we were at a meeting one day. He said, wouldn't you rather prepare and anticipate than react? And I think what happens, and I watched this in o seven, a lot of people in the real estate space, if they're younger and they made money selling houses or they were a real estate agent or they've they've bought a couple houses and they just bought it in the right neighborhood by accident. Mhmm.

Steve: And it

Dean: took them an extra three months to rehab it, and the price went up an extra $20 because it took them too long. And they feel like they're hitting home runs, but they were really born on third base. Mhmm. Right? Right place, right time.

Steve: But they feel like geniuses.

Dean: Feel like geniuses. Right? And that's the dangerous thing. That's why there were so many foreclosures in o seven. Right?

Why so many people went bankrupt in o seven because it just seemed this is easy money. You buy a house, you hold it for a couple of days, you put it back on the market, you're rich. Right?

Steve: And it it didn't take much to look smart, and you spent all your winnings on a Hummer because you had that MC Hammer mindset where the party will never end.

Dean: Yeah. Exactly. And and so what I believe is if you're feeling that way, please know I'm not criticizing you, but you just haven't had enough time on this earth. Right? Winston Churchill said, if you don't study history, it's bound to repeat itself.

Right? I've just been through. I was in business in '99 and I was in business in o eight for both of the shifts in the world. Right? So the first thing I wanna say is you need to fortify your mind.

I just said we went through two years of uncertainty, inflation, possible recession. We just went up three quarters of a basis point. They said they're doing it a a hope. They believe we're gonna do a whole another point in October. Right?

Things are shifting.

Steve: Yeah.

Dean: And you feel it in the market. If you and I'm I feel like I'm just saying so many quotes, but, you know, the Wayne Gretzky quote, why was he so good at hockey? He said everybody skates to where the puck is. Mhmm. I learned to skate to where the puck was going.

We have to fortify our mind to look for opportunity, not look for what's lost. Our mind will always look for what's lost or what we don't have if we decide that, but we can also focus on what opportunity and what we can find. So I don't wanna make this a personal development interview today. But if your mind's not fortified, you said something that's so true. People when when things get scary, what do people do?

Fight or flight? But it's the third f that you said. The third f was freeze.

Steve: Mhmm.

Dean: Right? Like, oh, like, you don't even breathe. It's like, let's see what happens. Let's see what happens. If you look at the average recession, it's eighteen months.

Over the last 30 recessions since America was born, it's an eighteen month average. And if people smarter than me feel that this like a a trampoline that you push down far, it rebounds the same Mhmm. They feel this could be twice as long as the average recession. So you can't sit and wait. You can't hold your breath.

You can't wait

Steve: Enough for eighteen months.

Dean: No one no one is coming to save you. No one's gonna fix this, and the market is not doing a little blip blip if I hope it does. Steve, this is not me predicting. I'm not an economist. I'm just looking at history.

It's not gonna rebound tomorrow. Stocks aren't gonna rebound tomorrow. The real estate market's not gonna like, we haven't even started the decline if history repeats itself. So the first thing you gotta do is fortify your mind. You know the thoughts that make you feel crippled or paralyzed or can't move or can't breathe.

You have to find a way. This is not a personal development training today. I don't care if it's listening to Tony Robbins, praying to God, talking to your family, spending time with your kids. You have to find something that makes you wake up the hero that lives inside of you that, you know, I said there was a millimeter of the two people that live inside of me. One of them is you're crazy.

The market's shifting. You're gonna go broke. You're gonna lose everything. One is, man, if everybody's scared, that means there's opportunity. How do I find it?

Which one are you gonna listen to? Because the one you listen to would determine the next two years of your life. That's a man at 53 who's been through different phases in life, been through two economic winters. What you focus on is what you're gonna get more of. So I'll leave it at that.

I won't say another word fortify your brain. Do not let the thoughts come in. Don't obsess on the news. Don't hang around your negative friends to tell you're gonna go broke. Look and obsess on opportunity.

That's number one.

Steve: And before you go into the second one Yeah. You know, my wife and I, you know, she's also a loan officer. So on top of everything I've got going on, she's a loan officer. Right? And she's like panicking.

She's freaking out. And, again, I think it's understandable. And she's looking at me. She's like, why are you not freaking out? And I'm just thinking everything I've learned is I'm excited for this opportunity.

Right? You know, Warren Buffett talks about it, you know, like, was it when everyone's freezing or when everyone's fearful, right, time it's time to be greedy.

Dean: Yeah. So Also, he said, when the tide goes out, you see who's swimming naked. Absolutely. The tide's going out.

Steve: Tide's going out right now. Yes. Absolutely. So, I I appreciate you sharing this insight because for me personally, everyone thinks I'm crazy because I'm excited. When everyone else is kinda freaking out.

So anyway, go on.

Dean: Yeah. No. No. But but listen. That's just the frame of mind.

Because you're excited, what are you looking for right now?

Steve: Opportunities.

Dean: Okay. But if you were like, oh, oh my my god. Everything's gonna change. What are you looking for? You're like, should we shut off Netflix?

Steve: Should we

Dean: save a little money here? Let's not buy that new car. Honey, let's stop building the house. Right? It's the same situation.

It's just the frame of mind that you look for.

Steve: And you're looking for confirmation to prove that things are falling apart.

Dean: Right. Like, listen. When you buy the the new, I don't know, Tesla, and you're like, I I saw a few, then you buy it. All of a sudden, there's a thousand of them the same color as yours. If you're looking for saying, hey.

Things are going down in a hand basket. That's all you're gonna see. You won't see the opportunity could be stacked up next to you, and you're gonna walk right by it.

Steve: Yeah.

Dean: So fortify your mind. I I think that would be the best advice I could give. The second thing is I'll tell you what I did, and I'd love to share the opportunity of, you know, the industry that I'm in now. We'll talk about that later, but I wanna share what I did in o seven. And if it's not relevant, you can tell me.

But in o seven, when the world was shifting and everybody was fixing and flipping, and it was the easiest thing in the world. O six, again, buy anywhere in the country, hold it for nine seconds, put it back on the market, you made money. Right? There was Also parallel to last year.

Steve: Yeah. But anyway, can you

Dean: Parallel to last year. And and I can remember in o six, early o seven in Phoenix, I lived there, there would be an open house. And you literally drive by and there'd be 60 cars.

Steve: Mhmm.

Dean: And there'd be somebody out front taking a ticket, not even letting some people into the house. Fast forward a year, every third house had a for sale sign, and every other one had that little strip across the top that said foreclosure. Every neighborhood. Right? How could it change so quick?

It's not possible. It is possible, and it's possible it could happen again. Yeah. So what I did in o seven is I thought to myself, how do I create a process and a system that helps protect people on a downside? What would I do?

And I started thinking for me, just like you're thinking for opportunity. And I started thinking of before wholesaling was big, if you ask I sold a million copies of a book about wholesaling. So if if you talk to like, there's so many people in your space that I know in our in the real estate space, and they're all like, that book taught me in a wholesaling. If you talk to Sean Terry or Cody Sperber, any of those guys are like, that was the book to tell me. I didn't invent it.

I just made it popular because I sold a million copies of Be a Real Estate Millionaire back then. But what I did is I said, who is still buying properties when it shifts? And I said, landlords. And not landlords with multi doors, not landlords that own multi houses. And we just did a search for anybody who owned three or more houses in a certain area.

And the whole thing we did is we targeted our marketing bandit signs, everything to smaller. And, again, this is a small strategy. It's not a million dollars a month. But if someone wanted to still flip a house in there or wholesale a house, we taught everybody to search for landlords and find them cheaper houses than they can find on their own because they were just looking for cash flow. They weren't speculators.

They They want to buy a house, and they had their fifth, sixth, seventh, eighth house, and they wanna make sure they're making $200 a month on each house. Yeah. Right? And when we started doing that and I started crafting that, all my marketing went towards that. All my messaging went towards that.

And over the next three years, I bought, like, 500 houses that way. And we as I was buying them and figured out, I would share it with my students. Like, oh, this is what I'm doing. So we help people not get rich during the down cycle, but how to protect the downside. And we had so many people doing really well, either selling the landlords, and then we then we didn't even realize the byproduct because so many of them became their own landlords.

So, like, why would I sell it to landlord? Let me borrow money or let me borrow money from family or from a bank. I can leverage it, and we just all of a sudden, we count we created a whole bunch of people that were creating passive

Steve: Yeah.

Dean: Cash flow. And then the market turned again and we shift our strategy.

Steve: Well and they're able to they were able to reap the rewards from buying all these properties.

Dean: Mhmm.

Steve: Yep.

Dean: So that's what we did in o seven.

Steve: Yeah. That's brilliant. So anything else? Any other

Dean: Yeah. Yeah. Like I said, fortify your mind. Number two, I promise you there's opportunity out there even though you're scared. When you're scared and fearful, you just don't see it.

You're looking through a little pinhole. It's like squeezing your fingers together and trying to see. Try to find a way to, worry less and look for opportunity. And and one of the things I love, and and we'll take this conversation anywhere you want, is I love the self education industry because that was my evolution. I did cars and I created a course.

I did well with cars. I did a course. I did well with real estate and then I taught people.

Steve: Mhmm.

Dean: Then I did well with teaching people personal development. I wrote millionaire success habits because I through the years of being in business, I realized all the things that held me back and all the things the habits I did that allowed me to feed the voice that was unstoppable rather than feed the voice of self doubt. Yeah. And I took all the training I learned from Tony Robbins, and I I listened to a book a week from Eckhart Tolle to Deepak Chopra to everybody you could possibly imagine. And over, you know, forty years, thirty eight years of being in business, you pick up habits and strategies that allow you to be successful.

So then I shifted and said I called Tony. I'm like, I wanna write a book on personal development about success, not not your stuff. I said some of it might come out and it's probably yours. So I'm gonna dedicate the book to you. I did in the beginning of the book.

I'm like, there's some stuff in here that are probably Tony's, but it's kinda like mine now. And that book did amazing. It's my best selling book of all time, and that did amazing for the last seven years. And then over the last four years, Tony and I partnered to show people how to sell what they know.

Steve: Yeah.

Dean: Right? You you've done it. You had a skill. Somebody else is starting off on day one. They're either gonna figure it out on their own, or they can cut you a check to be a coach or a course or a podcast or a mastermind or a workshop, and it's been an amazing journey.

The last four four years have been unbelievable teaching people how to sell what they know. And what I love about this industry, it's it's it's an industry four years ago. It was at a 100,000,000 a day Mhmm. According to when you Google.

Steve: A $100,000,000 a day?

Dean: Yes. Four years ago. Right now, it's almost $1,000,000,000 a day. The self education

Steve: is Wow.

Dean: 343,000,000,000 they'll do this year, so almost 1,000,000,000 a day. And if you Google right now, elearning or self education, it's they're predicting by 2028, it'll be a trillion dollar a year industry. And it's being fueled by regular people realizing, oh my god. I'm a chapter ahead of somebody. I learned how to eat vegan.

I learned how to do yoga. I learned how to work out. I learned how to save my marriage. I learned how to get through a divorce. I learned real estate.

I learned cars. Someone else is starting on day one. Let me extract it and help them go faster and get paid to do it. Right. And we we feel amazing about being at the forefront of teaching that.

Steve: I read a quote somewhere, I wanna say, like, the last week. And it was someone that was asking you a question. And they're like, Dean, how do you like, why do you do what you do when you find stalkers, you find, you know, weirdos, whatever that are, you know, following your every step? And you had an answer from. And it was that if that's the price I have to pay to change people's lives

Dean: Yeah.

Steve: That's the price that's worth paying.

Dean: You know what's so funny? You know who I told that to? Alex Hermosy.

Steve: That's who it was. Yep. That's who it was.

Dean: I told it to Alex Hermosy because he came to me and said, I really wanna help people, but, man, I don't want people following me around. I don't wanna be on Instagram. I'm like, just depends on how valuable it is to you. For me to the the opportunity to change people's lives, I'll I'll deal with it. And and I have to tell you, I'm at a place in my life right now where I did well with real estate.

I did well with my money. I I don't buy a million Lambos and, you know, I live a pretty amazing life, but I I was I did well with my money, and I don't have to work anymore. And I'm not saying that to pound my chest or brag or talk about my private plane and all that kind of stuff, but I've done really well for my life. I am so juiced up with the opportunity to serve others, and being partners with Tony Robbins really helps. His whole life is dedicated to serving others.

He he could have stopped working way before I could have. Right? And he's working harder today at 62 years old than ever. Nobody even knows how hard that man works. We talk every single day about how we're changing lives and how we do this and what's our next event and how many people's how many people's lives and what are we gonna do?

We gotta talk about winter and I'm gonna give them this strategy and then they need this and what do they need this. And I read 200 posts last night. I mean, he's like, he's 18 years old, and it's infectious to me. And he's like, we're put on this earth to grow, serve, give back. Right?

We're not put on this earth just to make the money. We're we're here to growth and contribution is his two main drivers of his life.

Steve: Yeah.

Dean: I wanna grow as a human, and I wanna contribute. And once you get that under your skin, and I know you feel it with your podcast, why do you wanna well, I mean, I ask you, why do you wanna make a 100 millionaires? Because you know that you changed their life and their family's life and the legacy and their grandchildren and their great grandchildren. All will be shifted because you helped one person in that lineage of family change forever.

Steve: Yeah. Absolutely. I mean, it goes back to the Zig Ziglar thing. Right? You can have anything in life you want.

You can help enough other people get what they want. Same thing with the Go Giver book. Right? The law of

Dean: Love that Go Giver.

Steve: So the law of I can't remember which one it is. But it's one of the five laws which is basically like the your, what you get in life is directly proportional to the number of people you can help. Yep. You know, I'm gonna share something with you. It might be a little embarrassing.

So I actually have, you know, like a a vision list. Not a vision board. I'm not a visual person, but I have a visual list. And I used to be own the Cardinals one day. Right?

Dean: Okay.

Steve: And I realized I actually don't even care about sports that much anymore. As I've grown personal development, growing a business, I don't really care about sports that much anymore. I erased that last one and I put in there to be, in Tony Robbins' cell phone. Right?

Dean: Wow.

Steve: That was in there. So I'm just gonna put that out there in case he cares, in case he's listening. So, you know, you're talking about teaching someone that you're just one step ahead of, you know. We we talk we create content. We help people.

We provide a lot of content out there for free. And a lot of people that are are listening to us, like, well, Steve, I can't create content. Like, why would anyone listen to me? And we just say the same thing you just said. Right?

If you could just you're you're one chapter

Dean: Yeah.

Steve: Ahead of somebody else. And someone is listening to you, and that's helping them go to the next step in their journey. So can you talk a little bit more about, you know, you were saying putting content out there or helping monetizing

Dean: Yeah.

Steve: Helping someone else progress in their journey.

Dean: Yeah. If you think about I mean, I love this, and I've said this before. So if you've heard it, I'm sorry, but I think it's really important. I'll ask you, Steve. If you had the chance to go back and spend a day with your 20 year old self and you had a you had a week to prepare, like, there's three topics.

You get three topics. You have three hours with your 20 year old self. What are you gonna share? How much would that be worth to you at this phase in your life?

Steve: I mean, you can't even Right. Put a price on it.

Dean: You can't put a price on it. Right? And and not just the financial price, like your heart, like, about your relationship maybe with your wife or children or the business or when to start it or don't let these beliefs come in. Oh my god. When you get this age, you're gonna forget the childhood innocence and it's gonna go like, all these things.

And when I say that, and I've done it in front of hundreds of thousands of people over the years, and there's only two answers. People are thinking money, say millions. Mhmm. And people are thinking of other things, say, everything or, yeah, everything is is really it's, yeah, millions or it's worth everything. And you have to realize that there's people out there right now kinda starting off where you once were in one of the areas of your life.

Yeah. You know, people say, I've only done three real estate deals. I don't know if I could teach other people. But what about the person dying to do one? Mhmm.

Could you teach them the mistakes that you made and how you got in your first one and how you inspected it and where you got the money and how you cash flowed? Even if the first one didn't cash flow and you thought it would, that's one chapter ahead. But that's with every area in life, what we're sharing with people. I mean, Tony and I have helped people in 4,500 different niches in a 156 countries. You know?

We had we had a woman who was in business, but realized she went through and as men, we would have no idea, but she went through such hell and menopause. And she was taking medicine and going to a doctor, and then she went to natural paths. She researched like crazy, and she cured herself. She didn't have night sweats. She wasn't gaining weight anymore.

Her her mind wasn't going crazy. And all of a sudden, she realized, like, oh my god. How many women are probably going through this? They don't know where to go. I'm not a doctor.

I don't have a following. I don't have an Instagram account, but I know how to get through menopause naturally. Now she's selling courses on how women can get through menopause naturally. She's crushing it. It's amazing to watch her.

But that's one of thousands of people that are finding, you know, I learned how to sail. I learned how to play the piano. I learned how to do hair better. I learned made marketing better. Everything you could possibly imagine when you just realize if you're a chapter ahead, you have the opportunity to allow someone to go faster.

And there's no way this industry is going to a trillion dollars a year unless people are realizing, I don't wanna go back to college. That's general knowledge. That's not working. I don't wanna learn on my own. That takes too long.

Let me look around and find somebody who's already been there.

Steve: And

Dean: that's what's fueling this industry.

Steve: So I wanna talk about a challenge you guys are doing. But before we do that, was there anything else you wanna talk about as far as preparing to thrive during an economic winter?

Dean: I just think fortifying your mindset and and and being the person that's open to look at opportunity, investigate. I mean, the best word I could use investigate. Mhmm. Just go look and see where things are changing. Right?

Again, I'm gonna look through the lens of the self education industry because that's what I'm doing. That's what Tony and I partners on. It's why we're doing this big challenge Yeah. That we're hoping to put a million people in. We're gonna be close.

So we're, we're hoping we're hoping we get to a million people and impact a million around the world. I mean, think about my story, what I said. Parents married nine times, lived in a trailer park. We got evicted from our trailer. I went in, did my first deal with no money.

Could could you imagine, like, that story? Could you imagine if you went to my 19 year old self and said, someday, you and Tony Robbins will be partners, and you're gonna do an event with a million people around the world in a 156 countries. You never would have believed it in a whole No. Not at all. Not in a million years.

Like, it doesn't my my dream was to make a $100,000 a year someday. Right? You never know what's possible when you said what you said earlier, when you help enough people. Mhmm. And I don't know any other industry that when you overcome all the negative beliefs or the the wrong beliefs, the limiting beliefs, and realize you have something valuable, you have an asset, you have an experience that's insanely valuable to someone else.

When you get over that and you tell yourself a new story and you gain capabilities, this is one of those industries where you never know. You never know that your phone can end up in Tony Robbins. I'll talk to Tony tonight. I'll tell him that story. You never know where that's gonna go, especially in this industry, and I love it.

And the last thing I'll say is you brought up Warren Buffett quotes, and I shared one.

Steve: Yeah.

Dean: But if you saw Warren Buffett and Charlie Munger in their address they did about four weeks ago, five weeks ago, they said recessions here. Said that two things, with inflation and recession inevitable. He said, number one, invest in yourself. Just get better at what you do. And he said, if currency is in Reich marks, if it's in seashells or even deflated dollars, if you get better at what you do, you'll just capture more of it.

Steve: Right. So

Dean: it might be worthless, but you get a bigger piece of the pie. Yeah. And he said second thing, he said get yourself a business with higher margins and not a lot of cost to get started. And that's why I love the self education industry because your experience, what you do on a podcast Yep. You could sell it over and over again.

It doesn't cost you anything. It's super impactful. You don't have to warehouse it. You don't have to store it. You just have to know the process to unlock it and sell it.

And that's the business we're both in.

Steve: If I remember correctly, it was it was Warren Buffett. Someone asked him, like, you know, what's the best investment you can make? And this is the best investor of all time. The best investor of all time. And his answer was investing himself with the single best investment he ever made.

Dean: Yeah.

Steve: So let's talk about your challenge.

Dean: Great. Time to thrive challenge. And write this URL down, thrive310.com, because I think you're gonna wanna go there as soon as we get done here. So I I gave you the whole story in the history of Tony and I. We decided to partner four years ago and show people how to enter this industry, especially new people that didn't think they could.

I don't have a following. Like the woman I described to you with the with the, teaching women get through menopause. And we decided to go all in because we've been doing it for sixty five years collectively, and we're still doing a pretty good job at it. It's not like we used to do it. Right?

And it became like a movement. Our first event we did, we had 250,000 people come, and I think it was the biggest event at that time four years ago. We were blown away. Year two, we had 500,000 people register. Last year, we had 900,000 people register, and that's why we're shooting for a million this year.

And we started year one with three hours, and year two, we went to five hours. And yes last year, we went to five days, about two and a half hours a day, and we're doing that again.

Steve: Wow.

Dean: And the reason we did that one of the main reasons is Tony because he loves to over deliver. You under you obviously know Tony. He he he can't just he doesn't wanna just leave somebody. So we're like, let's break down five days. Alright.

Day one, we'll teach him why this industry, why now, why them. Okay. And that's Tony day one will will blow your mind. If you like anything about Tony Robbins, do not miss the chance to watch him for free. Share something he doesn't share any place else.

Just get there. Like, he'll put you in a mindset where you will look for opportunity by the time you're done with Tony on day one. Yeah. Day two, we teach people how to identify what it is they should be selling. Right?

What should they be sharing? How do you find your niche? We call it our dot, but it's how to narrow it down so you go, oh, I could do that.

Steve: Well, Well, and I love that you guys are spending a whole day on that Yeah. Or a whole session on that because that is the one question I get all the time. Like, how do I figure what to talk about? It's like

Dean: That's why we do it day two. We figure

Steve: out what time here. Whatever you're passionate about. But yeah.

Dean: So people are then they go, I'm passionate about a lot, but why would people give me money? So day two, we narrow that down. I give you my word. At the end of day two, you'd be going, well, crap. I could sell that.

Steve: Yeah.

Dean: But then day three is, well, how do I actually sell it? So we teach you how to sell through service. How do you sell through impact rather than feeling like a cheesy salesperson? Mhmm. So figure day one, you'll feel unstoppable.

Day two, you know what to sell. Day three, you know how to sell it. Day four, we show you and we have some amazing two amazing women coming in to show you how to build a following even if you don't have a one person knows your name. How do you build an audience that wants what you have? Instead of you being used by social media, you get to use social media for your benefit.

Right. And then day five, we tie it all together. And we got some amazing people coming. Day four, we even have Matthew McConaughey coming because I love freaking green lights and so did Tony. So we invited him.

It's it's cool to leverage Tony. I we get him on the phone and

Steve: Yeah.

Dean: We're we're interviewing. But we got great people. We got Jenna Kutcher and Brendon Burchard is coming, Russell Brunson. Alex Hermozzi is coming, Lisa Nichols, Glo Otonmo. I mean, just if you don't know these names, it's okay.

You don't need to. But just know they're all people that never thought they could be in this business. They entered this business, and now they're doing extremely well, and they're coming to share. So it's it's gonna be an amazing event. It's only happening once.

I believe this is probably the last year we're ever doing. It's a lot of work. Tony and I are slammed, but we wanna give back especially in a time when things are shifting. Thrive310.com. Go there and register, and we'll see you on August 2.

Steve: Yeah. So and I love everything you're doing because, again, like, as a as a thanks for myself, I would say probably as well as thanks from all my listeners. Right? Like, I wouldn't have what I have. I wouldn't have the reach.

I wouldn't have the audience. I wouldn't have the impact I have if it wasn't for everything you've done. So I mean and I had to figure this all out myself.

Dean: Yeah. So I get it.

Steve: Thrive310.com. You know? Use the road map that Dean and Tony have created, right, versus I had to just go figure it out and bump it.

Dean: So did I. Yeah. So did I. And so did Tony. And it's the reason we wanna do it.

And it's the reason I'll put it this way. I don't think there's many courses out there that you could buy that are gonna deliver what Tony and I are gonna deliver for that five days for free. So what I'd say, and this was a Zig Ziglar quote, sometimes people who don't pay, don't pay attention.

Steve: Yeah. So

Dean: what I'll say to you is just because it's free, don't discredit it. This is unbelievable. I mean, you wanna put Brendan on your stage, it's a $150. Tony on your stage, $400. Right?

Like, I'm not saying that to like, these are people who command big dollars, but they happen to be our friends, and they happen to be heart centered. And we ask them to come and serve, and they're coming on their own dime, flying here on their own dime in this studio that we're sitting in. And for five days, we're gonna light it up, and you get all of it for free. So put a thousand dollar value on this. Pretend you paid it.

And here's what I'd suggest. Not only go to thrive310.com and register. Soon as you're done, take the URL and text it to two friends and tell them to get their butts there and have some accountability partners.

Steve: Oh, yeah. I mean, the best way to make sure you do it is not just to go tell your friends. Post about it on social media. Yeah. Let everyone know.

I know the reason why I launched my I told the world I was starting a podcast was to hold myself accountable. Right? So the Wednesday, I went out there. Yeah. I said, hey, guys.

Join me Wednesday, 2PM next week. I'm gonna go live. And I've done that every Wednesday for maybe, like, maybe ten weeks. I haven't done an episode. Every single Wednesday.

Dean: Wow. That's amazing.

Steve: Because I went on social media.

Dean: And say, hey. Let me do it.

Steve: This is what I'm gonna do and having other people watch me and me proclaiming it held me accountable to taking action.

Dean: Yeah. Pretty amazing. So, yeah, I'd I'd say I'd not only get a friend posted on social. Let let's get to a million. Let's change a million lives.

Steve: Yeah. So was there anything else you wanna leave the listeners with?

Dean: You know, first off, thanks for coming down here. And this was a really great conversation. I mean, I I really enjoyed this, and I appreciate the questions, and I appreciate the caring that you obviously put into serving others. I would just say, just be careful over the next two years of letting yourself slip into that thinking that there's no way out. Thinking.

Yes. Thinking thinking, but that there's no way out, that that everything's going sideways because we are going into a shift and I'd rather prepare and anticipate than react.

Steve: Yeah.

Dean: So I would say do whatever it takes to to strengthen your mind, to strengthen your beliefs whether again, whether that's God, Tony Robbins, or or anything that inspires you, do more of it because just Google it, when is some of the most wealth ever made? During recession.

Steve: Recession.

Dean: Yeah. So why does that happen? Because it's people looking for opportunity. So I'd encourage you, look for where the puck is going, and, we look forward to hanging with you on August 2.

Steve: Awesome. And I would just add real quick. You know, many of the Fortune 500 companies all started during recession. Right? And you're talking about mindset and fortitude and everything else, fortifying it is that would you rather have Dean and Tony, you know, pushing your sail or you wanna drift with everybody else?

Yeah. I know which way I would go.

Dean: Yeah.

Steve: Yeah. Thank you so much.

Dean: Appreciate

Speaker: it. Shout out to Steve Trane. Jump on the Steve Trane. We real estate disrupt us.